Content Marketing at XMDS (XPP Vayapay and Ginger)

Conducted extensive market intelligence analysing 50+ mobility and payment trends to inform product positioning and commercial strategy. Utilised AI to optimise SEO with keyword optimisation and automated bookmarking. Developed and executed an integrated Go-to-Market strategy forecasting 15-20% market share capture within 12 months. Led creation of high-impact, SEO-optimised content including landing pages, app copy, research reports, email campaigns, and thought leadership articles, boosting audience engagement and lead generation.

Content Marketing at RAI Amsterdam (Intertraffic)

Enhanced content engagement metrics by 30% through SEO-optimised articles on mobility topics for Latin American and Dutch audiences. Designed and executed targeted B2B marketing campaigns increasing lead generation by 20%. Optimised lead qualification processes and managed targeted social media campaigns, improving conversion rates by 15%. Collaborated globally to plan events for China and Latin America as part of Intertraffic exhibitions.

Marketing and Communications Lead at Trium Limited (Venture Builder and Venture Capital Firm)

Managed communications for early-stage ventures in finance and tech sectors, aligning messaging with investor expectations. Led internal communications for a startup launch ensuring aligned messaging. Developed and optimised SEO-friendly website content compliant with WCAG accessibility standards, boosting search visibility and engagement.

Content Specialist at SUNU Group (France European -Pan Africa Financial Institution)

Created high-quality digital content boosting engagement by 20%. Led internal communication campaigns improving cross-department collaboration by 15%. Organised and facilitated 3 AGMs and managed vendor relationships. Led 5+ cross-functional communication initiatives to improve regional team alignment and managed investor relations communications for clarity and consistency. Analysed digital campaign data to optimise strategy and execution.

Brand and Marketing Executive at Poplar Healthcare

Managed multi-channel content ensuring consistent messaging during crises. Organised 10+ outreach programs building relationships with 1000+ patients and local organizations. Provided educational resources reaching over 5000 people, strengthening community trust and reinforcing the hospital's reputation as reliable healthcare provider.

Digital Marketing Specialist at XMDS (XPP Vayapay, Ginger, KUARIO)

Lead the creation of high-impact, SEO and AEO optimised content, including landing pages, tailored website and app copy, research reports, email campaigns, and thought leadership articles; boosting audience engagement and top-of-funnel lead generation. Create and deploy AI agents to support content writing and SEO; utilised AI-powered bookmarking to benchmark competitor content and enhance strategic planning. Shape strategic positioning for SaaS-based payment and banking products, ensuring alignment with global brand strategy. Define and communicate value propositions through holistic messaging and advertising materials tailored for fintech, PSPs, and banks. Build and execute integrated marketing plans that cover the entire funnel (awareness, consideration, conversion) with measurable ROI. Partner with agencies to deliver go-to-market campaigns across Europe, including product marketing materials and launch support. Support global initiatives, embedding brand differentiation into propo

Digital Marketing Specialist at RAI Amsterdam

Designed and executed targeted B2B marketing and LinkedIn campaigns, driving a 20% increase in lead generation for mobility solutions. Produced social media content for LinkedIn campaigns that highlighted global mobility trends and event programming. Led interviews with exhibitors and internal technical staff, curating narratives into digestible formats for broad audience reach, engaged partners and stakeholders for case studies used in Latin American and Chinese promotional efforts. Represented the company at trade shows, industry events, and networking meetups to strengthen market presence. Enhanced content engagement metrics by 30% by creating SEO-optimised articles on key mobility topics, including electric vehicles, urban mobility, and sustainable parking solutions, tailored for Latin American and Dutch audiences.

Marketing and Communications Lead at Trium Limited (Venture Builder and Venture Capital Firm)

Defined and executed brand positioning strategies for multiple international SaaS ventures. Developed and optimised SEO-friendly website content, ensuring compliance with WCAG accessibility standards and best practices for user experience, resulting in improved search visibility and engagement. Provided logistical and creative support for events, including design of branded materials such as banners, brochures, and merchandise. Strategically designed and deployed B2B content across digital platforms, including LinkedIn campaigns tailored to investor relations.

Marketing Specialist at SUNU Group

Developed and implemented the corporation’s communication strategy, operating plan, and budget, ensuring alignment with organisational goals across Nigeria and other African subsidiaries. Coordinated multi-departmental projects, corporate gifts, and the production of an image bank for subsidiaries across Africa. Produced financial annual reports and other corporate publications, maintaining a positive public image in Nigeria and other African markets using tools such as Meltwater, Mailchimp, and Sender. Directed, organised, and supported corporate events, including AGMs, CSR activities, webinars, awards ceremonies, and conferences across Africa. Coordinated the design of visual communications assets, including banners, billboards, ID cards, and marketing collateral for African subsidiaries. Acted as a primary contact for shareholder communications, handling inquiries and requests from regional offices and local stakeholders.

Marketing Executive at Poplar Healthcare

I managed content across 5+ channels, ensuring precise and consistent messaging during crises. I also organised over 10 outreach programs, building strong relationships with more than 1,000 patients and local organisations. By providing educational resources that reached 5,000+ people during health crises, I helped strengthen community trust and reinforce the hospital’s reputation as a reliable healthcare provider.

