DB

Danilo Barrera

Available to hire

I am a creative professional with over 5 years of experience specializing in branding, visual communication, and conceptual design.

About

I am a creative professional with over 5 years of experience specializing in branding, visual communication, and conceptual design. I have a proven track record of delivering impactful digital campaigns and brand identities for major clients across Latin America. Currently, I lead creative direction, manage teams, and drive digital innovation with a keen interest in integrating AI tools to enhance design outcomes.

Throughout my career, I have directed branding and creative strategies for national and regional campaigns, collaborated effectively with teams to meet brand guidelines, and developed high-quality digital and print content. I am passionate about mentoring junior designers and consistently focusing on delivering creative results within deadlines and budgets.

  • 6 years' experience
  • Joined June 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Government
  • Other
  • Retail
  • Real Estate & Construction
  • Software & Internet

Work experience· 4 roles

Creative Coordinator & Design Lead · Publicidad Comercial MullenLoweJan 2025 – Present · 1 yr 11 mos

Leading creative direction and design efforts since 2025 in San Salvador, coordinating teams and projects to deliver innovative branding and advertising solutions.

Senior Digital Designer · Publicidad Comercial MullenLoweJan 2024 – Aug 2025 · 1 yr 8 mos

Directed branding and creative strategy for national and regional campaigns, managed a team of designers to produce visual assets across print and digital platforms, and oversaw development of visual identity systems and campaign key visuals from 2023 to 2024.

Digital Designer · Publicidad Comercial MullenLoweJan 2022 – Aug 2025 · 3 yrs 8 mos

Produced high-quality digital content and key visuals for regional advertising campaigns. Worked collaboratively within a 4-person creative team to meet brand guidelines and project goals, designing assets for social media and digital channels during 2021 to 2022.

Freelance Creative Consultant · Self-employedJan 2020 – Present · 6 yrs 11 mos

Education

Graphic Design Technician · Colegio Salesiano Santa Cecilia2014
Graduate in Graphic Design · Universidad Dr. José Matías Delgado2021
Bachelor’s Degree in Graphic Design · Universidad Dr. José Matías Delgado2014 – 2020

Certifications and awards

UX Design Foundations Certificate2025

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