Available to hire
Sono Giuseppe Tartarelli, professionista della Digital Marketing con una solida esperienza in SEO, Content Marketing e gestione di campagne pubblicitarie a livello internazionale. Ho lavorato a progetti per BuckSense e BuckSense AI, con sedi a New York, Roma e Madrid, sviluppando strategie che combinano SEO tecnico, keyword research, PPC e UX/CRO per massimizzare visibilità, traffico e conversioni. Sono autore di un corso di SEO Specialist Professionale e SEO Copywriting.
Mi considero una persona dinamica, orientata ai risultati, capace di guidare team e progetti complessi, con predisposizione al lavoro di squadra e allo sviluppo di nuove opportunità di mercato. Amo viaggiare e confrontarmi con realtà diverse, per arricchire sia la sfera personale sia quella professionale; sono disponibile a trasferimenti nazionali e internazionali e a crescere in contesti aziendali di dimensioni significative.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Advanced
German
Advanced
Work Experience
Marketing Strategy & SEO Specialist at BuckSense Inc
January 1, 2023 - June 20, 2024Responsible for achieving SEO objectives including SERP visibility, user traffic, and on/off-page optimization. Creator of a professional SEO specialist course. Managed advertising campaigns across Google Ads platforms and others. Extensive keyword research and tool utilization with SeoZoom, UberSuggest, SemRush, and GoogleAds. Developed and monitored integrated marketing strategies aligned with business goals, conducted market and competitor analysis, and managed multi-channel campaigns. Integrated AI tools to enhance automation, personalization, and predictive analytics. Led and motivated marketing teams and managed brand positioning and reputation.
Head Of Demand Supply Planning Manager & Digital Marketing at BuckSense Inc
February 1, 2019 - December 31, 2022Managed pricing, fill rates, and allocation with continuous market and competitor analysis. Specialized in mobile display ad technology and monetization strategies. Operated major advertising platforms such as Google, Meta, LinkedIn, TikTok, and Instagram. Analyzed sales trends and commercial strategy implementation to drive revenue growth. Expert in business models CPM, CPA, CPC, CPI, and CPL. Assessed partnerships and technologies to optimize performance and innovation, collaborating with product and development teams.
Quality Account Manager QA / SA – Business Analyst at BuckSense Inc
October 1, 2015 - January 31, 2019Established quality requirements for external partners and developed quality methodologies. Conducted performance monitoring and statistical reporting. Ensured production process compliance and supervised technical staff during quality assessments. Organized personnel meetings to plan and structure quality assurance procedures.
Test Engineer – Internal Audit – Quality Assurance Specialist at Nòverca Italia S.r.L.
October 1, 2012 - September 30, 2015Led service and quality assurance testing including test-driven development and performance engineering. Coordinated the Assurance MNP department, updated QMS documentation following ISO and FDA guidelines, provided regulatory support to clients and suppliers, conducted audits, and analyzed business processes to improve efficiency and compliance.
CRM Business Analyst at Acotel S.p.A.
August 1, 2004 - September 30, 2012Analyzed and integrated application solutions; managed customer care teams and operational workflows; monitored KPIs and supported Sales Managers. Coordinated with business units to optimize processes and handled complaint management alongside other departments. Managed commercial information systems including CRM and online order platforms.
Customer Success Specialist at Telecontact Center S.p.A.
September 1, 2000 - July 31, 2004Provided customer support and technical assistance, handled data entry, front and back office tasks, and help desk functions. Implemented up-selling and cross-selling strategies, managed CRM and customer experience activities. Analyzed marketing activities and shared performance insights to optimize campaigns and customer success strategies.
Marketing Strategy & SEO Specialist at BuckSense Inc
January 1, 2023 - June 7, 2024Responsible for SEO objectives including SERP visibility, user traffic, On/Off-Page Optimization and SEO ranking factors. Author and creator of a Professional SEO Specialist Course. Managed advertising campaigns across Google Ads and other platforms. Advanced expertise in Keyword Research and Search Intent, using tools such as SeoZoom, UberSuggest, SemRush, and GoogleAds. Developed, implemented, and monitored integrated marketing strategies aligned with business objectives. Conducted market research, competitor analysis, and consumer behavior interpretation. Managed brand strategy, reputation, and consistency across all touchpoints. Integrated AI tools for marketing automation, personalization, and predictive analytics. Led and motivated marketing teams and coordinated complex projects in a dynamic market environment.
