With over a decade in the music industry, I’ve grown as a music producer, artist & influencer manager, lecturer and creative director of my brand ITOI [EYE TO EYE]. As the acting CEO of my brand ITOI, I oversee music production and engineering, directing music video productions, producing high-profile events, launching and selling a successful clothing line, managing a dynamic roster of artists, and curating art exhibitions that bridge music and culture. I’ve had the privilege of working with renowned artists and global brands like Mercedes AMG and H&M. I’m passionate about blending innovative storytelling with GenZ-relevant visuals and creating authentic artist-brand collaborations. I love driving creative projects end-to-end, from concept to post-production, and building strong relationships within the music and culture scene.

Manuel Mählenhoff

With over a decade in the music industry, I’ve grown as a music producer, artist & influencer manager, lecturer and creative director of my brand ITOI [EYE TO EYE]. As the acting CEO of my brand ITOI, I oversee music production and engineering, directing music video productions, producing high-profile events, launching and selling a successful clothing line, managing a dynamic roster of artists, and curating art exhibitions that bridge music and culture. I’ve had the privilege of working with renowned artists and global brands like Mercedes AMG and H&M. I’m passionate about blending innovative storytelling with GenZ-relevant visuals and creating authentic artist-brand collaborations. I love driving creative projects end-to-end, from concept to post-production, and building strong relationships within the music and culture scene.

Available to hire

With over a decade in the music industry, I’ve grown as a music producer, artist & influencer manager, lecturer and creative director of my brand ITOI [EYE TO EYE]. As the acting CEO of my brand ITOI, I oversee music production and engineering, directing music video productions, producing high-profile events, launching and selling a successful clothing line, managing a dynamic roster of artists, and curating art exhibitions that bridge music and culture. I’ve had the privilege of working with renowned artists and global brands like Mercedes AMG and H&M.

I’m passionate about blending innovative storytelling with GenZ-relevant visuals and creating authentic artist-brand collaborations. I love driving creative projects end-to-end, from concept to post-production, and building strong relationships within the music and culture scene.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

German
Advanced
English
Advanced

Work Experience

Add your work experience history here.

Education

Bachelor of Arts at Macromedia University of applied Sciences
January 1, 2015 - December 31, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services