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Nasstasja Leon

Available to hire

Hi, I'm Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally.

About

Hi, I’m Nasstasja Leon, an eCommerce Expert with over 11 years of experience helping brands grow digitally. I specialize in Shopify, Squarespace, performance marketing, and conversion rate optimization, and have a track record of doubling sales and boosting revenue by over 20% for my clients. I love blending data-driven strategies with creative design to craft seamless online experiences that engage users and drive business results.

I’m passionate about using technology and automation to simplify workflows and make teams more efficient. Fluent in English and Spanish, I enjoy collaborating across cultures and industries to deliver impactful solutions that satisfy both clients and customers.

  • 10 years' experience
  • Joined June 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Software & Internet
  • Retail
  • Professional Services
  • Media & Entertainment
  • Non-Profit Organization

More experts in Buenos Aires, Argentina

Work experience· 7 roles

Marketing Coordinator · Venezolanas Globales, ONGSep 2023 – Jun 2024 · 10 mos

Created and optimized newsletters increasing engagement by 35%. Redesigned website improving accessibility and SEO. Streamlined processes improving organizational efficiency and team alignment.

Senior Program Manager · AppDirectApr 2023 – Jun 2024 · 1 yr 3 mos

Automated workflows reducing manual workload by 67% and improved team efficiency with AI tools. Managed A/B tests and collaborated cross-functionally to deliver platform launches with a 95%+ client satisfaction rate. Utilized Jira and Monday.com for advanced project management and presented weekly analytics reports to C-level executives.

Affiliate Marketing Manager · Lenovo LatamSep 2021 – Mar 2023 · 1 yr 7 mos

Expanded partner networks by 76%, grew revenue share to 18%, and optimized commission structures for partner engagement. Rescued declining affiliate programs raising sales by 50%. Delivered dashboards with Adobe Analytics and Impact to align strategy. Revitalized Peru and Argentina markets boosting affiliate engagement by 35% through custom email cadences and promotions.

eCommerce Marketing Consultant · Waku Marketing StudioJan 2019 – Feb 2023 · 4 yrs 2 mos
eCommerce Project Manager · Lenovo USDec 2016 – Sep 2021 · 4 yrs 10 mos
Senior Social Media Analyst · Piña Colada AgencyJun 2015 – Aug 2016 · 1 yr 3 mos
Marketing Specialist · Traetelo.comFeb 2014 – May 2015 · 1 yr 4 mos

Education

MBA · Universidad de Palermo - Buenos Aires2017 – 2019
Bachelor of Arts · Universidad Metropolitana - Caracas2007 – 2013

Certifications and awards

Google Analytics Certification2030 – 2025
HubSpot Inbound Marketing Certification2030 – 2025

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