Head Of Demand Supply Planning Manager & Digital Marketing at BuckSense Inc
February 1, 2019 - December 31, 2022Managed ad exchanges and advertising technology platforms including Adserver, SSP, DSP, DMP, GDPR, Mobile, Native, and Social Media. Oversaw initial pricing, fill rates, and allocation with continual market and competitor analysis. Proficient in major advertising platforms such as Google, Meta, LinkedIn, TikTok, and Instagram. Analyzed sales trends and implemented commercial strategies to ensure revenue growth. Conducted advertising analysis on digital media, well-versed in private market settings and campaign optimization strategies. Designed new revenue strategies to improve monetization on US and international sites. Deep understanding of business models like CPM, CPA, CPC, CPI, CPL. Evaluated new partnerships and technologies to optimize performance and foster innovation by collaborating across product and development teams.
Quality Account Manager QA /SA – Business Analyst at BuckSense Inc
October 1, 2015 - January 31, 2019Defined quality requirements for external partners and developed quality methodologies to ensure workflow compliance. Conducted quality method verification and identified training needs, providing appropriate tools and techniques. Monitored performance metrics and produced statistical reports. Ensured correct understanding and execution of production processes, making necessary adjustments. Supervised technical personnel during tests and quality evaluations. Organized regular meetings to plan, agree, and structure quality procedures including quality assurance plans.
Test Engineer – Internal Audit – Quality Assurance Specialist at Nòverca Italia S.r.L.
October 1, 2012 - September 30, 2015Coordinated the Assurance MNP department. Created and updated Quality Management System documentation in compliance with relevant standards such as ISO and FDA guidelines. Provided customer and supplier documentation assistance and programming and conducting audits. Analyzed business processes and key activities aiming to improve procedural efficiency and corporate standards compliance.
CRM Business Analyst at Acotel S.p.A.
August 1, 2004 - September 30, 2012Analyzed application solutions and system integrations. Managed Customer Care team personnel. Defined and maintained operational workflows. Set and monitored specific department KPIs. Facilitated proper use of applications within the team. Supported Sales Managers in defining sales tools. Collaborated with Business Unit managers and other functions to gather reports and improve processes. Managed commercial information systems and coordinated complaint management with stakeholders.
Customer Success Specialist at Telecontact Center S.p.A.
September 1, 2000 - July 31, 2004Provided technical support, customer care, data entry, and assistance in front and back office operations. Deployed up-selling and cross-selling strategies within CRM frameworks. Conducted ongoing analysis and weekly reports on Google Manager, programmatic display, and affiliate marketing activities. Coordinated the Customer Success strategy execution and tracked KPIs for service quality. Analyzed client front-office team impact and identified opportunities to improve performance and automate low-value tasks. Collaborated with digital teams to share customer-oriented approaches and segment usage for campaigns.
Marketing Strategy & SEO Specialist at BuckSense Inc
January 1, 2023 - June 20, 2024Led SEO initiatives focused on SERP visibility, user traffic, and on/off-page optimization. Created and authored a professional SEO Specialist course. Collaborated cross-functionally with product teams to manage advertising campaigns on Google Ads and other platforms. Utilized advanced keyword research and SEO tools like SeoZoom, UberSuggest, SemRush, GoogleAds, Visual SEO Studio, and Screaming Frog SEO. Developed integrated marketing strategies aligned with business goals, anticipating market trends. Conducted quantitative and qualitative market research along with competitive analysis. Managed brand positioning and reputation across all customer touchpoints. Implemented AI tools for automation, personalization, and predictive marketing analytics. Demonstrated creative thinking in campaign concept development. Managed and motivated marketing teams for complex project delivery. Adapted to evolving market scenarios and drove continuous organizational innovation.
Head Of Demand Supply Planning Manager & Digital Marketing at BuckSense Inc
February 1, 2019 - December 31, 2022Oversaw ad server technologies and market pricing, filling rates, and allocation with continuous market and competitor analysis. Specialized in mobile display advertising, including performance exchanges and networks. Managed key advertising platforms (Google, Meta, LinkedIn, TikTok, Instagram). Analyzed sales trends and strategies to drive revenue growth. Conducted digital media advertising analyses and implemented private market setups and campaign optimization tactics. Designed and executed monetization strategies for US and international websites. Advanced knowledge of business models such as CPM, CPA, CPC, CPI, CPL. Evaluated new partnerships and technologies to boost performance and innovation, coordinating with product and development teams.
Quality Account Manager QA /SA – Business Analyst at BuckSense Inc
October 1, 2015 - January 31, 2019Defined quality requirements for external partners and developed quality methodologies ensuring workflow compliance. Conducted work method audits and identified training needs, providing tools to meet quality standards. Monitored performance through data collection and statistical reporting. Ensured correct production process adherence and made necessary improvements. Supervised technical personnel during tests and quality evaluations. Organized periodic personnel meetings to plan and structure quality assurance procedures.
Test Engineer – Internal Audit – Quality Assurance Specialist at Nòverca Italia S.r.L.
