I am a Senior Product Designer specializing in Design Systems with over 20 years of experience designing digital products across Proptech, Fintech, Healthcare/Pharmaceuticals, and Fibre Internet. I love creating and maintaining design systems for both B2B and B2C SaaS products, and I enjoy shaping and improving digital products through user-centric design. I am a creative and strategic full-stack designer, blending design, innovation and creativity with business strategy and future planning. I rely on customer feedback and UX research to influence decisions and drive satisfaction, lead branding, improve and maintain design systems, and collaborate with developers and stakeholders to deliver impactful designs. I present ideas using wireframes, mock-up prototypes and user flow diagrams. I lead design thinking workshops to foster collaboration among product, development and sales teams, nurturing a user-centric mindset by generating ideas with creativity and design in mind. I actively advocate and educate teams, designers, and clients on User-Centric Design principles. I care about Visual, UI and UX design equally.
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