Hi, I'm Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With over four years of freelance experience and currently working at LACIA, an agency focused on branding and packaging for food products, I combine creativity, functionality, and technology to create memorable and effective visual strategies. I have a solid academic background with a double Bachelor in Business Administration and Computer Science, complemented by advanced design studies in Madrid. I am passionate about developing innovative visual identities, digital experiences, and packaging solutions that stand out. I enjoy collaborating closely with developers and users to optimize usability and performance, and I regularly integrate AI tools like MidJourney, Firefly, and ChatGPT into my creative processes to enhance productivity and deliver impactful results.…

Jaime de la Torre

Hi, I'm Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With over four years of freelance experience and currently working at LACIA, an agency focused on branding and packaging for food products, I combine creativity, functionality, and technology to create memorable and effective visual strategies. I have a solid academic background with a double Bachelor in Business Administration and Computer Science, complemented by advanced design studies in Madrid. I am passionate about developing innovative visual identities, digital experiences, and packaging solutions that stand out. I enjoy collaborating closely with developers and users to optimize usability and performance, and I regularly integrate AI tools like MidJourney, Firefly, and ChatGPT into my creative processes to enhance productivity and deliver impactful results.…

Available to hire

Hi, I’m Jaime de la Torre, a creative designer specializing in branding, packaging, illustration, and UX/UI. With over four years of freelance experience and currently working at LACIA, an agency focused on branding and packaging for food products, I combine creativity, functionality, and technology to create memorable and effective visual strategies. I have a solid academic background with a double Bachelor in Business Administration and Computer Science, complemented by advanced design studies in Madrid.

I am passionate about developing innovative visual identities, digital experiences, and packaging solutions that stand out. I enjoy collaborating closely with developers and users to optimize usability and performance, and I regularly integrate AI tools like MidJourney, Firefly, and ChatGPT into my creative processes to enhance productivity and deliver impactful results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Creative Designer at LACIA Branding & Packaging Agency
April 1, 2024 - Present
Develop complete visual identities for consumer brands including naming, logo design, graphic universes, and innovative packaging systems. Design digital experiences (UX/UI) by creating web interfaces and interactive prototypes in Figma and collaborate with web development teams. Utilize AI tools such as MidJourney, Firefly, and ChatGPT to enhance creative workflows and support product photography sessions in professional studios.
Product Designer at Game Home
May 31, 2023 - July 20, 2025
Responsible for the development of branding and UX/UI design for PS EMU, an Android emulator app centered on retro consoles. Defined information architecture, designed intuitive user flows, and created a visually attractive interface focused on the gamer experience. Actively collaborated with developers and users during iterative testing to optimize usability and enhance app performance across multiple devices.
Brand & Web Designer at Autónomo (Freelance)
January 1, 2023 - Present
Specialized in branding and web design for over three years, creating brands with personality through logos, visual identity, illustration, and packaging across various sectors. Developed user-centered websites with UX/UI focus using Figma, Webflow, and WordPress, collaborating with developers when necessary. Incorporated AI tools like MidJourney and ChatGPT to streamline creative processes and deliver impactful visual proposals.
IT Project Manager at Second World Games
October 31, 2022 - July 20, 2025
Led planning, coordination, and execution of technology projects for video game development. Managed multidisciplinary teams, established timelines and priorities, and ensured the punctual delivery of functional versions. Implemented agile methodologies (Scrum) to improve productivity and communication among developers, designers, and stakeholders.

Education

Bachelor of Business Administration at Endicott College
January 1, 2016 - December 31, 2021

Qualifications

Master de Diseño Gráfico y Diseño Web en Front End
January 1, 2023 - December 31, 2024
Masters Degree Product Design
January 1, 2022 - December 31, 2023

Industry Experience

Consumer Goods, Gaming, Software & Internet, Media & Entertainment, Retail