Available to hire
Hi! I’m Jemima, a results-driven Social Media Expert with over five years of experience creating and managing content across platforms like X, LinkedIn, Instagram, and TikTok. I love crafting strategic content that not only grows audiences but also fosters genuine community engagement and brand loyalty.
I’ve collaborated with diverse teams to amplify brand messaging and drive awareness through data-driven strategies. Whether it’s writing compelling copy, creating shareable assets, or analyzing performance metrics, I aim to bring creativity and insight to every project I work on.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Content Creator at Eastern Western Motor Group
March 1, 2024 - June 14, 2024Plan, produce and publish daily content across Facebook, Instagram, LinkedIn, and X, achieving 67% increase in audience traction through platform-specific storytelling and engagement strategies. Participate in copywriting initiatives to amplify latest products and technical research, collaborating closely with Sales, Marketing, and Creative teams to ensure seamless brand messaging integration. Engage directly with automotive enthusiasts and customer communities, fostering two-way conversations that resulted in a 98.4% engagement increase and 61% follower growth within 2 months. Provide topline qualitative and quantitative analysis using Google Analytics and platform insights, delivering actionable recommendations that improve ROI and campaign performance by 50%. Uphold current social media guidelines and advise on best practices, ensuring consistent quality and optimal performance across all digital channels. Execute comprehensive paid campaigns using Google Ads and Meta Business Suite
Digital Content Strategist at Eastern Western Motor Group
March 1, 2023 - March 1, 2024Developed lead generation campaigns across digital channels, resulting in 50% increase in qualified leads through targeted content strategies and CRM optimisation. Executed social media and digital advertising campaigns across various platforms using Google Ads, LinkedIn and Meta Business Suite, driving increased customer engagement and conversion rates. Conducted training for sales teams on digital tools and social media techniques, fostering better integration of content marketing and sales processes. Worked cross-functionally between Marketing and Sales teams to ensure cohesive content messaging and campaign alignment.
Social Media Content Executive at Zuri Beauty Therapy
June 1, 2023 - March 1, 2024Crafted first-person storytelling content to build authentic audience connections, enhancing brand voice across digital platforms and driving community engagement. Wrote compelling copy for website and social media covering product launches, brand news, and key updates while editing short-form videos for campaigns and tutorials. Managed TikTok account growth from 68 to 1,890 followers in 4 weeks, achieving 525.6k views and 3,512 likes on a single video through trend-responsive content creation. Increased TikTok engagement by 4,879% and Instagram engagement by 221%, creating culturally sensitive content that celebrated diverse beauty standards and resonated with target audiences. Developed monthly performance reports utilising platform analytics and insights to track campaign success and present data-driven findings to stakeholders. Maintained current knowledge of industry trends, algorithms, and marketing techniques, ensuring content remained relevant and high-performing.
Content Marketing Specialist at Michelle Brown PR
October 1, 2022 - January 31, 2024Strategised and tailored social content for diverse clients across industries, using platform-specific insights to maximise reach and engagement across Instagram, TikTok, LinkedIn, and Facebook. Planned and executed both in-studio shoots and on-location content for brand campaigns, collaborating with creative teams to edit photos and videos for high-quality social media channels. Utilised copywriting expertise for social media posts, newsletters, and ad campaigns, ensuring content alignment with brand tone and style across multiple client portfolios.
Vice President at University of Aberdeen, African Caribbean Society
March 1, 2019 - March 1, 2022Shaped the society's digital voice through campaign-led content celebrating culture, community, and key calendar moments, resulting in a 60% boost in event attendance. Delivered engaging social content tailored to diverse student audiences, promoting cultural awareness and fostering inclusive community engagement. Awarded 'Proudly Black and Scottish' ACS of the year.
Education
Master of Arts (Hons) at University of Aberdeen
September 1, 2018 - May 31, 2022Qualifications
Industry Experience
Consumer Goods, Retail, Professional Services, Media & Entertainment, Transportation & Logistics
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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