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Hi, I’m Evelyn! I’m passionate about diving into performance metrics and the operations that drive them to create meaningful marketing strategies and content experiences that resonate culturally and with user empathy. With diverse experience across nearly every position on the marketing roster, I pride myself on building effective, lean performance teams that make a real impact. I’ve had the pleasure of leading marketing teams in various roles from demand generation to product marketing and lifecycle retention. Building data-driven strategies and collaborating with cross-functional teams to drive growth and customer engagement is what excites me most. I’m always eager to innovate and connect marketing performance with business results.…Hi, I’m Evelyn! I’m passionate about diving into performance metrics and the operations that drive them to create meaningful marketing strategies and content experiences that resonate culturally and with user empathy. With diverse experience across nearly every position on the marketing roster, I pride myself on building effective, lean performance teams that make a real impact. I’ve had the pleasure of leading marketing teams in various roles from demand generation to product marketing and lifecycle retention. Building data-driven strategies and collaborating with cross-functional teams to drive growth and customer engagement is what excites me most. I’m always eager to innovate and connect marketing performance with business results.

Evelyn Thompson

Art Director, Marketing Strategist, Product Marketer, +2

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Hi, I’m Evelyn! I’m passionate about diving into performance metrics and the operations that drive them to create meaningful marketing strategies and content experiences that resonate culturally and with user empathy. With diverse experience across nearly every position on the marketing roster, I pride myself on building effective, lean performance teams that make a real impact. I’ve had the pleasure of leading marketing teams in various roles from demand generation to product marketing and lifecycle retention. Building data-driven strategies and collaborating with cross-functional teams to drive growth and customer engagement is what excites me most. I’m always eager to innovate and connect marketing performance with business results.…Hi, I’m Evelyn! I’m passionate about diving into performance metrics and the operations that drive them to create meaningful marketing strategies and content experiences that resonate culturally and with user empathy. With diverse experience across nearly every position on the marketing roster, I pride myself on building effective, lean performance teams that make a real impact. I’ve had the pleasure of leading marketing teams in various roles from demand generation to product marketing and lifecycle retention. Building data-driven strategies and collaborating with cross-functional teams to drive growth and customer engagement is what excites me most. I’m always eager to innovate and connect marketing performance with business results.

Available to hire

Hi, I’m Evelyn! I’m passionate about diving into performance metrics and the operations that drive them to create meaningful marketing strategies and content experiences that resonate culturally and with user empathy. With diverse experience across nearly every position on the marketing roster, I pride myself on building effective, lean performance teams that make a real impact.

I’ve had the pleasure of leading marketing teams in various roles from demand generation to product marketing and lifecycle retention. Building data-driven strategies and collaborating with cross-functional teams to drive growth and customer engagement is what excites me most. I’m always eager to innovate and connect marketing performance with business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder at AnotherWrld

June 1, 2024 - June 21, 2024

Founded communications and marketing agency serving live events, entertainment tech, and local nonprofits.

VP, Marketing at Lyte

June 1, 2023 - June 21, 2024

Executive team member overseeing B2C & B2B Product, Content, and Performance Marketing. Led the company’s GTM entry into primary ticketing, achieving a 324% increase in media mentions YoY, 1.2M site sessions (+187% YoY) and $2.3M in marketing-attributed new business revenue. Overhauled B2B content strategy, reconfigured HubSpot & Looker data schemas and campaigns resulting in 26% churn reduction and 54% CAC reduction. Built new B2C marketing database to bring global units in privacy compliance, resulting in 64% increase in ticket sales.

VP, Marketing at Mandolin

October 1, 2020 - May 31, 2023

Oversaw B2C, B2B, and Product Marketing, and acted as Product Executive for Fan Navigator. Spearheaded fan lifecycle marketing driving $13.2M in bookings and user growth to 1M with 12.7M pageviews. Created Fan Navigator GTM strategy generating $200K ARR in six months. Partnered on Salesforce implementation and served as primary admin for SFMC/Pardot. Led trade conference activations and served as Marketing SME for BI analytics tools.

Sr. Director, B2B Marketing at Ticketmaster

November 1, 2016 - October 31, 2020

Directed North American enterprise campaigns across multiple channels. Increased TM1 adoption by 48% YoY and reduced client support requests by 22%. Achieved 40% email open rates and high social engagement. Managed GTM and onboarding strategies for Ticketmaster Presence and Safetix with 42% client adoption within a year.

Lifecycle & Retention Manager at REVOLVE Clothing

June 1, 2015 - November 1, 2016

Owned strategy and execution of loyalty and database marketing programs. Developed affinity models that increased incremental revenue by 17%. Created revenue prediction models improving channel gross revenue by 38%. Grew mobile app downloads by 65% YoY and customer lifetime value by 18% through newly-launched loyalty club programs.

Relationship Marketing Specialist at FELD Entertainment

May 1, 2012 - June 1, 2015

Supported fan marketing campaigns across email, social, web, and direct mail for multiple brands. Managed North American email and direct mail programs for 100+ annual engagements. Led localization marketing for international email programs and increased cross-brand subscriptions by 42%. Managed Google Adwords and SEO optimization for motorsports.