I am a creative professional with over 5 years of experience specializing in branding, visual communication, and conceptual design. I have a proven track record of delivering impactful digital campaigns and brand identities for major clients across Latin America. Currently, I lead creative direction, manage teams, and drive digital innovation with a keen interest in integrating AI tools to enhance design outcomes. Throughout my career, I have directed branding and creative strategies for national and regional campaigns, collaborated effectively with teams to meet brand guidelines, and developed high-quality digital and print content. I am passionate about mentoring junior designers and consistently focusing on delivering creative results within deadlines and budgets.

Danilo Barrera

I am a creative professional with over 5 years of experience specializing in branding, visual communication, and conceptual design. I have a proven track record of delivering impactful digital campaigns and brand identities for major clients across Latin America. Currently, I lead creative direction, manage teams, and drive digital innovation with a keen interest in integrating AI tools to enhance design outcomes. Throughout my career, I have directed branding and creative strategies for national and regional campaigns, collaborated effectively with teams to meet brand guidelines, and developed high-quality digital and print content. I am passionate about mentoring junior designers and consistently focusing on delivering creative results within deadlines and budgets.

Available to hire

I am a creative professional with over 5 years of experience specializing in branding, visual communication, and conceptual design. I have a proven track record of delivering impactful digital campaigns and brand identities for major clients across Latin America. Currently, I lead creative direction, manage teams, and drive digital innovation with a keen interest in integrating AI tools to enhance design outcomes.

Throughout my career, I have directed branding and creative strategies for national and regional campaigns, collaborated effectively with teams to meet brand guidelines, and developed high-quality digital and print content. I am passionate about mentoring junior designers and consistently focusing on delivering creative results within deadlines and budgets.

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Language

Spanish; Castilian
Fluent
English
Intermediate

Work Experience

Creative Coordinator & Design Lead at Publicidad Comercial MullenLowe
January 1, 2025 - Present
Leading creative direction and design efforts since 2025 in San Salvador, coordinating teams and projects to deliver innovative branding and advertising solutions.
Senior Digital Designer at Publicidad Comercial MullenLowe
January 1, 2024 - August 20, 2025
Directed branding and creative strategy for national and regional campaigns, managed a team of designers to produce visual assets across print and digital platforms, and oversaw development of visual identity systems and campaign key visuals from 2023 to 2024.
Digital Designer at Publicidad Comercial MullenLowe
January 1, 2022 - August 20, 2025
Produced high-quality digital content and key visuals for regional advertising campaigns. Worked collaboratively within a 4-person creative team to meet brand guidelines and project goals, designing assets for social media and digital channels during 2021 to 2022.
Freelance Creative Consultant at Self-employed
January 1, 2020 - Present
Provided creative solutions for digital, print, and social media campaigns. Developed brand identity systems and marketing materials for multiple clients leveraging AI-generated content for engaging visual narratives since 2020.

Education

Graphic Design Technician at Colegio Salesiano Santa Cecilia
January 1, 2014 - December 31, 2014
Graduate in Graphic Design at Universidad Dr. José Matías Delgado
January 1, 2021 - December 31, 2021
Bachelor’s Degree in Graphic Design at Universidad Dr. José Matías Delgado
January 1, 2014 - January 1, 2020

Qualifications

UX Design Foundations Certificate
January 1, 2025 - August 20, 2025

Industry Experience

Media & Entertainment, Professional Services, Education, Government, Other, Retail, Real Estate & Construction, Software & Internet