Available to hire
I am a versatile UI/UX designer and digital marketer with a passion for creating user-friendly interfaces and viral marketing campaigns. I bring expertise in UI/UX design, social media strategy, and AI-driven content creation, with hands-on experience in Figma, Adobe Creative Suite, and AI-powered tools.
I enjoy blending design, data analytics, and AI to craft engaging user experiences and growth-driven campaigns. I thrive in cross-functional teams and am committed to elevating usability, brand engagement, and scalable content across platforms.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Advanced
English
Advanced
Work Experience
UI/UX & Product Designer at Plate Rate
January 1, 2025 - PresentDesigned new UI elements and interactive prototypes to enhance Plate Rate's app usability and navigation, aligning with user needs. Contributed to app branding customization, enabling restaurants to personalize their digital storefronts. Produced data‑driven designs and AI-powered content, and led AI‑driven content creation and marketing campaigns to boost engagement and brand awareness. Created viral social media content, including memes and short-form videos, expanding reach. Optimized marketing strategies using data analytics and AI tools to improve campaign performance.
Creative Designer and Marketer (Focused on UI/UX Design) at Islamic University of Indonesia
June 1, 2023 - September 1, 2024Crafted intuitive wireframes and prototypes, leading to a 20% increase in user satisfaction. Used Figma and Adobe Creative Suite to design engaging and user-friendly interfaces, resulting in a 15% increase in user engagement. Optimized UI elements through A/B testing, boosting conversion rates by 15%. Collaborated cross-functionally with product, engineering, and marketing teams, reducing design-related bugs by 30%. Conducted in-depth user research, resulting in a 25% improvement in user retention.
Social Media Optimization & Marketing Strategies at Islamic University of Indonesia
May 1, 2021 - February 1, 2023Created detailed user personas based on user research, resulting in a 10% increase in design targeting accuracy. Designed engaging social media content, driving a 30% increase in follower growth and a 20% boost in engagement rate. Spearheaded marketing strategies, increasing brand awareness by 40% and website traffic by 30%. Developed and implemented a new content standard that increased audience engagement by 15%. Launched a 'Free Trial' event, contributing to a 10% rise in student enrollment.
Education
Bachelor of Communication at Islamic University of Indonesia
January 1, 2019 - January 1, 2024Qualifications
Industry Experience
Media & Entertainment, Education, Software & Internet, Professional Services, Retail, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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