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I am Lori Andrews-Chitwood, an Art Director and Visual Communicator blending creative style with strategic vision to shape brand identities across consumer packaged goods, cosmetics, wine & spirits, and beauty brands. I craft impactful creative for print, packaging, UX, social media, trade shows, and in-store experiences for a wide range of clients—from global corporations to boutique brands. With experience in packaging design, in-store merchandising, and NPD, I lead cross‑functional teams, manage vendors, and drive multi‑channel campaigns from concept through production. I thrive on building cohesive design systems, elevating brand presence, and delivering measurable retail activation results.…I am Lori Andrews-Chitwood, an Art Director and Visual Communicator blending creative style with strategic vision to shape brand identities across consumer packaged goods, cosmetics, wine & spirits, and beauty brands. I craft impactful creative for print, packaging, UX, social media, trade shows, and in-store experiences for a wide range of clients—from global corporations to boutique brands. With experience in packaging design, in-store merchandising, and NPD, I lead cross‑functional teams, manage vendors, and drive multi‑channel campaigns from concept through production. I thrive on building cohesive design systems, elevating brand presence, and delivering measurable retail activation results.

Lori Andrews-Chitwood

Art Director, Designer, Creative Director, +3

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I am Lori Andrews-Chitwood, an Art Director and Visual Communicator blending creative style with strategic vision to shape brand identities across consumer packaged goods, cosmetics, wine & spirits, and beauty brands. I craft impactful creative for print, packaging, UX, social media, trade shows, and in-store experiences for a wide range of clients—from global corporations to boutique brands. With experience in packaging design, in-store merchandising, and NPD, I lead cross‑functional teams, manage vendors, and drive multi‑channel campaigns from concept through production. I thrive on building cohesive design systems, elevating brand presence, and delivering measurable retail activation results.…I am Lori Andrews-Chitwood, an Art Director and Visual Communicator blending creative style with strategic vision to shape brand identities across consumer packaged goods, cosmetics, wine & spirits, and beauty brands. I craft impactful creative for print, packaging, UX, social media, trade shows, and in-store experiences for a wide range of clients—from global corporations to boutique brands. With experience in packaging design, in-store merchandising, and NPD, I lead cross‑functional teams, manage vendors, and drive multi‑channel campaigns from concept through production. I thrive on building cohesive design systems, elevating brand presence, and delivering measurable retail activation results.

Available to hire

I am Lori Andrews-Chitwood, an Art Director and Visual Communicator blending creative style with strategic vision to shape brand identities across consumer packaged goods, cosmetics, wine & spirits, and beauty brands. I craft impactful creative for print, packaging, UX, social media, trade shows, and in-store experiences for a wide range of clients—from global corporations to boutique brands.

With experience in packaging design, in-store merchandising, and NPD, I lead cross‑functional teams, manage vendors, and drive multi‑channel campaigns from concept through production. I thrive on building cohesive design systems, elevating brand presence, and delivering measurable retail activation results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Studio Creative Production Artist

March 1, 2025 - Present

Managed creative mechanical files for over 250 domestic and international wine brands, including art production, CGI product rendering, lifestyle imagery development, packaging, and display design support for promotional creative.

Packaging and Display Design Director at BWX USA Ltd.

July 31, 2024 - August 23, 2025

Design Director for Mineral Fusion and Andalou Naturals cosmetics and skincare brands. Led packaging design projects from concept to commercialization, executed packaging rebranding, developed digital creative including CGI renderings, and managed vendor relationships to ensure brand consistency across 300+ SKUs. Directed photo art and digital content for various platforms and supported sustainability and NPD initiatives. Developed retail activation systems, increasing sales by 70%.

Packaging Design Manager at Juice Beauty

February 1, 2020 - August 23, 2025

Managed and executed product packaging creative and permanent merchandising solutions. Planned vendor changes, revised brand standards, directed CPG creative production and prepress, oversaw prototype creation and approvals, and conducted press checks. Managed in-store merchandising for Sephora, ULTA, and other retailers.

Senior Designer and Creative Services Manager / Prepress at The Republic of Tea

June 1, 2018 - August 23, 2025

Directed creative and production management for wholesale consumer packaging and marketing collateral. Managed multiple projects including product photoshoots, retouching, and vendor relations. Designed immersive in-store displays and developed a digital image archive system. Handled FDA compliance for packaging and label approvals, achieving significant process efficiencies and cost savings.

Studio Creative Production Artist

March 1, 2025 - Present

Managed wine label creative mechanical files for over 250 domestic and international wine brands, supporting promotional creative. Responsibilities included art production for a broad portfolio of wine brands, CGI product rendering, lifestyle imagery development, and packaging and display design.

Packaging and Display Design Director at BWX USA Ltd. for Mineral Fusion and Andalou Naturals Brands

July 1, 2024 - August 23, 2025

Led design direction for cosmetics and skincare CPG, permanent merchandising systems, and digital creative across two leading beauty brands. Executed packaging rebrands, developed and maintained comprehensive packaging design guidelines for over 300 SKUs, managed vendor relationships, directed photo art and digital content for various channels, and developed retail activation merchandising systems with a notable 70% sales increase nationally.

Packaging Design Manager / Designer and Creative Manager at Juice Beauty

February 1, 2020 - August 23, 2025

Managed new and existing product packaging creative along with permanent merchandising solutions. Responsibilities included vendor management, revising brand standards, creative direction, production, prepress, prototype creation and approvals, press checks, and merchandising shelf placements for major retailers such as Sephora and ULTA.

Senior Designer and Creative Services Manager / Prepress Wholesale Consumer Packaging at The Republic of Tea

June 1, 2018 - August 23, 2025

Led creative direction from new product development concept to market launch for wholesale consumer packaging. Managed multiple concurrent projects under tight deadlines, orchestrated product photoshoots and retouching workflows, vendor liaison duties including prototyping, dieline approval, file release, and occasional press checks. Established PDF workflow and documentation procedures, achieving significant annual cost savings and improved prepress processes. Managed FDA packaging compliance and internal quality control communications, and developed immersive in-store brand experience displays across a variety of materials.

Studio Creative Production Artist at WX Brands

March 1, 2025 - Present

Art Production for a large portfolio of domestic and international wine brands; management of wine label mechanical files for 250+ brands; CGI product rendering and lifestyle imagery development; support for promotional creative.

Packaging Design Director at BWX USA Ltd. (Mineral Fusion and Andalou Brands)

July 1, 2024 - October 16, 2025

Creative Direction for Cosmetics; Primary & Secondary Packaging for NPD; Digital Creative & Vendor Management; packaging design systems; CGI renderings; in-store display systems; brand collateral; development and maintenance of packaging guidelines across 300+ SKUs; vendor management; prepress and file release; display program nationwide.

Packaging Design Manager at Juice Beauty

February 1, 2020 - October 16, 2025

Managed change in unit carton vendor; established color standards; redesigned tubes, jars; packaging CPG creative and prepress; NPD prototypes; press checks; permanent merchandising in-store placements for Sephora, After Beauty UK, Dillards, Bloomingdales, and ULTA.

Minister of Creative Endeavors (Senior Graphic Designer | Creative Project Manager) at The Republic of Tea

June 1, 2018 - October 16, 2025

Brought NPD concepts to market; Creative, Prepress; established timelines, costing; in-store immersive displays; liaison with vendors and manufacturing; product photography coordination; FDA packaging compliance; in-store experiences and immersive displays.