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Hi, I'm Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results. I'm passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.…Hi, I'm Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results. I'm passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.

Nasstasja Leon

Project Manager, Marketing Strategist, Digital Marketer, +2

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Hi, I'm Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results. I'm passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.…Hi, I'm Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results. I'm passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.

Available to hire

Hi, I’m Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results.

I’m passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Senior Program Manager at AppDirect

April 1, 2023 - June 7, 2024

Automated workflows reducing manual workload by 67% and improved team efficiency with AI tools. Managed A/B tests and collaborated cross-functionally to deliver platform launches with a 95%+ client satisfaction rate. Utilized Jira and Monday.com for advanced project management and presented weekly analytics reports to C-level executives.

eCommerce Marketing Consultant at Waku Marketing Studio

January 1, 2019 - February 28, 2023

Built and optimized Shopify and Squarespace stores achieving 60% average client revenue increase. Designed inbound marketing strategies that doubled sales and increased engagement by 30%. Automated Klaviyo workflows for customer retention. Planned webinars increasing registrations by 40%. Created impactful designs using Illustrator, Photoshop, Figma, and Canva, including rebranding and website development.

Affiliate Marketing Manager at Lenovo Latam

September 1, 2021 - March 31, 2023

Expanded partner networks by 76%, grew revenue share to 18%, and optimized commission structures for partner engagement. Rescued declining affiliate programs raising sales by 50%. Delivered dashboards with Adobe Analytics and Impact to align strategy. Revitalized Peru and Argentina markets boosting affiliate engagement by 35% through custom email cadences and promotions.

eCommerce Project Manager at Lenovo US

December 1, 2016 - September 30, 2021

Managed 23 B2B accounts valued $100K-$60M with customized platform solutions. Automated data flows for stock updates improving operational efficiency. Delivered eCommerce solutions increasing user satisfaction by 30%. Developed weekly KPI reports supporting business growth and secured 2-year contract renewal through customized features.

Senior Social Media Analyst at Piña Colada Agency

June 1, 2015 - August 31, 2016

Managed email marketing campaigns with MailChimp increasing engagement by 20%. Launched content marketing boosting brand awareness by 12%. Executed successful marketing campaigns driving product sellouts.

Marketing Specialist at Traetelo.com

February 1, 2014 - May 31, 2015

Marketing Coordinator at Venezolanas Globales, ONG

September 1, 2023 - June 7, 2024

Created and optimized newsletters increasing engagement by 35%. Redesigned website improving accessibility and SEO. Streamlined processes improving organizational efficiency and team alignment.