Available to hire
I am a senior graphic designer with extensive experience designing and elevating consumer product brands through packaging, print and digital marketing materials, retail signage, displays, POP, and product photography. I have collaborated with major retailers such as CVS Health, Christmas Tree Shops, Target, Walmart, Kmart, and Home Goods, ensuring brand consistency and impactful visual communications. My expertise includes brand development, trend analysis, commercial printing, and product photography, supported by strong skills in Adobe Creative Suite and other design tools.
Passionate about design strategy and execution, I closely work with cross-functional teams including brand managers, copywriters, and photography studios to deliver engaging and effective deliverables. I have managed brand refreshes, sourced materials internationally, and maintained vendor relationships to ensure quality and color accuracy in all productions. Adaptable and detail-oriented, I thrive in fast-paced environments where design directly influences consumer purchasing behavior.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - June 1, 2024Responsible for creating on-brand, functional packaging that effectively communicates brand identity and aligns with client expectations. Provided guidance, feedback and support on design direction and brand consistency to external design team during several brand refreshes. Closely collaborated with design, brand, copywriting and print quality teams to provide client with engaging and effective deliverables. Provided photo and design direction to external photography studios for product and food photo shoots. Ability to track consumer trends and interpret how design decisions influence consumer purchasing choices. Possess in-depth knowledge of packaging/print materials and processes.
Packaging Designer at CVS Health
January 1, 2012 - January 1, 2013Responsible for ensuring brand consistency and production layout standards are achieved and maintained. Responsible for developing and expanding brand style guides as new items are proposed during line extensions. Developed product line extensions, lead items and packaging modifications across all brands for final design approval. Oversaw vendor artwork approvals for color accuracy and design integrity prior to final artwork release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2007 - January 1, 2012Developed branding infrastructure for all major retail product lines. Worked with multiple buyers and salespeople to develop sales, marketing, and packaging strategies for all retail categories. Responsible for overseas communication with multiple Chinese factories concerning the production of retail product and packaging. Developed and implemented structured project management workflow and efficiency analysis of designers. Designed brand identity campaigns, promotional graphics, direct mail, and POP for retail and sales presentations.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2005 - January 1, 2007Designed retail product lines for Photo Album, Picture Frame and Stationery company that manufactured in China and supplied product to Mass, Club, and Department Store retailers. Worked with Art Director and Product Development Director as Lead Designer on the development of marketing and product strategy. Conducted sourcing of materials and production processes throughout China, Hong Kong, and the United States. Led product line presentations to major retailers such as Target, Walmart, Kmart, and Home Goods.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2000 - January 1, 2005Designed Photo Album, Stationery, Scrapbook, and Picture Frame product lines for major retailers such as Target, Walmart, Kmart, and Linens N Things. Worked as Lead Designer with Director of Product Development on new stationery division entrance strategy presented to major retailers. Performed the collection and analysis of design/color trends and the application to products and promotional programs. Established and maintained color corrected graphic environment utilizing ICC Profiling and RIP software on multiple large format printers. Developed/maintained working relationships with domestic and overseas commercial printers with regards to design integrity, color accuracy, and image quality. Created artwork, renderings and 3D samples of product, packaging, and POP material for retail presentations. Designed multiple solutions to meet creative strategies and consumer buying trends established by Art Director.
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - June 20, 2024Responsible for creating on-brand, functional packaging that effectively communicates brand identity and aligns with client expectations. Provided guidance, feedback and support on design direction and brand consistency during several brand refreshes. Collaborated closely with design, brand, copywriting, and print quality teams to deliver engaging and effective materials. Directed photo and design efforts for product and food photography. Monitored consumer trends and interpreted design decisions to optimize consumer purchasing. Possessed in-depth knowledge of packaging and print materials and processes.
Packaging Designer at CVS Health
January 1, 2012 - January 1, 2013Ensured brand consistency and production layout standards were maintained. Developed and expanded brand style guides for line extensions. Led product line packaging modifications across brands for final approval. Oversaw vendor artwork approvals to maintain color accuracy and design integrity before artwork release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2007 - January 1, 2012Developed branding infrastructure for all major retail product lines. Collaborated with buyers and sales teams to develop sales, marketing, and packaging strategies per retail category. Managed overseas communications with Chinese factories to produce retail products and packaging. Developed structured project management workflows and efficiency analyses for designers. Designed brand campaigns, promotional graphics, direct mail, and POP materials for retail and sales presentations.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2005 - January 1, 2007Designed retail product lines for photo albums, picture frames, and stationery manufactured in China, supplied to mass, club, and department stores. Worked with Art and Product Development Directors as lead designer on marketing and product strategy development. Conducted material sourcing and production processes across China, Hong Kong, and the US. Led product line presentations to major retailers including Target, Walmart, Kmart, and Home Goods.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2000 - January 1, 2005Designed product lines including photo albums, stationery, scrapbooks, and picture frames for large retailers. Led design strategy for new stationery division entrance, working closely with Product Development Directors. Conducted design/color trend analysis, applied trends to products and promotions. Maintained color-corrected graphic environment with ICC profiling and RIP software. Managed relationships with domestic and overseas printers for design integrity, color accuracy, and image quality. Created artwork, renderings, and 3D samples of products, packaging, and POP materials. Developed solutions meeting creative strategies and consumer buying trends.
