Hi! I'm Maria de la Paz, a creative and results-driven marketing professional with almost three years of corporate experience in social media management, content creation, and digital strategy. I've passionately grown my own TikTok business account to over 4,500 engaged followers through imaginative storytelling and data-driven insights. I love building communities and crafting authentic brand stories that deliver measurable results. I'm highly self-motivated and proficient in tools like Meta for Business, Canva, and Google Analytics, always aiming to elevate brand presence and engagement through impactful campaigns.

Maria de la Paz Cardozo Sequeiros

Hi! I'm Maria de la Paz, a creative and results-driven marketing professional with almost three years of corporate experience in social media management, content creation, and digital strategy. I've passionately grown my own TikTok business account to over 4,500 engaged followers through imaginative storytelling and data-driven insights. I love building communities and crafting authentic brand stories that deliver measurable results. I'm highly self-motivated and proficient in tools like Meta for Business, Canva, and Google Analytics, always aiming to elevate brand presence and engagement through impactful campaigns.

Available to hire

Hi! I’m Maria de la Paz, a creative and results-driven marketing professional with almost three years of corporate experience in social media management, content creation, and digital strategy. I’ve passionately grown my own TikTok business account to over 4,500 engaged followers through imaginative storytelling and data-driven insights.

I love building communities and crafting authentic brand stories that deliver measurable results. I’m highly self-motivated and proficient in tools like Meta for Business, Canva, and Google Analytics, always aiming to elevate brand presence and engagement through impactful campaigns.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Advanced
French
Intermediate

Work Experience

Content Creator at TikTok
February 1, 2020 - December 31, 2024
Created engaging and comedic content, managed my own TikTok for business, and analyzed user demographics, performance metrics, and analytics to tailor content and increase followers to over 4500 users. Tools used included TikTok for Business.
Social Media Strategist at Mindtec
September 1, 2022 - October 31, 2022
Developed and implemented end-to-end social media marketing plans for 5 clients. Managed content calendars to ensure consistent, engaging posts at optimal times. Launched and analyzed the KPIs for Meta ad campaigns on Facebook and Instagram. Conducted performance analysis through Meta Business statistics to refine content and maximize engagement. Maintained brand image by aligning with company mission, vision, and color themes. Tools: Meta for Business, Facebook Page, Google Workspace, Microsoft Suite.
Content & Digital Marketing Coordinator at Marite Saravia (Personal Brand)
May 1, 2022 - November 30, 2022
Created multimedia content and a microsite for a spiritual personal brand to improve user experience and engagement. Created templates for Facebook posts and introduced a content calendar aligned with strategic goals and seasonal topics. Tracked performance metrics using Google Trends to create data-informed strategies. Tools: Google Sites, Google Trends, Canva, Microsoft Suite, Filmora.
Social Media Consultant at Pan de Luna
February 1, 2021 - March 31, 2021
Created a social media strategy focused on branding and storytelling, including content calendar creation. Tools: Canva, Microsoft Suite.
Marketing Intern at Brauchen
August 1, 2020 - January 31, 2021
Created, managed, and presented monthly analysis reports on user personas, organic growth, reach, and KPIs such as likes, reach, followers, and page visits. Assisted with strategic marketing initiatives for various brand projects using paid media. Doubled user reach and increased follower count by 59% on Facebook. Contributed to planning and executing digital campaigns on Facebook and Instagram using Meta Business. Collaborated on creative development of social media posts. Tools: Meta for Business, Canva, Microsoft Suite, Instagram, Facebook, Buffer.
Social Media Assistant at Fundación HOPEworldwide Bolivia
January 1, 2019 - December 31, 2019
Supported daily office operations and volunteer coordination. Designed and managed engaging content for Meta Suite, increasing community participation with likes and followers. Created 30 posts to expand visibility and awareness. Developed the foundation's website using Wix. Managed inquiries across Facebook and Instagram, enhancing communication and satisfaction. Provided monthly performance reports analyzing KPIs and user statistics (MAU, CTAs, organic growth). Tools: Meta for Business, Canva, Google Workspace, Instagram, Microsoft Suite, Wix, Filmora.
Content Creator at TikTok
February 1, 2020 - December 31, 2024
Created engaging and comedic content, managed own TikTok for business, analyzed user demographics and performance metrics to tailor content and grow followers to over 4,500 users.
Social Media Strategist at Mindtec
September 1, 2022 - October 31, 2022
Developed and implemented end-to-end social media marketing plans for 5 clients. Managed content calendars for consistent posts. Launched, analyzed, and refined KPIs for Meta ad campaigns on Facebook and Instagram, maintaining brand image aligned to company mission and vision.
Content & Digital Marketing Coordinator at Marite Saravia (Personal Brand)
May 1, 2022 - November 30, 2022
Created multimedia content and microsite to improve user experience and engagement. Developed content templates and managed content calendar aligned to strategic goals. Tracked metrics using Google Trends to make data-driven decisions.
Social Media Consultant at Pan de Luna
February 1, 2021 - March 31, 2021
Created social media strategy focusing on branding and storytelling, along with content calendar creation.
Marketing Intern at Brauchen
August 1, 2020 - January 31, 2021
Created and presented monthly analysis reports on user personas, organic growth, and KPIs. Assisted with strategic marketing initiatives using paid media. Contributed to doubling user reach and increasing Facebook followers by 59%. Collaborated in content development for Facebook and Instagram campaigns.
Social Media Assistant at Fundación HOPEworldwide Bolivia
January 1, 2019 - December 31, 2019
Supported office operations and volunteer coordination. Designed and managed engaging content to increase community participation. Created 30 posts and managed foundation's website. Handled inquiries on Facebook and Instagram and provided monthly performance reports.

Education

Early Childhood Education (AEC) at Collège LaSalle – Montréal, QC
December 31, 2024 - December 31, 2024
Bachelor's at Universidad Católica Boliviana "San Pablo"
January 1, 2014 - December 31, 2019
Early Childhood Education (AEC) at Collège LaSalle – Montréal, QC
January 1, 2024 - December 31, 2024
Bachelor's in Business Administration at Universidad Católica Boliviana "San Pablo"
January 1, 2014 - December 31, 2019

Qualifications

Master's Degree in Digital Marketing and E-commerce
January 11, 2030 - June 15, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education, Consumer Goods