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Hi, I'm Yasmine Alfakey, a passionate brand marketing director and creative strategist with over 8 years of experience in fashion, beauty, and luxury wellness. I specialize in creating compelling brand stories, managing influencer partnerships, and crafting content strategies that truly resonate with modern consumers. I love blending aesthetic intuition with data-driven insights to deliver campaigns that not only look great but also drive real business results. I thrive in dynamic environments, leading teams and managing multi-platform content strategies from concept through execution. Whether it’s directing UGC shoots, optimizing paid ad creatives, or developing viral social media campaigns, I bring a hands-on, results-focused approach. I'm always excited to connect and share ideas on how to elevate brand presence and engagement in this ever-evolving digital landscape.…Hi, I'm Yasmine Alfakey, a passionate brand marketing director and creative strategist with over 8 years of experience in fashion, beauty, and luxury wellness. I specialize in creating compelling brand stories, managing influencer partnerships, and crafting content strategies that truly resonate with modern consumers. I love blending aesthetic intuition with data-driven insights to deliver campaigns that not only look great but also drive real business results. I thrive in dynamic environments, leading teams and managing multi-platform content strategies from concept through execution. Whether it’s directing UGC shoots, optimizing paid ad creatives, or developing viral social media campaigns, I bring a hands-on, results-focused approach. I'm always excited to connect and share ideas on how to elevate brand presence and engagement in this ever-evolving digital landscape.

Yasmine Alfakey

Creative Director, Content Creator, Content Strategist, +2

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Hi, I'm Yasmine Alfakey, a passionate brand marketing director and creative strategist with over 8 years of experience in fashion, beauty, and luxury wellness. I specialize in creating compelling brand stories, managing influencer partnerships, and crafting content strategies that truly resonate with modern consumers. I love blending aesthetic intuition with data-driven insights to deliver campaigns that not only look great but also drive real business results. I thrive in dynamic environments, leading teams and managing multi-platform content strategies from concept through execution. Whether it’s directing UGC shoots, optimizing paid ad creatives, or developing viral social media campaigns, I bring a hands-on, results-focused approach. I'm always excited to connect and share ideas on how to elevate brand presence and engagement in this ever-evolving digital landscape.…Hi, I'm Yasmine Alfakey, a passionate brand marketing director and creative strategist with over 8 years of experience in fashion, beauty, and luxury wellness. I specialize in creating compelling brand stories, managing influencer partnerships, and crafting content strategies that truly resonate with modern consumers. I love blending aesthetic intuition with data-driven insights to deliver campaigns that not only look great but also drive real business results. I thrive in dynamic environments, leading teams and managing multi-platform content strategies from concept through execution. Whether it’s directing UGC shoots, optimizing paid ad creatives, or developing viral social media campaigns, I bring a hands-on, results-focused approach. I'm always excited to connect and share ideas on how to elevate brand presence and engagement in this ever-evolving digital landscape.

Available to hire

Hi, I’m Yasmine Alfakey, a passionate brand marketing director and creative strategist with over 8 years of experience in fashion, beauty, and luxury wellness. I specialize in creating compelling brand stories, managing influencer partnerships, and crafting content strategies that truly resonate with modern consumers. I love blending aesthetic intuition with data-driven insights to deliver campaigns that not only look great but also drive real business results.

I thrive in dynamic environments, leading teams and managing multi-platform content strategies from concept through execution. Whether it’s directing UGC shoots, optimizing paid ad creatives, or developing viral social media campaigns, I bring a hands-on, results-focused approach. I’m always excited to connect and share ideas on how to elevate brand presence and engagement in this ever-evolving digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Director of Social Media & Brand Marketing at Prestige Laboratories / OOKA

April 1, 2023 - June 18, 2024

Directed brand voice and creative strategy for OOKA, a luxury wellness and lifestyle brand, resulting in +188% Instagram reach and +46% sales growth in 2024. Led content strategy across Instagram, TikTok, YouTube, and paid social - combining UGC, influencer partnerships, and trend-based content. Managed $500k annual budget; oversaw UGC shoots, content calendars, and creator curation. Built and scaled influencer gifting and paid partnerships, generating $184k revenue increase. Delivered weekly performance dashboards across KPIs (engagement, CTR, conversions, retention). Collaborated with ad teams to develop high-performing, on-brand paid creative.