October 1, 2012 - September 30, 2015Performed service and quality assurance testing including test-driven development, scripting, and performance testing; managed QA department coordination. Created and updated Quality Management System documentation compliant with ISO standards and FDA guidelines. Provided documentation and regulatory support to customers and suppliers. Planned and executed audit interventions. Analyzed business processes and key activities to improve efficiency and compliance with corporate standards.
CRM Business Analyst at Acotel S.p.A.
August 1, 2004 - September 30, 2012Analyzed application solutions and system integration; Oversaw business processes, marketing, and CRM applications. Managed Customer Care team personnel and operational workflows. Defined and monitored KPIs for department performance. Ensured correct application use by team members. Supported Sales Managers with commercial tools. Coordinated with Business Unit managers for reporting and strategy improvements. Managed commercial information systems including CRM and online ordering. Handled complaint management processes.
Customer Success Specialist at Telecontact Center S.p.A.
September 1, 2000 - July 31, 2004Provided customer support and technical assistance. Managed data entry, back/front office activities and help desk support. Applied up-selling and cross-selling strategies. Handled CRM, pre-sales and customer experience functions. Analyzed weekly reports on marketing and programmatic display activities using Google Manager. Coordinated with performance teams on audience, creative, placement, and budget insights. Managed execution of customer success strategies and monitored related metrics. Collaborated with digital teams to target audiences and improve campaign performance. Analyzed performance trends and multimedia acquisition results.
Digital Marketing Strategy Expert & SEO Specialist at AI BuckSense Inc
January 1, 2023 - PresentObiettivi SEO: visibilità SERP, traffico, posizionamento 1-10, Page Authority e Domain Authority, vendita e coerenza del brand; autore di corsi SEO Specialist Professionale e SEO Copywriting; gestione campagne Google Ads, Meta Ads e altre piattaforme; keyword research avanzata e uso di strumenti (SeoZoom, UberSuggest, SemRush); SEO tecnico e strumenti di gestione (Visual SEO Studio, Screaming Frog, PageSpeed); CMS Wordpress e competenze HTML/CSS/JS; UX/CRO; sviluppo architettura sito SEO-friendly; analisi di mercato, competitor e buyer personas; integrazione IA per automazione e analisi predittiva; gestione e sviluppo di team marketing.
Education
Diploma tecnico at I.T.I.S. G. Giorgi di Roma
September 1, 1994 - July 31, 1999Diploma tecnico at I.T.I.S. G. Giorgi di Roma
September 1, 1994 - July 31, 1999Diploma di Perito Industriale at I.T.I.S. G. Giorgi di Roma
September 1, 1994 - July 31, 1999Diploma di Perito Industriale in Elettronica e Telecomunicazioni at I.T.I.S. G. Giorgi di Roma
September 1, 1994 - July 1, 1999TECNICO E.D.P. - PATENTE EUROPEA at Provincia di Roma
September 1, 2000 - February 1, 2001Certificazione come programmatore (Web Design – Web Development) at Provincia di Roma
January 1, 2009 - September 1, 2009Base Javascript Programming (Web Development) at Udemy
January 1, 2021 - March 1, 2021HTML5 – CSS3 Programming (Web Development) at Udemy
January 1, 2021 - March 1, 2021Esperto Javascript Programming (Web Development) at Udemy
November 1, 2020 - May 2, 2021Power Platform Certification at FMD ACADEMY
January 1, 2022 - March 1, 2022Digital Marketing Certification at FMD ACADEMY
December 1, 2021 - June 1, 2022Web Design Certification at FMD ACADEMY
February 1, 2022 - June 1, 2022Data Science & Engineer Certification at FMD ACADEMY
March 1, 2022 - May 30, 2022Cyber Security Certification at FMD ACADEMY
April 1, 2022 - June 24, 2022Digital Marketing Certification at Google
October 1, 2022 - December 24, 2022Diploma di Perito Industriale in Elettronica e Telecomunicazioni at I.T.I.S. G. Giorgi di Roma
September 1, 1994 - July 31, 1999Attestato di qualifica professionale TECNICO E.D.P. - PATENTE EUROPEA at Provincia di Roma
July 12, 2004 - June 10, 2026Certificazione Web Design – Web Development (Udemy) Javascript Expert at Udemy
November 1, 2020 - May 2, 2021Power Platform Certification at FMD ACADEMY
January 1, 2022 - March 28, 2022Digital Marketing Certification at FMD ACADEMY
December 1, 2021 - June 1, 2022Web Design Certification at FMD ACADEMY
February 1, 2022 - June 11, 2022Data Science & Engineer Certification at FMD ACADEMY
March 1, 2022 - May 30, 2022Cyber Security Certification at FMD ACADEMY
April 1, 2022 - June 24, 2022Digital Marketing Certification at Google
October 1, 2022 - December 24, 2022Qualifications
TECNICO E.D.P.
