Hi! I'm Adolfo Vera, a dynamic Business Marktech Head with over 16 years of international experience. I specialize in revolutionizing brands through innovative digital transformation strategies, developing custom marketing campaigns, optimizing tactics through data analysis and AI, and leading automation workflows. I love managing cross-functional teams and launching scalable solutions aligned with business goals. Fluent in English and Spanish, I have a robust background in e-commerce, CRM systems, and programmatic advertising, certified in top platforms like HubSpot, Google Cloud, Meta, and SEMrush. I'm passionate about leveraging technology and creativity to drive impactful results and build strong stakeholder relationships.

Adolfo Vera

Hi! I'm Adolfo Vera, a dynamic Business Marktech Head with over 16 years of international experience. I specialize in revolutionizing brands through innovative digital transformation strategies, developing custom marketing campaigns, optimizing tactics through data analysis and AI, and leading automation workflows. I love managing cross-functional teams and launching scalable solutions aligned with business goals. Fluent in English and Spanish, I have a robust background in e-commerce, CRM systems, and programmatic advertising, certified in top platforms like HubSpot, Google Cloud, Meta, and SEMrush. I'm passionate about leveraging technology and creativity to drive impactful results and build strong stakeholder relationships.

Available to hire

Hi! I’m Adolfo Vera, a dynamic Business Marktech Head with over 16 years of international experience. I specialize in revolutionizing brands through innovative digital transformation strategies, developing custom marketing campaigns, optimizing tactics through data analysis and AI, and leading automation workflows. I love managing cross-functional teams and launching scalable solutions aligned with business goals.

Fluent in English and Spanish, I have a robust background in e-commerce, CRM systems, and programmatic advertising, certified in top platforms like HubSpot, Google Cloud, Meta, and SEMrush. I’m passionate about leveraging technology and creativity to drive impactful results and build strong stakeholder relationships.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Digital Director at Ferrioni
January 1, 2023 - December 31, 2025
Spearheaded the development of a tailored CRM system, website APIs, and automated workflows, boosting online sales by 20% in 5 months. Designed and implemented a custom CRM system, new websites, APIs, and automated workflows, increasing online sales by 40% within three months. Led content creation, email marketing, front-end/back-end development, and platform launches, ensuring alignment with business objectives. Optimized marketing strategies through data analysis, delivering measurable improvements in performance and ROI.
Digital Director at Ferrioni
January 1, 2023 - December 31, 2025
Spearheaded the development of a tailored CRM system, website APIs, and automated workflows, boosting online sales by 20% in 5 months. Designed and implemented a custom CRM system, new websites, APIs, and automated workflows, increasing online sales by 40% within three months. Led content creation, email marketing, front-end/back-end development, and platform launches to align with business objectives. Optimized marketing strategies through data analysis, delivering measurable improvements in performance and ROI.
Marketing Director - Consultant at Advantiz
January 1, 2020 - December 31, 2020
Built a digital agency from scratch, managing branding, market research, software/hardware selection, and specialized service packages. Prepared the agency for a successful launch, ensuring operational readiness and alignment with client needs.
Web | E-Commerce Marktech & Data Manager at Gim Group
January 1, 2020 - December 31, 2023
Redesigned web platforms based on analytics, automating marketing and tech departments with HubSpot and Google Cloud. Bridged gaps between marketing and tech teams, enhancing collaboration and streamlining processes. Developed new platforms to improve communication between departments, boosting efficiency and profitability.
Marketing Director - Consultant at Advantiz
January 1, 2020 - December 31, 2020
Built a digital agency from scratch, managing branding, market research, software/hardware selection, and specialized service packages. Prepared the agency for a successful launch, ensuring operational readiness and alignment with client needs.
Web | E-Commerce Marktech & Data Manager at Gim Group
January 1, 2020 - December 31, 2023
Redesigned web platforms based on analytics, automating marketing and tech departments using HubSpot and Google Cloud. Bridged gaps between marketing and tech teams, enhancing collaboration and streamlining processes. Developed new platforms to improve communication between departments, boosting efficiency and profitability.
Marketing Director at Comercializadora Hogar y Spa
January 1, 2018 - December 31, 2020
Transformed three home and spa brands into market leaders in Mexico and Peru through 360-degree marketing strategies. Managed ATL/BTL campaigns, e-commerce operations, budgeting, and event management, achieving record-breaking results.
Marketing Director at Comercializadora Hogar y Spa
January 1, 2018 - December 31, 2020
Transformed three home and spa brands into market leaders in Mexico and Peru through 360-degree marketing strategies. Managed ATL/BTL campaigns, e-commerce operations, budgeting, and event management, achieving record-breaking results.
Marketing and Production Director at D3-Diseño Tres
January 1, 2015 - December 31, 2018
Led marketing and audiovisual production for AAA clients, designing specialized marketing folders and managing international campaigns. Conducted buyer behavior analysis, KPI design, and reputation management to drive brand engagement and growth.
Marketing and Production Director at D3-Diseño Tres
January 1, 2015 - December 31, 2018
Led marketing and audiovisual production for AAA clients, designing specialized marketing folders and managing international campaigns. Conducted buyer behavior analysis, KPI design, and reputation management to drive brand engagement and growth.
Marketing Sub Manager at ScanSource
January 1, 2012 - December 31, 2015
Redesigned BTL and digital campaigns, launching award-winning designs internationally. Managed 360 campaigns, product launches, and demand planning for LATAM and Miami markets.
Marketing Sub Manager at ScanSource
January 1, 2012 - December 31, 2015
Redesigned BTL and digital campaigns, launching award-winning designs internationally. Managed 360 campaigns, product launches, and demand planning for LATAM and Miami markets.

Education

Bachelor's Degree at Universidad Latinoamericana
January 1, 2009 - December 31, 2012
MicroMaster at Curtin University
January 1, 2019 - December 31, 2021
Bachelor's Degree at Universidad Latinoamericana
January 1, 2009 - December 31, 2012

Qualifications

Tableau Business Intelligence
January 1, 2023 - December 31, 2023
SAFe 5 Product Owner/ Manager
January 1, 2023 - December 31, 2023
HubSpot Academy Certifications
January 1, 2023 - December 31, 2023
Google Ads Certifications
January 1, 2023 - December 31, 2023
Meta Marketing Professional
January 1, 2023 - December 31, 2023
SEMrush Certifications
January 1, 2023 - December 31, 2023
Google Data Analysis Professional
January 1, 2023 - December 31, 2024
Google Digital Marketing & E-commerce Professional Certificate
January 1, 2023 - December 31, 2025
Business Negotiation - Program
January 1, 2023 - December 31, 2024
Tableau Business Intelligence
January 1, 2023 - December 31, 2023
SAFe 5 Product Owner/ Manager
January 1, 2023 - December 31, 2023
HubSpot Academy Certifications (Growth-Driven Design, Email Marketing, Social Media, Inbound Sales)
January 1, 2023 - December 31, 2023
Google Ads Certifications (Search, Display, Measurement, Shopping Ads)
January 1, 2023 - December 31, 2023
Meta Marketing Professional
January 1, 2023 - December 31, 2023
SEMrush Certifications (Technical SEO, Keyword Research, SEO Fundamentals)
January 1, 2023 - December 31, 2023
Google Data Analysis Professional Certificate
January 1, 2023 - December 31, 2024

Industry Experience

Retail, Professional Services, Software & Internet, Media & Entertainment, Consumer Goods