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I am a versatile graphic and web designer with a keen eye for detail, blending marketing, strategic thinking, and project management skills to deliver unique design solutions. I have a proven track record of successfully completing projects across various industries and thrive in cross-functional team environments. As a creative thinker and proactive problem-solver, I anticipate and lead change through innovative design solutions. With over a decade of experience running my own design firm and managing significant marketing projects, I am passionate about helping brands grow through strategic and engaging design.…I am a versatile graphic and web designer with a keen eye for detail, blending marketing, strategic thinking, and project management skills to deliver unique design solutions. I have a proven track record of successfully completing projects across various industries and thrive in cross-functional team environments. As a creative thinker and proactive problem-solver, I anticipate and lead change through innovative design solutions. With over a decade of experience running my own design firm and managing significant marketing projects, I am passionate about helping brands grow through strategic and engaging design.

Ariana Toro

Creative Director, Graphic Designer, Web Designer, +3

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I am a versatile graphic and web designer with a keen eye for detail, blending marketing, strategic thinking, and project management skills to deliver unique design solutions. I have a proven track record of successfully completing projects across various industries and thrive in cross-functional team environments. As a creative thinker and proactive problem-solver, I anticipate and lead change through innovative design solutions. With over a decade of experience running my own design firm and managing significant marketing projects, I am passionate about helping brands grow through strategic and engaging design.…I am a versatile graphic and web designer with a keen eye for detail, blending marketing, strategic thinking, and project management skills to deliver unique design solutions. I have a proven track record of successfully completing projects across various industries and thrive in cross-functional team environments. As a creative thinker and proactive problem-solver, I anticipate and lead change through innovative design solutions. With over a decade of experience running my own design firm and managing significant marketing projects, I am passionate about helping brands grow through strategic and engaging design.

Available to hire

I am a versatile graphic and web designer with a keen eye for detail, blending marketing, strategic thinking, and project management skills to deliver unique design solutions. I have a proven track record of successfully completing projects across various industries and thrive in cross-functional team environments.

As a creative thinker and proactive problem-solver, I anticipate and lead change through innovative design solutions. With over a decade of experience running my own design firm and managing significant marketing projects, I am passionate about helping brands grow through strategic and engaging design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Owner/Creative Director/Designer at Del Toro Designs

January 1, 2011 - June 6, 2024

Develop and execute creative design solutions for client branding, digital marketing, product packaging and positioning, and print media in a variety of industries. Work closely with client points-of-contact to keep project timelines on schedule and messaging on-target. Conceptualize and create logos, flyers, tradeshow/event materials, print publications, social media graphics, email marketing, infographics, and research reports. Create and develop engaging websites including wireframes and mock-ups. Develop and execute social media strategies for brand awareness and sales growth. Create and execute email marketing campaigns.

Marketing Project Manager at Skillstorm

August 1, 2007 - January 1, 2011

Completed full life-cycle projects including graphic design/illustration, copywriting, pre-press and printing for a wide range of marketing collateral including but not limited to brochures, sales flyers, corporate presentations, manuals, direct mail, and newsletters. Managed company-wide internal broadcasting system, including content design and scheduling. Responsible for web maintenance including web copy, layouts, web optimization, and flash headers for corporate intranet and two websites. Managed media relations including business award initiatives, increasing coverage in local and national media by 610% in one year and resulting in a 67% increase in awards received in 2010. Served as Acting Marketing Manager while current VP of Marketing was on leave.

Public Relations and Marketing Manager at IK Multimedia

November 1, 2006 - August 1, 2007

Planned and executed successful national print and web advertising campaigns across a wide range of tech products. Organized and executed mass mailings to database of over 650,000 users. Managed distribution and creation of reseller marketing and point-of-sale materials. Oversaw 10 websites and content management system. Responsible for copywriting and editing product manuals and marketing/promotional material. Managed all press relations and media presence tracking/development in industry and major media including coordination of product reviews.

Owner/Creative Director/Designer at Del Toro Designs

January 1, 2011 - Present

As owner and creative director of a small boutique graphic and web design firm, I develop and execute creative design solutions for client branding, digital marketing, product packaging, and print media across multiple industries. I collaborate closely with clients to ensure project timelines and messaging goals are met, create logos, flyers, tradeshow/event materials, social media graphics, email marketing campaigns, infographics, and research reports. Additionally, I design and develop engaging websites including wireframes and mock-ups, implement social media strategies to increase brand awareness and sales growth, and execute email marketing campaigns.

Marketing Project Manager at SkillStorm

January 1, 2011 - September 4, 2025

Managed full lifecycle marketing projects including graphic design, illustration, copywriting, pre-press, and printing of various collateral such as brochures, sales flyers, presentations, manuals, direct mail, and newsletters. Oversaw internal broadcasting system from content design to scheduling. Maintained company web content, optimized layouts, and created Flash headers. Led media relations efforts which increased local and national media coverage by 610% in one year and boosted company awards tally by 67% in 2010. Served as Acting Marketing Manager during VP of Marketing's leave.