Marketing Executive at Sendible

Led planning and execution of 3+ industry events, generating hundreds of high-quality leads and strengthening brand positioning. Managed SEO, digital presence, and content initiatives to drive organic traffic. Coordinated digital content strategies across multiple platforms, driving social media engagement and supporting lead generation. Produced regular campaign and performance reports for key stakeholders, tracking pipeline contribution and funnel metrics to inform decision-making. Analyzed funnel metrics and campaign performance, applying insights that improved MQL-to-SQL conversion rate. Collaborated with external agencies to deliver a content strategy that increased website traffic by 40%.