Available to hire
Hi, I’m Laiba Javed, a dedicated Social Media Manager and Graphic Designer with 1.5+ years of experience crafting multi-platform content for US-based ecommerce and real estate brands. I specialize in building content calendars, coordinating UGC campaigns, influencer partnerships, and Canva-driven creative execution that resonates with audiences.
Currently pursuing a BSc in Marketing at Lahore School of Economics, I focus on performance-driven digital storytelling and brand growth strategies. I love collaborating with design, copy, and development teams to deliver cohesive campaigns that boost engagement, conversions, and brand visibility.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Marketing Intern at Nishat Chunian
June 1, 2024 - August 31, 2024Managed email marketing campaigns, optimized content and targeting to improve engagement. Assisted in creating and budgeting Meta ads, and tracked their performance. Developed creative briefs for ads, emails, and user-generated content. Prepared and optimized product files for Shopify to ensure seamless e-commerce integration.
Sole Entrepreneur at Vintagehome.pk
January 1, 2024 - December 31, 2024Founded and operated a curated items business on Instagram, achieving a follower base of 3.4k. Managed sourcing, packaging, marketing, sales, layout design, and customer service independently. Maintained an average post impression rate of over 10k and sold out inventory worth over 50k as a small business.
Part-Time Employee at The Linen Company [Nishat Chunian]
November 1, 2024 - June 15, 2024Managed daily content posting and engagement across Instagram, Facebook, and TikTok to boost brand visibility and audience interaction. Developed and executed monthly plans for email, social media, and ads, including segmentation, scheduling, and performance analysis. Assisted in the successful launch and localization of the Shopify website in the UAE. Maintained and updated Shopify product listings to ensure accurate inventory and compelling descriptions. Engaged with influencers and managed user-generated content campaigns to increase brand awareness and customer engagement.
Manager Operations at Yardim Aftaar Drives
January 1, 2024 - December 31, 2024Managed operations for community service d rives focusing on organizing and coordinating resources and volunteers effectively.
Social Media Manager at The Linen Company
December 1, 2024 - PresentLed daily content publishing and community engagement across Instagram, Facebook, TikTok, and broadcast channels, growing the Instagram account to 216K+ followers and increasing engagement by ~30%. Planned and executed monthly content calendars across social media, email, and paid campaigns, ensuring 100% on-time delivery aligned with marketing objectives. Wrote UGC scripts focusing on authentic storytelling, improving audience retention and supporting higher conversion potential across campaigns. Led influencer outreach, negotiations, and PR collaborations, managing end-to-end partnerships to expand brand reach and visibility. Collaborated cross-functionally with design, copy, and development teams to execute integrated digital marketing campaigns and maintain brand consistency.
Social Media Manager at Property Watch Pakistan
January 1, 2026 - PresentLed end-to-end content planning and strategy for Property Watch Pakistan, aligned with real estate market dynamics. Developed structured content frameworks to ensure consistency, clarity, and audience targeting across platforms. Directed visual content design to create compelling, high-impact real estate creatives. Translated market insights into engaging digital narratives tailored for property buyers and investors. Enhanced brand positioning through cohesive storytelling and strategic content execution.
Social Media Manager at Adaab Exclusives
April 1, 2026 - PresentRecently joined Adaab Exclusives and took ownership of the brand’s social media presence, leading a full-scale rebranding of visual identity and content direction. Developed structured content plans and campaign frameworks to streamline posting strategy, improve consistency, and align brand messaging across platforms. Designed, scheduled, and managed end-to-end social media content execution, ensuring cohesive storytelling and improved audience engagement.
Marketing Intern at The Linen Company
June 1, 2024 - August 20, 2024Managed email marketing campaigns; assisted in Meta ad creation and performance tracking; developed creative briefs for ads, emails, and UGC content; prepared and optimized product files for Shopify; participated in brainstorming sessions; enhanced social media engagement through regular posting and analysis.
Education
BSc (Hons.) at Lahore School of Economics
August 1, 2023 - May 31, 2027Matriculation at APS Multan
January 1, 2019 - December 31, 2021A-levels at BCP Multan
January 1, 2021 - December 31, 2023BSc (Hons.) Major in Marketing Minor in Mathematics and Data Analytics at Lahore School of Economics
August 20, 2023 - May 27, 2027Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Non-Profit Organization, Real Estate & Construction, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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