Hi, I'm Sammy Herron, a passionate and creative graphic designer based in Pittsburgh. With years of experience behind me, I love helping brands, both big and small, develop eye-catching designs and digital content that really connect with their audiences. From rebranding to creating websites, product labels, and marketing materials, I strive to deliver high-quality work that exceeds expectations. I enjoy collaborating with different teams and using my skills in UX, branding, and digital campaigns to solve problems creatively and efficiently. I'm always curious and eager to adapt in this ever-changing design landscape, and I look forward to new opportunities where I can contribute and continue growing my skill set.

Sammy Herron

Hi, I'm Sammy Herron, a passionate and creative graphic designer based in Pittsburgh. With years of experience behind me, I love helping brands, both big and small, develop eye-catching designs and digital content that really connect with their audiences. From rebranding to creating websites, product labels, and marketing materials, I strive to deliver high-quality work that exceeds expectations. I enjoy collaborating with different teams and using my skills in UX, branding, and digital campaigns to solve problems creatively and efficiently. I'm always curious and eager to adapt in this ever-changing design landscape, and I look forward to new opportunities where I can contribute and continue growing my skill set.

Available to hire

Hi, I’m Sammy Herron, a passionate and creative graphic designer based in Pittsburgh. With years of experience behind me, I love helping brands, both big and small, develop eye-catching designs and digital content that really connect with their audiences. From rebranding to creating websites, product labels, and marketing materials, I strive to deliver high-quality work that exceeds expectations.

I enjoy collaborating with different teams and using my skills in UX, branding, and digital campaigns to solve problems creatively and efficiently. I’m always curious and eager to adapt in this ever-changing design landscape, and I look forward to new opportunities where I can contribute and continue growing my skill set.

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Language

English
Fluent

Work Experience

Marketing Manager at Nutritional Frontiers & World of Wellness
April 1, 2023 - March 31, 2024
Created and maintained all marketing and product materials for sales, advertising, social platforms, websites, and employee education to support two wellness/supplement brands (b2b & b2c), resulting in sales exceeding financial goals five months in a row. Developed, built, and maintained an enterprise SharePoint site as the company's document and marketing materials repository, significantly improving downstream production efficiency. Led teams with Product Directors, Production Managers, and outside vendors to create, maintain, and manage 200+ product labels including the launch of 20 new formulas.
Graphic Design Specialist at Omnicell
April 1, 2021 - December 31, 2022
Part of a five-person team producing seven live and pre-recorded videos from a broadcasting studio for corporate messaging and employee training. Increased sales consistency by creating six training playbooks using digital flipbook tools. Improved internal communications with 20 infographics illustrating complex processes. Made complex sales ideas easier to follow by animating customer-facing PowerPoints and videos.
Lead Graphic Designer at Xodus Medical Inc.
January 1, 2015 - December 31, 2021
Led rebranding through development, implementation, and production of new marketing materials, increasing sales transactions by 30%. Managed a seven-person team through a website redesign, producing a 25% increase in web traffic and page views. Created a company-wide tracking tool for regulatory compliance of instructional collateral, decreasing audit fines by 15%.
Freelance Graphic Designer at Sammy Herron Design
January 1, 2015 - June 14, 2024
Increased digital exposure for a local non-profit by leading rebranding efforts with 10 new collateral pieces including a 20-page website, logo mark, and complete branding identity. Executed exceptional customer service by delivering high-quality designs before deadlines with 100% customer satisfaction.

Education

BFA Graphic Design at Savannah College of Art & Design (SCAD)
January 1, 2010 - December 31, 2014

Qualifications

Certified Salesforce UX Designer
January 1, 2025 - January 31, 2025

Industry Experience

Non-Profit Organization, Healthcare, Life Sciences, Consumer Goods, Media & Entertainment