September 1, 2000 - February 28, 2001Certificazione come programmatore (Web Design – Web Development)
January 1, 2009 - September 30, 2009Certificazione come programmazione Base Javascript
January 1, 2021 - March 31, 2021Certificazione come programmazione HTML5 – CSS3
January 1, 2021 - March 31, 2021Certificazione come programmazione Esperto Javascript
November 1, 2020 - May 2, 2021Certificazione Power Platform
January 1, 2022 - March 28, 2022Certificazione Digital Marketing
December 1, 2021 - June 1, 2022Certificazione Web Design
February 1, 2022 - June 11, 2022Certificazione Data Science & Engineer
March 1, 2022 - May 30, 2022Certificazione Cyber Security
April 1, 2022 - June 24, 2022Certificazione in Digital Marketing - Google
October 1, 2022 - December 24, 2022TECNICO E.D.P. - PATENTE EUROPEA
September 1, 2000 - February 28, 2001Programmatore (Web Design – Web Development)
January 1, 2009 - September 30, 2009Programmazione Base Javascript (Web Development)
January 1, 2021 - March 31, 2021Programmazione HTML5 – CSS3 (Web Development)
January 1, 2021 - March 17, 2021Programmazione Esperto Javascript (Web Development)
November 1, 2020 - May 2, 2021Power Platform
January 1, 2022 - March 28, 2022Digital Marketing (FMD Academy)
December 1, 2021 - June 1, 2022Web Design (FMD Academy)
February 1, 2022 - June 11, 2022Data Science & Engineer (FMD Academy)
March 1, 2022 - May 30, 2022Cyber Security (FMD Academy)
April 1, 2022 - June 24, 2022Digital Marketing (Google)
October 1, 2022 - December 24, 2022TECNICO E.D.P. - Patente Europea
September 1, 2000 - February 28, 2001Certificazione programmatore Web Design – Web Development
January 1, 2009 - September 30, 2009Attestato di Certificazione come programmazione Base Javascript
January 1, 2021 - March 7, 2021Attestato di Certificazione come programmazione HTML5 – CSS3
January 1, 2021 - March 17, 2021Attestato di Certificazione come programmazione Esperto Javascript
November 1, 2020 - May 2, 2021Attestato di Certificazione Power Platform
January 1, 2022 - March 28, 2022Attestato di Certificazione Digital Marketing (FMD ACADEMY)
December 1, 2021 - June 1, 2022Attestato di Certificazione Web Design (FMD ACADEMY)
February 1, 2022 - June 11, 2022Attestato di Certificazione Data Science & Engineer
March 1, 2022 - May 30, 2022Attestato di Certificazione Cyber Security
April 1, 2022 - June 24, 2022Attestato di Certificazione in Digital Marketing (Google)
October 1, 2022 - December 24, 2022Diploma di Perito Industriale in Elettronica e Telecomunicazioni
January 11, 2030 - February 11, 2026TECNICO E.D.P. - PATENTE EUROPEA
January 11, 2030 - February 11, 2026Certificazione come programmatore (Web Design – Web Development)
January 11, 2030 - February 11, 2026Base Javascript Programming (Web Development) - Udemy
January 1, 2021 - March 1, 2021HTML5 – CSS3 Programming (Web Development) - Udemy
January 1, 2021 - March 1, 2021Esperto Javascript Programming (Web Development) - Udemy
November 1, 2020 - May 2, 2021Power Platform Certification - FMD ACADEMY
January 1, 2022 - March 1, 2022Digital Marketing Certification - FMD ACADEMY
December 1, 2021 - June 1, 2022Web Design Certification - FMD ACADEMY
February 1, 2022 - June 1, 2022Data Science & Engineer Certification - FMD ACADEMY
March 1, 2022 - May 30, 2022Cyber Security Certification - FMD ACADEMY
April 1, 2022 - June 24, 2022Digital Marketing Certification - Google
October 1, 2022 - December 24, 2022Attestato TECNICO E.D.P. - Patente Europea
July 12, 2004 - June 10, 2026Certificazioni Web Design – Web Development (Udemy) Javascript Expert
November 1, 2020 - May 2, 2021Power Platform Certification
January 1, 2022 - March 28, 2022Digital Marketing Certification (FMD Academy)
December 1, 2021 - June 1, 2022Web Design Certification (FMD Academy)
February 1, 2022 - June 11, 2022Data Science & Engineer Certification (FMD Academy)
March 1, 2022 - May 30, 2022Cyber Security Certification (FMD Academy)
April 1, 2022 - June 24, 2022Digital Marketing Certification (Google)
December 24, 2022 - June 10, 2026Industry Experience
Software & Internet, Telecommunications, Media & Entertainment, Professional Services, Retail, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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