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I am a Senior/Lead Product Designer and UX Researcher with 15+ years of end-to-end UX, UI and research across financial services, telecoms, retail, insurance, education, and media. I have a proven track record of leading design strategy, building design systems, and driving measurable improvements in customer experience at global brands. Currently I’m shaping the end-to-end redesign of Compare the Market’s mobile app and all customer-facing touchpoints, while coordinating across product, engineering, content, and marketing teams to deliver a cohesive, high-quality customer journey.…I am a Senior/Lead Product Designer and UX Researcher with 15+ years of end-to-end UX, UI and research across financial services, telecoms, retail, insurance, education, and media. I have a proven track record of leading design strategy, building design systems, and driving measurable improvements in customer experience at global brands. Currently I’m shaping the end-to-end redesign of Compare the Market’s mobile app and all customer-facing touchpoints, while coordinating across product, engineering, content, and marketing teams to deliver a cohesive, high-quality customer journey.

Onkar Deep Singh

Product Designer, UX Designer, UI Designer, +3

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I am a Senior/Lead Product Designer and UX Researcher with 15+ years of end-to-end UX, UI and research across financial services, telecoms, retail, insurance, education, and media. I have a proven track record of leading design strategy, building design systems, and driving measurable improvements in customer experience at global brands. Currently I’m shaping the end-to-end redesign of Compare the Market’s mobile app and all customer-facing touchpoints, while coordinating across product, engineering, content, and marketing teams to deliver a cohesive, high-quality customer journey.…I am a Senior/Lead Product Designer and UX Researcher with 15+ years of end-to-end UX, UI and research across financial services, telecoms, retail, insurance, education, and media. I have a proven track record of leading design strategy, building design systems, and driving measurable improvements in customer experience at global brands. Currently I’m shaping the end-to-end redesign of Compare the Market’s mobile app and all customer-facing touchpoints, while coordinating across product, engineering, content, and marketing teams to deliver a cohesive, high-quality customer journey.

Available to hire

I am a Senior/Lead Product Designer and UX Researcher with 15+ years of end-to-end UX, UI and research across financial services, telecoms, retail, insurance, education, and media. I have a proven track record of leading design strategy, building design systems, and driving measurable improvements in customer experience at global brands.

Currently I’m shaping the end-to-end redesign of Compare the Market’s mobile app and all customer-facing touchpoints, while coordinating across product, engineering, content, and marketing teams to deliver a cohesive, high-quality customer journey.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior UX Designer at Compare the Market

November 1, 2025 - Present

Leading the full redesign of the mobile app and all customer-facing digital touchpoints; driving a company-wide redesign initiative spanning product, engineering, content and marketing to deliver a cohesive, high-quality customer journey.

Senior UX Designer at Tesco

April 1, 2022 - March 31, 2025

Led end-to-end UX for Tesco's digital platforms and internal processes, focusing on mobile app and online experiences; partnered with cross-functional teams to improve engagement and conversions.

Senior UX Designer at NatWest Group (via Accenture / Avanade)

November 1, 2021 - April 1, 2022

Led UX and research on NatWest Group's enterprise systems; redesigned end-to-end processes for in-house product creation, collaborating with product managers and engineers.

Senior UX Designer at Three UK

September 1, 2017 - November 1, 2021

Senior UX designer leading enhancements to all online commercial lines; led end-to-end redesign of the Three mobile application, including information architecture and full app overhauls.

Senior UX Designer at Avanade (Open Universities Australia)

March 1, 2017 - June 1, 2017

Led redesign of Open Universities Australia’s entire digital experience as UX Lead; delivered high-fidelity site core wireframes and prototypes.

Senior UX Designer at Avanade (Vodafone Group)

February 1, 2016 - April 1, 2016

Led UX for Vodafone University – a world-class internal learning platform built on SharePoint; planned and facilitated design workshops with stakeholders.

Lead UX & Visual Designer at Evening Standard / The Independent

July 1, 2015 - September 1, 2015

Led UX and visual design for two major editorial brands; redesigned the Homes section IA and delivered a refreshed, responsive web experience across platforms.

Lead UX Designer at Three UK

February 1, 2014 - July 1, 2015

End-to-end redesign of Three UK’s multi-million-pound omnichannel transformation; authored detailed design specs for a unified customer journey across web, retail and call centre channels.

Senior UX Designer at Pearson

July 1, 2013 - December 31, 2013

Designed a curriculum management application for the world’s largest education company; shaped UX practices company-wide; defined taxonomy and conducted usability testing across international markets.

Senior UX Designer at Base 79

February 1, 2013 - July 31, 2013

Developed wireframes in Axure for Base 79’s first client-facing portal; contributed to brand packaging and design system; ran client workshops.

Founder & UX Designer at Lawyer Street (Startup)

October 1, 2012 - March 31, 2013

Founded an online platform in the legal sector enabling people to find qualified lawyers quickly; conducted market research; created full UX prototype and site-wide visual design; managed remote development with Agile.

Usability Specialist at Accenture

June 1, 2010 - October 31, 2012

Delivered UX and usability consulting across Accenture’s technology practice; Vodafone Group: UX for a global BI dashboard; Department for Work and Pensions: IA and prototype functionality; Akzo Nobel: IA/UI consulting; BT: end-to-end issue and QA tracking.

Senior UX Designer at Magic Troll

June 1, 2008 - May 31, 2010

UX designer for an online classified ads startup; full-site UI, information architecture, and brand identity across multiple categories.

Business Analyst at Accenture

June 1, 2007 - July 31, 2008

Delivered gap analysis, process improvement, resource planning, data model prototyping and testing across client engagements.

Education

BSc Management Sciences at Loughborough University

January 1, 2003 - December 31, 2006

BSc Management Sciences (2:1) at Loughborough University

January 11, 2030 - March 10, 2026

Accenture Certified Usability Specialist at Accenture

January 11, 2030 - March 10, 2026

Qualifications

Accenture Certified Usability Specialist

January 11, 2030 - March 10, 2026

Industry Experience

Financial Services, Telecommunications, Education, Retail, Professional Services, Media & Entertainment, Government, Software & Internet, Non-Profit Organization