Available to hire
Hi! I’m Pamela Lopez, a detail-oriented social media and marketing professional with over five years of experience. I specialize in digital content creation, community engagement, and campaign strategy. I love using data-driven insights to build brand visibility, grow followers, and optimize campaigns that really connect with audiences.
I’ve worked across various platforms helping brands enhance their online presence and align their content strategies with business goals. My passion lies in creating engaging content that drives real results, and I’m always excited to bring fresh ideas to the table.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Marketing & Communications Manager at The McGuire Programme, Mexico
January 1, 2024 - June 6, 2024Developed and executed engagement-driven content strategies across social media and email, boosting brand awareness by 15%. Applied Product Launch Formula (PLF) to increase campaign performance and online interaction by 40%. Oversaw campaign performance metrics and creative production, optimizing communication to drive conversions and visibility.
Digital Marketing Coordinator at Let-Me Method, Mexico
January 1, 2020 - December 31, 2021Managed and optimized social content across Facebook, Instagram, and Google Ads, improving engagement and conversion rates. Led expansion to Spanish-speaking markets through content localization and SEO optimization, resulting in a 10% rise in sign-ups.
Social Media & Communications Manager at The McGuire Programme, Mexico
January 1, 2016 - December 31, 2019Directed content creation and marketing initiatives, successfully increasing online engagement and readership of the Latin American magazine by 30%. Managed public relations and community outreach, securing regular interviews and event participation to enhance brand engagement. Supported team efforts by coordinating digital communication and translating key materials to strengthen regional reach.
Education
Bachelor of Marketing & Communications at ITESM Laguna Campus, Mexico
January 1, 2011 - December 31, 2015Qualifications
Advertising Through Google Ads
January 1, 2018 - December 31, 2018Basic Digital Marketing
January 1, 2015 - December 31, 2015Industry Experience
Professional Services, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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