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - June 10, 2024Responsible for creating on-brand, functional packaging that effectively communicates brand identity and aligns with client expectations. Provided guidance, feedback and support on design direction and brand consistency to external design teams during several brand refreshes. Collaborated closely with design, brand, copywriting and print quality teams to provide engaging and effective deliverables. Directed photography studios for product and food photoshoots. Tracked consumer trends and interpreted design impacts on purchasing decisions. Possess in-depth knowledge of packaging and print materials and processes.
Packaging Designer at CVS Health
January 1, 2012 - December 31, 2013Ensured brand consistency and production layout standards. Developed and expanded brand style guides for line extensions. Led product line extensions, lead items, and packaging modifications for final design approval. Oversaw vendor artwork approvals for color accuracy and design integrity before final release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2007 - December 31, 2012Developed branding infrastructure for all major retail product lines. Collaborated with buyers and salespeople on sales, marketing, and packaging strategies for retail categories. Managed overseas communication with Chinese factories regarding product and packaging production. Implemented structured project management workflows and efficiency analyses of designers. Designed brand identity campaigns, promotional graphics, direct mail, and POP for retail and sales presentations.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2005 - December 31, 2007Designed retail product lines for photo albums, picture frames, and stationery manufactured in China and supplied to mass, club, and department store retailers. Worked with Art Director and Product Development Director as Lead Designer on marketing and product strategy. Conducted sourcing of materials and production processes across China, Hong Kong, and the US. Led product line presentations to major retailers such as Target, Walmart, Kmart, and Home Goods.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2000 - December 31, 2005Designed photo album, stationery, scrapbook, and picture frame product lines for major retailers including Target, Walmart, and Kmart. Worked as Lead Designer with Director of Product Development on new stationery division entrance strategies. Collected and analyzed design and color trends for product and promotional programs. Maintained color-corrected graphic environment utilizing ICC Profiling and RIP software on large format printers. Managed relationships with domestic and overseas commercial printers to ensure design integrity, color accuracy, and image quality. Created artwork, renderings, and 3D samples for retail presentations. Delivered creative solutions aligned with consumer buying trends.
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - June 9, 2024Created on-brand, functional packaging that effectively communicates brand identity and aligns with client expectations. Provided guidance and support to external design teams during brand refreshes. Collaborated closely with design, brand, copywriting, and print quality teams to produce engaging and effective deliverables. Directed photo and design aspects for external photography studios for product and food shoots. Tracked consumer trends and interpreted design decisions to influence purchasing choices. Possess in-depth knowledge of packaging and print materials and processes.
Packaging Designer at CVS Health
January 1, 2012 - December 31, 2013Ensured brand consistency and production layout standards. Developed and expanded brand style guides for new items during line extensions. Developed product line extensions, lead items, and packaging modifications for final design approval. Overseen vendor artwork approvals related to color accuracy and design integrity prior to artwork release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2007 - December 31, 2012Developed branding infrastructure for all major retail product lines. Collaborated with buyers and sales people to develop sales, marketing, and packaging strategies. Communicated with factories in China regarding product and packaging production. Developed project management workflows and efficiency analysis for designers. Designed brand identity campaigns, promotional graphics, direct mail, and POP materials for retail and sales presentations.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2005 - December 31, 2007Designed retail product lines for photo album, picture frame, and stationery products manufactured in China for mass, club, and department stores. Worked as Lead Designer on marketing and product strategy development. Conducted sourcing of materials and production processes in China, Hong Kong, and U.S. Led product line presentations to major retailers including Target and Walmart.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2000 - December 31, 2005Designed product lines including photo albums, stationery, scrapbook, and picture frames for major retailers. Worked as Lead Designer on new stationery division entrance strategy. Collected and analyzed design/color trends and applied insights to products and promotions. Established and maintained color corrected graphic environment using ICC profiling and RIP software. Managed relationships with domestic and overseas printers to maintain design integrity and color accuracy. Created artwork, renderings and 3D samples for retail presentations.
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - June 8, 2024Responsible for creating on-brand packaging and in-store signage that effectively communicates brand identity, generating $146 billion in retail, pharmacy and consumer wellness sales. Provided design direction and brand consistency to external design team during several major brand refreshes. Closely collaborated with design, brand, copywriting, and print quality teams to provide client with engaging and effective deliverables. Provided photo and design direction to external photography studio for product and food photo shoots. Ability to track consumer trends and interpret how design decisions influence consumer purchasing choices. Possess in-depth knowledge of packaging/print materials and processes.