Digital Marketing Specialist at XMDS (XPP Vayapay, Ginger, KUARIO)

Lead the creation of high-impact, SEO and AEO optimised content, including landing pages, tailored website and app copy, research reports, email campaigns, and thought leadership articles; boosting audience engagement and top-of-funnel lead generation. Created and deployed AI agents to support content writing and SEO, and utilised AI-powered bookmarking to benchmark competitor content and inform strategic planning. Shaped strategic positioning for SaaS-based payment and banking products, ensuring alignment with global brand strategy. Built and executed integrated marketing plans covering awareness, consideration, and conversion with measurable ROI. Partnered with agencies for go-to-market campaigns across Europe and supported global initiatives. Engaged in stakeholder management with senior leadership and grew presence across LinkedIn and other platforms. Planned publishing calendars and automated workflows in HubSpot/Dynamics/Mailchimp with GDPR compliance.

Digital Marketing Specialist at RAI Amsterdam

Designed and executed targeted B2B marketing and LinkedIn campaigns, driving a 20% increase in lead generation for mobility solutions. Produced social media content for LinkedIn campaigns and highlighted global mobility trends. Led interviews with exhibitors and internal technical staff, curating narratives into digestible formats. Represented the company at trade shows and industry events, strengthening market presence. Enhanced content engagement metrics by 30% through SEO-optimised articles on key mobility topics tailored for Latin American and Dutch audiences.

Marketing and Communications Lead at Trium Limited (Venture Builder and Venture Capital Firm)

Defined and executed brand positioning strategies for multiple international SaaS ventures. Developed and optimised SEO-friendly website content and ensured WCAG accessibility for improved UX. Provided logistical and creative support for events and designed investor-focused content. Managed B2B content across digital platforms, including LinkedIn campaigns for investor relations.

Marketing Specialist at SUNU Group (France European -Pan Africa Financial Institution)

Developed and implemented the corporation’s communications strategy, operating plan, and budget, ensuring alignment with organisational goals across Nigeria and other African subsidiaries. Coordinated multi-departmental projects, corporate gifts, and the production of an image bank for subsidiaries across Africa. Produced financial annual reports and corporate publications, maintaining a positive public image; directed corporate events and coordinated visual communications assets. Acted as primary contact for shareholder communications.

Marketing Executive at Poplar Healthcare

Managed content across 5+ channels during crises; organised over 10 outreach programs, building relationships with more than 1,000 patients and local organisations. Provided educational resources that reached 5,000+ people during health crises, strengthening community trust and the hospital’s reputation as a reliable healthcare provider.

Digital Marketing Specialist at XMDS (XPP Vayapay, Ginger, KUARIO)

Lead the creation of high-impact, SEO- and AEO-optimised content (landing pages, tailored website and app copy, research reports, email campaigns, thought leadership) to boost audience engagement and top-of-funnel lead generation. Create and deploy AI agents to support content writing and SEO; shape strategic positioning for SaaS-based payment and banking products; define value propositions; build integrated marketing plans across the funnel with measurable ROI; partner with agencies for go-to-market campaigns; support global initiatives; stakeholder management with senior leadership; grow company presence on LinkedIn and manage publishing calendars (HubSpot, Hootsuite); plan and deliver omnichannel campaigns; conduct market/competitor research; shape buyer personas and propositions for PSPs, fintechs, and banks.

Digital Marketing Specialist at RAI Amsterdam

Designed and executed targeted B2B marketing and LinkedIn campaigns, driving a 20% increase in lead generation for mobility solutions; produced social media content for LinkedIn campaigns highlighting global mobility trends and event programming; led interviews with exhibitors and internal technical staff, curating narratives into digestible formats for case studies used in Latin American and Chinese promotional efforts; represented the company at trade shows, industry events, and networking meetups; enhanced content engagement metrics by 30% by creating SEO-optimised articles on mobility topics, including electric vehicles, urban mobility, and sustainable parking solutions, tailored for Latin American and Dutch audiences.

Marketing and Communications Lead at Trium Limited

Defined and executed brand positioning strategies for multiple international SaaS ventures; developed and optimised SEO-friendly website content, ensuring WCAG accessibility and best practices for user experience, resulting in improved search visibility and engagement; provided logistical and creative support for events, including design of branded materials such as banners, brochures, and merchandise; strategically designed and deployed B2B content across digital platforms, including LinkedIn campaigns tailored to investor relations.

Marketing Specialist at SUNU Group

Developed and implemented the corporation’s communication strategy, operating plan, and budget, ensuring alignment with organisational goals across Nigeria and other African subsidiaries; coordinated multi-departmental projects, corporate gifts, and the production of an image bank for subsidiaries across Africa; produced financial annual reports and other corporate publications, maintaining a positive public image in Nigeria and other African markets using Meltwater, Mailchimp, and Sender; directed, organised, and supported corporate events, including AGMs, CSR activities, webinars, awards ceremonies, and conferences across Africa; coordinated the design of visual communications assets, including banners, billboards, ID cards, and marketing collateral for African subsidiaries; acted as a primary contact for shareholder communications, handling inquiries and requests from regional offices and local stakeholders.