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I am a seasoned Lead Service Designer & User Experience Consultant with over fifteen years of experience. I specialise in transforming user experiences across sectors including UK public services, IT, finance, healthcare, and telecommunications. I have successfully delivered multiple GDS-aligned projects, leading teams through the full design lifecycle from Discovery through Alpha and Beta phases. My core strength lies in applying user-centred design principles to improve service delivery and drive meaningful outcomes. I enjoy collaborating with cross-functional teams to deliver scalable, user-centric solutions that support compliance and enhance user satisfaction.…I am a seasoned Lead Service Designer & User Experience Consultant with over fifteen years of experience. I specialise in transforming user experiences across sectors including UK public services, IT, finance, healthcare, and telecommunications. I have successfully delivered multiple GDS-aligned projects, leading teams through the full design lifecycle from Discovery through Alpha and Beta phases. My core strength lies in applying user-centred design principles to improve service delivery and drive meaningful outcomes. I enjoy collaborating with cross-functional teams to deliver scalable, user-centric solutions that support compliance and enhance user satisfaction.

Syed Raza

UX Designer, Product Designer, Creative Director, +2

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I am a seasoned Lead Service Designer & User Experience Consultant with over fifteen years of experience. I specialise in transforming user experiences across sectors including UK public services, IT, finance, healthcare, and telecommunications. I have successfully delivered multiple GDS-aligned projects, leading teams through the full design lifecycle from Discovery through Alpha and Beta phases. My core strength lies in applying user-centred design principles to improve service delivery and drive meaningful outcomes. I enjoy collaborating with cross-functional teams to deliver scalable, user-centric solutions that support compliance and enhance user satisfaction.…I am a seasoned Lead Service Designer & User Experience Consultant with over fifteen years of experience. I specialise in transforming user experiences across sectors including UK public services, IT, finance, healthcare, and telecommunications. I have successfully delivered multiple GDS-aligned projects, leading teams through the full design lifecycle from Discovery through Alpha and Beta phases. My core strength lies in applying user-centred design principles to improve service delivery and drive meaningful outcomes. I enjoy collaborating with cross-functional teams to deliver scalable, user-centric solutions that support compliance and enhance user satisfaction.

Available to hire

I am a seasoned Lead Service Designer & User Experience Consultant with over fifteen years of experience. I specialise in transforming user experiences across sectors including UK public services, IT, finance, healthcare, and telecommunications. I have successfully delivered multiple GDS-aligned projects, leading teams through the full design lifecycle from Discovery through Alpha and Beta phases.

My core strength lies in applying user-centred design principles to improve service delivery and drive meaningful outcomes. I enjoy collaborating with cross-functional teams to deliver scalable, user-centric solutions that support compliance and enhance user satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Lead Designer (Service & Product) at LSEG (London Stock Exchange Group), UK

March 31, 2025 - July 29, 2025

Led product design for LSEG’s global account validation product, enabling instant bank account verification to ensure secure vendor payments. Collaborated with cross-functional teams to deliver a scalable, user-centric solution supporting global financial compliance and fraud prevention product.

Lead Service Designer at DWP, UK

July 31, 2024 - July 29, 2025

Worked on the Service Modernisation Programme during its Alpha phase, successfully passing the GDS Alpha assessment and unifying multiple inconsistent journeys into a single, coherent unified journey. Engaged with and managed stakeholders effectively. Presented research findings to senior stakeholders, ensuring clear communication of key insights and recommendations. Utilised User Research data to formulate design hypotheses and validate user interaction touchpoint designs.

Senior UX Consultant at HMRC, UK

November 30, 2024 - July 29, 2025

The Digitisation of ISA project focused on transforming the Individual Savings Account (ISA) management process by implementing advanced digital solutions. Conducted comprehensive User Research to gather insights and understand user needs. Supported other UCD roles, fostering a collaborative environment and ensuring best practices. Engaged with and managed stakeholders effectively. Presented research findings to senior stakeholders, ensuring clear communication of key insights and recommendations. Utilised User Research data to formulate design hypotheses and validate user interaction touchpoint designs.

Lead User Researcher at DCMS, UK

March 31, 2023 - July 29, 2025

Involved in every aspect of the research process, from planning to conducting and presenting outcomes to key stakeholders. Created an engagement plan based on stakeholder interviews as part of stakeholder mapping deliverable. Conducted directorate skill assessment to evaluate the skills and competencies of different directorates within the department. Developed personae to represent different types of users and their needs, behaviours, and goals. Played back findings to stakeholders and team members through presentations and workshops. Oversaw UCD team activities and ensured excellence in service design. Championed UCD integration to improve user satisfaction and usability. Managed stakeholder engagements and communicated design visions to secure senior management buy-in. Facilitated workshops and collaboration in cross-functional teams ensuring alignment with organisational goals.

Senior User Researcher at The Met Office, UK

July 31, 2022 - July 29, 2025

Senior User Researcher at Cabinet Office, UK

April 30, 2022 - July 29, 2025

Senior Service & Interaction Designer at BT Global, UK

December 31, 2021 - July 29, 2025

Senior Service & Interaction Design Consultant at DFE, UK

April 30, 2021 - July 29, 2025

Senior UX and Product Designer at Dell, Ireland

August 31, 2020 - July 29, 2025

UX & Product Designer at HSBC, UK

August 31, 2018 - July 29, 2025

UX / UI Designer at Ulster Bank, Ireland

July 31, 2016 - July 29, 2025

UCD Lead (Service & Interaction Designer) at Dept of BEIS, UK

December 31, 2022 - July 29, 2025

Planning & conducting UR Sessions. Synthesised data into key themes & Insights. Developed User Journeys and proposed innovative solutions for service cycle end points. Design & validated iterated Figma designs. Validated User Journey & Service Blueprint map. Facilitated ideation & UR workshops. Mapped out service flows artefacts. Developed End to end service blueprint mapping. Led the design through Alpha, Private Beta, and Public Beta phases, including successful completion of GDS assessments at each stage.