Packaging Designer at CVS Health
January 1, 2012 - January 1, 2013Responsible for ensuring brand consistency and production layout standards are achieved and maintained. Developed and expanded brand style guides as new items were proposed during line extensions. Developed product line extensions, lead items and packaging modifications across all brands for final design approval. Oversaw vendor artwork approvals for color accuracy and design integrity prior to final artwork release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2007 - January 1, 2012Developed branding project management workflow for all major retail product categories. Worked with multiple buyers and salespeople to develop sales, marketing, and packaging strategies for all retail categories. Designed brand identity campaigns, digital graphics, direct mail and POP for retail and sales presentations. Responsible for overseas communication with multiple Chinese factories concerning the production of retail packaging.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2005 - January 1, 2007Designed retail product lines for Photo Album, Picture Frame and Stationery company that manufactured in China and supplied product to Mass, Club, and Department Store retailers. Worked with Art Director and Product Development Director as Lead Designer on the development of marketing and product strategy. Conducted sourcing of materials and production processes throughout China, Hong Kong, and the United States. Led product line presentations to major retailers such as Target, Walmart, Kmart, and Home Goods.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2000 - January 1, 2005Designed Photo Album, Stationery, Journal, Scrapbook, and Picture Frame product lines for major retailers such as Target, Walmart, Kmart, and Linens N Things. Worked as Lead Designer with Director of Product Development on new stationery division entrance strategy presented to major retailers. Performed the collection and analysis of design/color trends and the application to products and promotional programs. Established and maintained color corrected graphic environment utilizing ICC Profiling and RIP software on multiple large format printers. Developed and maintained working relationships with domestic and overseas commercial printers with regards to design integrity, color accuracy, and image quality. Created artwork, renderings and 3D samples of product, packaging, and POP material for retail presentations. Designed multiple solutions to meet creative strategies and consumer buying trends established by Art Director.
Senior Production Designer – CVS Store Brands at Marks, part of the Propelis Group
January 1, 2013 - PresentResponsible for creating on-brand packaging and store signage that effectively communicates brand identity, contributing to $146 billion in retail sales. Provided design direction and brand consistency during major brand refreshes. Collaborated closely with design, brand, copywriting, and print quality teams to deliver engaging materials. Directed photography studios for product and food photo shoots. Skilled in tracking consumer trends to influence design decisions and experienced with packaging and print materials and production processes.
Packaging Designer at CVS Health
January 1, 2013 - August 22, 2025Ensured brand consistency and production layout standards across product lines. Developed and expanded brand style guides for line extensions. Led packaging design modifications, managed vendor artwork approvals for color accuracy and design integrity before final release.
Senior Packaging Designer at Christmas Tree Shops
January 1, 2012 - August 22, 2025Developed branding project management workflows for retail product categories. Collaborated with buyers and salespeople to develop sales, marketing, and packaging strategies. Designed brand identity campaigns, digital graphics, direct mail, and POP materials. Managed overseas communications with factories in China regarding retail packaging production.
Senior Graphic Designer at Splash Creations, Inc
January 1, 2007 - August 22, 2025Designed retail product lines for photo albums, picture frames, journals, and stationery manufactured in China and supplied to Mass, Club, and Department stores. Worked with Art and Product Development Directors as Lead Designer on marketing and product strategy. Conducted materials sourcing and production process management across China, Hong Kong, and the US. Participated in product presentations to major retailers such as Target, Walmart, Kmart, and Home Goods.
Senior Graphic Designer / Technical Manager at Thompson Products, Inc
January 1, 2005 - August 22, 2025Designed photo album, stationery, journal, scrapbook, and picture frame product lines for major retailers including Target, Walmart, and Kmart. Led design strategy for a new stationery division. Collected and analyzed design and color trends for product and promotional programs. Managed color correction, ICC profiling, and RIP software on large format printers. Maintained relationships with domestic and overseas printers to ensure design integrity and color accuracy. Created artwork, renderings, and 3D samples for retail presentations.
Education
BFA at University of Massachusetts
January 1, 0001 - December 31, 0001Photographic/ Electronic Imaging, concentration in commercial photography
BFA at University of Massachusetts
January 1, 1995 - December 31, 1999BFA at University of Massachusetts
January 1, 0001 - December 31, 0001BFA at University of Massachusetts
January 1, 2000 - December 31, 2004BFA at University of Massachusetts
January 1, 2000 - December 31, 2000BFA Photographic/Electronic Imaging at University of Massachusetts
January 11, 2030 - August 22, 2025Qualifications
Industry Experience
Retail, Consumer Goods, Manufacturing, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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