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I am an experienced E-commerce Content Executive currently based in Dublin, Ireland, with a strong background in content strategy, execution, and deployment across major digital platforms. Currently, I manage content for leading hair care brands at Unilever and have previously worked on email and push notification campaigns for global brands including MAC, Bobbi Brown, Clinique, Estée Lauder, and Domino's. I thrive in collaborative environments and am deeply focused on optimizing performance through data-driven insights and creative excellence. Throughout my career, I have demonstrated my ability to effectively coordinate cross-functional teams and agencies to deliver high-quality, customer-focused content. I bring expertise in digital marketing automation and have successfully managed complex campaigns that enhance user engagement and drive revenue. I am passionate about combining creativity with analytics to consistently improve content impact and support business objectives.…I am an experienced E-commerce Content Executive currently based in Dublin, Ireland, with a strong background in content strategy, execution, and deployment across major digital platforms. Currently, I manage content for leading hair care brands at Unilever and have previously worked on email and push notification campaigns for global brands including MAC, Bobbi Brown, Clinique, Estée Lauder, and Domino's. I thrive in collaborative environments and am deeply focused on optimizing performance through data-driven insights and creative excellence. Throughout my career, I have demonstrated my ability to effectively coordinate cross-functional teams and agencies to deliver high-quality, customer-focused content. I bring expertise in digital marketing automation and have successfully managed complex campaigns that enhance user engagement and drive revenue. I am passionate about combining creativity with analytics to consistently improve content impact and support business objectives.

Rashmi Shetty

Content Strategist, Marketing Automation Specialist, Content Producer, +4

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I am an experienced E-commerce Content Executive currently based in Dublin, Ireland, with a strong background in content strategy, execution, and deployment across major digital platforms. Currently, I manage content for leading hair care brands at Unilever and have previously worked on email and push notification campaigns for global brands including MAC, Bobbi Brown, Clinique, Estée Lauder, and Domino's. I thrive in collaborative environments and am deeply focused on optimizing performance through data-driven insights and creative excellence. Throughout my career, I have demonstrated my ability to effectively coordinate cross-functional teams and agencies to deliver high-quality, customer-focused content. I bring expertise in digital marketing automation and have successfully managed complex campaigns that enhance user engagement and drive revenue. I am passionate about combining creativity with analytics to consistently improve content impact and support business objectives.…I am an experienced E-commerce Content Executive currently based in Dublin, Ireland, with a strong background in content strategy, execution, and deployment across major digital platforms. Currently, I manage content for leading hair care brands at Unilever and have previously worked on email and push notification campaigns for global brands including MAC, Bobbi Brown, Clinique, Estée Lauder, and Domino's. I thrive in collaborative environments and am deeply focused on optimizing performance through data-driven insights and creative excellence. Throughout my career, I have demonstrated my ability to effectively coordinate cross-functional teams and agencies to deliver high-quality, customer-focused content. I bring expertise in digital marketing automation and have successfully managed complex campaigns that enhance user engagement and drive revenue. I am passionate about combining creativity with analytics to consistently improve content impact and support business objectives.

Available to hire

I am an experienced E-commerce Content Executive currently based in Dublin, Ireland, with a strong background in content strategy, execution, and deployment across major digital platforms. Currently, I manage content for leading hair care brands at Unilever and have previously worked on email and push notification campaigns for global brands including MAC, Bobbi Brown, Clinique, Estée Lauder, and Domino’s. I thrive in collaborative environments and am deeply focused on optimizing performance through data-driven insights and creative excellence.

