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I’m a music producer, artist & influencer manager with 10+ years in the industry, bridging creative work and business execution across music production, engineering, music video direction, high-profile events, merch launches, roster management, and curation of music-and-culture projects. I’ve grown digital audiences, built record label foundations, and partnered with international brands while coordinating stakeholders end-to-end. In my current focus, I lead multi-format music and culture initiatives, organize exclusive studio sessions with global artists, and manage growth strategy, influencer data, and campaign performance—combining hands-on production with strategic planning to turn creative concepts into measurable audience and community impact.…I’m a music producer, artist & influencer manager with 10+ years in the industry, bridging creative work and business execution across music production, engineering, music video direction, high-profile events, merch launches, roster management, and curation of music-and-culture projects. I’ve grown digital audiences, built record label foundations, and partnered with international brands while coordinating stakeholders end-to-end. In my current focus, I lead multi-format music and culture initiatives, organize exclusive studio sessions with global artists, and manage growth strategy, influencer data, and campaign performance—combining hands-on production with strategic planning to turn creative concepts into measurable audience and community impact.

Manuel Mählenhoff

Music Producer, Creative Director, DJ, +3

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I’m a music producer, artist & influencer manager with 10+ years in the industry, bridging creative work and business execution across music production, engineering, music video direction, high-profile events, merch launches, roster management, and curation of music-and-culture projects. I’ve grown digital audiences, built record label foundations, and partnered with international brands while coordinating stakeholders end-to-end. In my current focus, I lead multi-format music and culture initiatives, organize exclusive studio sessions with global artists, and manage growth strategy, influencer data, and campaign performance—combining hands-on production with strategic planning to turn creative concepts into measurable audience and community impact.…I’m a music producer, artist & influencer manager with 10+ years in the industry, bridging creative work and business execution across music production, engineering, music video direction, high-profile events, merch launches, roster management, and curation of music-and-culture projects. I’ve grown digital audiences, built record label foundations, and partnered with international brands while coordinating stakeholders end-to-end. In my current focus, I lead multi-format music and culture initiatives, organize exclusive studio sessions with global artists, and manage growth strategy, influencer data, and campaign performance—combining hands-on production with strategic planning to turn creative concepts into measurable audience and community impact.

Available to hire

I’m a music producer, artist & influencer manager with 10+ years in the industry, bridging creative work and business execution across music production, engineering, music video direction, high-profile events, merch launches, roster management, and curation of music-and-culture projects. I’ve grown digital audiences, built record label foundations, and partnered with international brands while coordinating stakeholders end-to-end.

In my current focus, I lead multi-format music and culture initiatives, organize exclusive studio sessions with global artists, and manage growth strategy, influencer data, and campaign performance—combining hands-on production with strategic planning to turn creative concepts into measurable audience and community impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

German

Advanced

English

Advanced

Work Experience

Music / Event Leadership (Creative Director & Event Producer) at redefine reception

July 1, 2023 - July 1, 2024

Served as Creative Director and Event Producer for the “redefine reception” initiative, contributing to creative direction and event production responsibilities.

External Lecturer (Music Production) at Macromedia University of applied Sciences

September 1, 2022 - Present

Lectured music production and supported curriculum delivery, structuring lectures and course content for university students, and helping improve practical music production skills by evaluating progress and projects.

Acting CEO at IT O I [a i tu ai]

January 1, 2020 - Present

Led multi-faceted operations spanning music production and engineering, directing music video productions, producing high-profile events, launching and selling merchandise, managing a dynamic roster of artists, and curating art exhibitions that connect music and culture. Focused on strategic growth and brand development while coordinating across creative, commercial, and operational stakeholders.

Working Student: Artist & Editorial Brands Development at Sony Music Entertainment

September 1, 2018 - March 1, 2019

Worked as a working student supporting artist/editorial brand development activities in Munich, contributing to ongoing brand and content-related operations.

Music Management Internship (A&R) at Sony Music Entertainment (Columbia Records team)

February 1, 2018 - August 1, 2018

Supported A&R-related activities in Munich, assisting with working processes in talent-related workflows and artist-facing editorial/operational tasks during the internship period.

Artist Management & Growth / Music & Influencer Operations at IT O I [a i tu ai] / IT O I Records

January 1, 2018 - Present

Managed and organized exclusive studio and event series (e.g., “SPHERE”) and radio/in-person programming in Munich. Coordinated co-creative sessions with international artists, supported talent acquisition, signing, and market positioning, and prepared audiovisual materials for meetings. Created performance reporting and campaign analyses, supported planning and execution of influencer events, and maintained/upgraded influencer databases. Contributed to growing AD A’s digital audience by approximately 800K+ followers via targeted positioning and campaign execution.