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Hi! I'm Daniela Diaz, an Industrial Engineer and Growth Leader with a passion for driving sales and automating processes in B2B companies. I specialize in CRM, revenue KPI analysis, and designing growth experiments that really crank commercial results. I love combining technology, strategy, and neuromarketing to help businesses grow more efficiently. I have experience leading teams across LATAM and the US, optimizing customer journeys, and enhancing sales processes with smart automation. I'm excited to keep pushing the boundaries in CRM and marketing automation to deliver impactful growth.…Hi! I'm Daniela Diaz, an Industrial Engineer and Growth Leader with a passion for driving sales and automating processes in B2B companies. I specialize in CRM, revenue KPI analysis, and designing growth experiments that really crank commercial results. I love combining technology, strategy, and neuromarketing to help businesses grow more efficiently. I have experience leading teams across LATAM and the US, optimizing customer journeys, and enhancing sales processes with smart automation. I'm excited to keep pushing the boundaries in CRM and marketing automation to deliver impactful growth.

Daniela Diaz

Growth Marketer, Marketing Automation Specialist, Digital Marketer, +2

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Hi! I'm Daniela Diaz, an Industrial Engineer and Growth Leader with a passion for driving sales and automating processes in B2B companies. I specialize in CRM, revenue KPI analysis, and designing growth experiments that really crank commercial results. I love combining technology, strategy, and neuromarketing to help businesses grow more efficiently. I have experience leading teams across LATAM and the US, optimizing customer journeys, and enhancing sales processes with smart automation. I'm excited to keep pushing the boundaries in CRM and marketing automation to deliver impactful growth.…Hi! I'm Daniela Diaz, an Industrial Engineer and Growth Leader with a passion for driving sales and automating processes in B2B companies. I specialize in CRM, revenue KPI analysis, and designing growth experiments that really crank commercial results. I love combining technology, strategy, and neuromarketing to help businesses grow more efficiently. I have experience leading teams across LATAM and the US, optimizing customer journeys, and enhancing sales processes with smart automation. I'm excited to keep pushing the boundaries in CRM and marketing automation to deliver impactful growth.

Available to hire

Hi! I’m Daniela Diaz, an Industrial Engineer and Growth Leader with a passion for driving sales and automating processes in B2B companies. I specialize in CRM, revenue KPI analysis, and designing growth experiments that really crank commercial results. I love combining technology, strategy, and neuromarketing to help businesses grow more efficiently.

I have experience leading teams across LATAM and the US, optimizing customer journeys, and enhancing sales processes with smart automation. I’m excited to keep pushing the boundaries in CRM and marketing automation to deliver impactful growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Italian

Beginner

Work Experience

Growth Leader at Merge

March 1, 2024 - June 7, 2024

Led CRM automation efforts, achieving over 80% increase in quotation data capture and 60% higher open rates on post-quotation emails. Managed SDR teams across LATAM, tailoring strategies for different regions to improve sales effectiveness.

CRM Specialist at Merge

December 1, 2024 - June 7, 2024

Automated workflows in HubSpot, reducing response time by 25%. Integrated WhatsApp and AirCall with CRM to enhance communication. Created KPI dashboards to support strategic decision-making.

Inbound Analyst at Merge

September 1, 2024 - January 31, 2025

Led customer segmentation with GA4 and optimized the sales funnel to improve conversion rates. Delivered insights to refine the customer journey and enhance engagement.

Freelancer CRM at LeadGrowth

January 1, 2024 - May 31, 2025

Built custom CRMs for clients in LATAM and the US. Automated nurturing workflows to improve customer retention. Applied AI techniques for segmentation and lead scoring to increase marketing effectiveness.