Founder & Creative Strategist at Miinafest Media

September 1, 2021 - June 18, 2024

Created high-performing UGC for brands like Summer Fridays, Know Beauty, Mad Hippie, and Koala, generating 2.3M+ combined views across TikTok and Reels. Directed full creative from concept to edit — scripting, filming, and producing content for both organic and paid campaigns. Partnered with Birdy Grey to create fashion-focused UGC showcasing fit, fabric, and styling of bridal party looks, aligning with campaign launches and social trends. Advised DTC brands on content strategy, influencer gifting, and creator curation to support drops, launches, and evergreen storytelling. Blended visual storytelling with performance-driven strategy to elevate brand identity and engagement.

Brand & Content Manager at Burke Williams Spas

August 1, 2019 - March 31, 2023

Increased Instagram followers by 57% (14k → 22k) through influencer collaborations, curated content, and UGC. Owned content calendars, community management, and trend-driven storytelling across IG, Facebook, and emerging platforms. Directed production for commercial and organic shoots, ensuring brand cohesion. Partnered with in-house marketing and eCommerce teams to align content with campaigns and product/service launches.

Wardrobe Stylist & Content Creator at Nordstrom, The Grove

September 1, 2017 - July 31, 2019

Produced video content for Nordstrom.com, modeling designer pieces and sharing styling, fit, and product insights to support digital conversion. Collaborated with eCommerce and merchandising teams to ensure accurate product storytelling and alignment with seasonal trends. Supported influencer-style content strategies during key promotions and launches to enhance customer engagement online and in-store. Combined customer service expertise with content creation skills to bridge the gap between sales floor and screen.

Director of Social Media & Brand Marketing at Prestige Laboratories / OOKA

April 1, 2023 - June 10, 2024

Directed brand voice and creative strategy for OOKA, a luxury wellness and lifestyle brand, resulting in +188% Instagram reach and +46% sales growth in 2024. Led content strategy across Instagram, TikTok, YouTube, and paid social combining UGC, influencer partnerships, and trend-based content. Managed $500k annual budget, oversaw UGC shoots, content calendars, and creator curation. Built and scaled influencer gifting and paid partnerships, generating $184k revenue increase. Delivered weekly performance dashboards across KPIs including engagement, CTR, conversions, retention. Collaborated with ad teams to develop high-performing, on-brand paid creative.

Founder & Creative Strategist at Miinafest Media

September 1, 2021 - June 10, 2024

Created high-performing UGC for brands like Summer Fridays, Know Beauty, Mad Hippie, and Koala, generating 2.3M+ combined views across TikTok and Reels. Directed full creative from concept to edit — scripting, filming, and producing content for both organic and paid campaigns. Partnered with Birdy Grey to create fashion-focused UGC showcasing fit, fabric, and styling of bridal party looks aligned with campaign launches and social trends. Advised DTC brands on content strategy, influencer gifting, and creator curation to support drops, launches, and evergreen storytelling. Blended visual storytelling with performance-driven strategy to elevate brand identity and engagement.

Brand & Content Manager at Burke Williams Spas

August 1, 2019 - March 31, 2023

Increased Instagram followers by 57% (14k to 22k) through influencer collaborations, curated content, and UGC. Owned content calendars, community management, and trend-driven storytelling across Instagram, Facebook, and emerging platforms. Directed production for commercial and organic shoots ensuring brand cohesion. Partnered with in-house marketing and eCommerce teams to align content with campaigns and product/service launches.

Wardrobe Stylist & Content Creator at Nordstrom, The Grove

September 1, 2017 - July 31, 2019