Throughout my career, I have demonstrated my ability to effectively coordinate cross-functional teams and agencies to deliver high-quality, customer-focused content. I bring expertise in digital marketing automation and have successfully managed complex campaigns that enhance user engagement and drive revenue. I am passionate about combining creativity with analytics to consistently improve content impact and support business objectives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Ecom Content Executive at Unilever

December 1, 2024 - June 15, 2024

Collaborate with HUL brand teams to develop and implement e-commerce content strategies aligned with business objectives and consumer intent. Provide strategic input to refine bottom-funnel content, ensuring timely and effective delivery across platforms. Analyse platform-specific elements to identify key drivers of conversion and engagement, conducting pre- and post-testing of content across categories. Enhance product listing discoverability through targeted content interventions, improving visibility and ranking on digital retail platforms. Evaluate and pilot new content formats and digital innovations; lead end-to-end digitization of product listings using Unilever's automated systems. Coordinate with creative agencies to deliver high-performing, customer-specific lower-funnel creatives with consistent OTIF delivery. Research and experiment with new creative formats to improve content effectiveness, and manage internal content intelligence platforms contributing to the e-commerce c

Marketing Automation Executive at Schbang India

November 1, 2024 - August 20, 2025

Served as the primary contact for multiple global brands including The Estée Lauder Companies and Domino's. Managed diverse marketing deliverables such as emailers, website banners, product display pages, and A+ listings. Executed multi-channel campaigns using automation tools including MailChimp, Interakt, CleverTap, WebEngage, and Sendy. Designed email automation workflows and AMP emailers, as well as WhatsApp automation journeys to increase user engagement. Achieved significant lead generation such as 40K user entries for Domino's in two days and generated revenue impact through effective campaigns for brands like Anayah Jewellery.

Ecom Content Executive at Unilever India

January 1, 2024 - Present

Collaborated with Unilever's brand teams to develop and implement e-commerce content strategies aligned with business objectives and consumer intent. Managed content strategy and execution for multiple hair care brands, maintaining high aesthetic and visual standards to align with premium beauty positioning. Analyzed platform-specific factors to optimize conversion and engagement, conducting pre- and post-testing across categories. Played a critical role in monitoring content deployment on key e-commerce platforms such as Amazon, Myntra, Nykaa, and Purplle, ensuring timely execution for launches and refreshes. Worked closely with creative and media agencies to deliver tailored, high-performing display creatives with on-time in-full delivery.

Marketing Automation Executive at Schbang

April 1, 2023 - November 30, 2024

Served as the primary point of contact for brands while managing diverse requirements including emailers, website banners, landing pages, and A+ listings. Strategized and executed innovative growth campaigns focused on new customer acquisition. Analyzed market trends to draw actionable insights. Executed campaigns across multiple channels such as emails, SMS, and push notifications. Conducted A/B testing of creatives and communications. Ensured content alignment with brand objectives, analyzing performance and adjusting content as needed. Collaborated with internal departments to fulfill client needs and coordinated with developers and designers for coding emailers and optimizing A+ listings for brands including Estée Lauder Companies, Britannia, Lakme, and Lancôme.

Marketing Executive at Sunday Tech India

March 1, 2023 - August 20, 2025

Led B2B lead generation efforts through LinkedIn and MailChimp, increasing sales pipeline and business opportunities. Assisted in copywriting and design of marketing collateral. Used Google Analytics for monitoring website traffic and conversion trends. Supported Sales and Business Development teams by leveraging the sales intelligence tool D&B Hoovers.

Marketing Executive at Sunday Tech

October 1, 2021 - March 31, 2023

Led B2B lead generation efforts using LinkedIn and MailChimp, increasing sales pipeline and business opportunities. Assessed marketing campaigns for alignment with business objectives and optimized strategies accordingly. Supported sales and marketing teams for seamless collaboration and goal achievement. Utilized Google Analytics to analyze and monitor website traffic trends, focusing on metrics such as traffic, conversion rates, and engagement.

Management Trainee at Sunday Tech

January 1, 2021 - September 30, 2021

Assisted with copywriting and designing marketing collaterals as required. Supported sales and business development teams by utilizing the sales intelligence tool D&B Hoovers. Worked closely with the UI/UX team to ensure optimal user experience and managed change requests.

Social Media Intern at Arcus Sports Consultancy

May 1, 2020 - July 31, 2020

Conducted market analysis to identify potential customers and lead generation through client calling. Created brand awareness and brand association through Instagram and Facebook. Maintained the company website to drive traffic and engagement.