Hi, I'm Joana Pereira, a passionate digital marketer and content creator based in Lisbon. With over five years of experience in social media content, planning, and community management, I enjoy crafting compelling content and strategies that drive engagement and growth. My journey has led me through various roles, from managing social media accounts for educational agencies to working with music industry companies in London, always focusing on delivering top-notch digital marketing solutions. I love combining my skills in copywriting, content creation, and SEO to help brands tell their story effectively. I'm also continuously learning and currently enhancing my expertise in Meta Ads and Google Ads. Whether working freelance or as part of a team, I thrive on collaboration, creativity, and making a positive impact through digital communications.

Joana Pereira

Hi, I'm Joana Pereira, a passionate digital marketer and content creator based in Lisbon. With over five years of experience in social media content, planning, and community management, I enjoy crafting compelling content and strategies that drive engagement and growth. My journey has led me through various roles, from managing social media accounts for educational agencies to working with music industry companies in London, always focusing on delivering top-notch digital marketing solutions. I love combining my skills in copywriting, content creation, and SEO to help brands tell their story effectively. I'm also continuously learning and currently enhancing my expertise in Meta Ads and Google Ads. Whether working freelance or as part of a team, I thrive on collaboration, creativity, and making a positive impact through digital communications.

Available to hire

Hi, I’m Joana Pereira, a passionate digital marketer and content creator based in Lisbon. With over five years of experience in social media content, planning, and community management, I enjoy crafting compelling content and strategies that drive engagement and growth. My journey has led me through various roles, from managing social media accounts for educational agencies to working with music industry companies in London, always focusing on delivering top-notch digital marketing solutions.

I love combining my skills in copywriting, content creation, and SEO to help brands tell their story effectively. I’m also continuously learning and currently enhancing my expertise in Meta Ads and Google Ads. Whether working freelance or as part of a team, I thrive on collaboration, creativity, and making a positive impact through digital communications.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Portuguese
Fluent

Work Experience

Digital Marketing, Copywriting, Content Creation & Community Management (Freelancer) at Freelancer
October 1, 2023 - June 7, 2024
Focusing on Digital Marketing, Copywriting and Content Creation. Sourcing stock contents and videos, planning social media strategy for Instagram and TikTok. Reporting and analysing Social Media Metrics for organic and paid ads. Past and present clients in the tech industry, creative agencies, international education and snow gear, among others.
Royalty Admin Assistant at Hipgnosis Song Management
January 1, 2023 - June 30, 2023
Responsible for formatting and uploading data for the internal investment team in an organised and timely manner so that they can model and predict royalty earnings. Liaising with internal teams on how to best communicate needs in order to improve efficiency and workflow for the company. Collaborating with the data team on our team needs to improve efficiency in our role.
Royalty Matching Assistant, Distribution at Kollective Neighbouring Rights, A Sony Music Group company
September 1, 2021 - January 31, 2023
Responsible for matching recording data received from collection societies all around the world to the respective artist in a timely manner. Liaising with internal teams to resolve issues preventing artists from getting paid or to return money incorrectly attributed to them.
Community Manager at Information Planet
January 1, 2020 - August 31, 2020
Ran the Social Media accounts and built the Content Strategy & Copy in line with the Strategy developed by the Marketing Manager. Analysed and Created Monthly Reports on the Social Media accounts organic and paid metrics. Created Social Media Content using previously established templates and saved the in-house designer an estimated 5 hours a week.
Electronic Communications and Newsletter Coordinator at IEEE Portugal Section
April 1, 2016 - July 31, 2017
Ran the website and social media accounts. Created press releases and newsletters to inform current members of news and future events organized by IEEE or the Portuguese section.

Education

MSc at Lancaster University
October 1, 2020 - September 30, 2021
BSc at IADE - Creative University
September 1, 2017 - June 30, 2020
BSc at Instituto Superior Técnico
September 1, 2013 - June 30, 2017

Qualifications

Fundamentals of Digital Marketing
September 1, 2020 - September 30, 2020
SEO Certification
May 1, 2021 - May 31, 2021
Content Marketing Certification
July 1, 2021 - July 31, 2021
TV and Radio Presenter Course
January 1, 2024 - April 30, 2024
Event Production & Marketing Course
October 1, 2018 - July 31, 2019

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet