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Hi, I'm Priti P Lokare, a passionate marketing professional with over 5 years of experience in influencer marketing, digital strategy, and sales.

About

Hi, I’m Priti P Lokare, a passionate marketing professional with over 5 years of experience in influencer marketing, digital strategy, and sales. I specialize in managing large creator networks and leading teams to deliver high-ROI social media campaigns across platforms like Instagram, YouTube, and LinkedIn. Currently, I’m advancing my knowledge through postgraduate programs in Social Media Marketing and Leadership at Conestoga College.

I love building brand impact through data-driven storytelling and creating meaningful digital connections that resonate with audiences. My experience has taught me the importance of innovation, teamwork, and aligning brand goals with influencer storytelling to drive engagement and growth.

  • 6 years' experience
  • Joined June 2025

Industry experience

  • Consumer Goods
  • Financial Services
  • Media & Entertainment
  • Professional Services
  • Real Estate & Construction

Work experience

Influencer Marketing Manager · Opportune.co.inJan 2022 – Apr 2025 · 3 yrs 4 mos

Built and managed a network of 10,000+ influencers across fashion, beauty, tech, and lifestyle niches. Led a team of 10 campaign specialists, delivering 25+ high-performing, multi-platform campaigns (Instagram, YouTube, LinkedIn) with a combined reach of 50M+ users. Boosted campaign engagement by 3x and improved ROI by 25% through data-driven creator selection and performance tracking. Negotiated influencer contracts and optimized budgets, reducing costs by up to 30% while maintaining campaign impact. Developed campaign strategies, reports, and creative briefs, aligning brand goals with influencer storytelling. Launched a creator loyalty program that increased repeat collaborations by 40%, enhancing brand trust and retention. Presented campaign results and strategy decks to clients and stakeholders, contributing to a 30% increase in client renewals. Collaborated with design and media teams to produce scroll-stopping content, boosting click-through rates by 2.5x. Coordinated product see

Digital Marketing Intern · Social BeatMar 2021 – Jul 2021 · 5 mos

Assisted in content planning, SEO optimization, and campaign reporting for top real estate and fintech clients. Created social media calendars and analytics reports for client pitches. Supported PPC campaigns and influencer collaboration projects.

Sales & Marketing Executive · HDFC ERGO General InsuranceFeb 2018 – Feb 2021 · 3 yrs 1 mo

Assisted in content planning, SEO optimization, and campaign reporting for top real estate and fintech clients. Created social media calendars and analytics reports for client pitches. Supported PPC campaigns and influencer collaboration projects.

Education

Master's Degree · Conestoga College2024
Postgraduate Diploma · Conestoga College2025

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