Mubina Asif

Drove creative direction, branding, and visual strategy for over 10,000 seasonal and core lifestyle SKUs annually across wellness, home décor, fashion accessories, holiday, and gifting categories. Collaborated cross-functionally with product development, marketing, and merchandising teams to deliver high-impact packaging, B2B catalogs, and digital assets for major North American retailers including Costco, Walmart, Shoppers Drug Mart, Canadian Tire, Indigo, LCBO, Rexall, and Barnes & Noble. Led full-cycle design execution and implemented AI-enhanced mockup pipelines reducing production time by 15%. Mentored junior designers and ensured brand consistency with trend-forward visual systems. Key projects led to significant sales increases and improved product visibility.

Led design and execution of print and digital marketing assets including brochures, posters, banners, packaging, and branded content for diverse B2B and B2C clients. Collaborated with clients and internal teams to deliver visuals aligned with brand strategy and deadlines. Designed brand identity systems for startups to ensure market differentiation. Managed end-to-end workflows for concurrent projects and spearheaded digital presence redesign, increasing website traffic by 35%. Created product launch materials for a Himalayan salt lamp brand that achieved a 50% increase in online sales. Implemented digital asset management system improving workflow efficiency.

Delivered EDEXCEL BTEC National Diploma in Graphic Design and Animation aligned with UK curriculum. Recognized with an Outstanding Performance Award for excellence in teaching and curriculum development. Taught core modules including Design Principles, Photography, 3D Modeling & Animation, and Final Projects. Supervised student design projects involving real industry and government clients, providing creative direction and technical feedback. Coordinated exhibitions and curated innovative design showcases. Key achievements include rebranding Sharjah Cooperative Society, creating 3D-pop-up storybooks, designing a Tunnel Book concept, and proposing branding for Park Al-Jazeera theme park.