I am a Marketing and PR Manager with a focus on developing and executing marketing strategies for international tourism organisations in the Nordic region. I specialize in creating targeted campaigns that engage both B2B and B2C audiences, boosting brand recognition and driving meaningful results. I have experience managing relationships with major clients and am skilled in delivering marketing and promotional initiatives uniquely tailored to the Nordic market. I also have a keen eye for design and aesthetics, which helps me create visually appealing marketing materials aligned with brand identity. Accustomed to working in international environments, I bring adaptability, creativity, and strong communication skills to every project.

Josip Bakovic

I am a Marketing and PR Manager with a focus on developing and executing marketing strategies for international tourism organisations in the Nordic region. I specialize in creating targeted campaigns that engage both B2B and B2C audiences, boosting brand recognition and driving meaningful results. I have experience managing relationships with major clients and am skilled in delivering marketing and promotional initiatives uniquely tailored to the Nordic market. I also have a keen eye for design and aesthetics, which helps me create visually appealing marketing materials aligned with brand identity. Accustomed to working in international environments, I bring adaptability, creativity, and strong communication skills to every project.

Available to hire

I am a Marketing and PR Manager with a focus on developing and executing marketing strategies for international tourism organisations in the Nordic region. I specialize in creating targeted campaigns that engage both B2B and B2C audiences, boosting brand recognition and driving meaningful results. I have experience managing relationships with major clients and am skilled in delivering marketing and promotional initiatives uniquely tailored to the Nordic market.

I also have a keen eye for design and aesthetics, which helps me create visually appealing marketing materials aligned with brand identity. Accustomed to working in international environments, I bring adaptability, creativity, and strong communication skills to every project.

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Language

Croatian
Fluent
Swedish
Advanced
English
Advanced

Work Experience

Marketing and Public Relations Manager at Aviareps AB
December 1, 2023 - June 6, 2024
Planning and carrying out PR campaigns and strategies for international clients. Responsibilities include media monitoring, creating marketing plans, media buying, producing newsletters, and planning B2B events and workshops to support clients' promotional needs.
Marketing Coordinator, Internship at GLAS eyewear
April 1, 2023 - June 30, 2023
Engaged in affiliate marketing, campaign creation, producing newsletters for email marketing, coordinating upcoming campaigns and productions, finding influencers to generate UGC material, editing raw advertising material, producing website content, and learning about data-driven advertising.
Customer Support, Consulting assignment (part-time job) at Fishbrain AB
November 1, 2020 - January 31, 2021
Managed 60-300 customer requests daily via Helpshift, providing information on return requests, order statuses, and product-related queries. Communicated and coordinated with 15 suppliers and resolved technical issues related to the app for customers.
Marketing & PR Assistant at Croatian National Tourist Board
August 1, 2019 - August 31, 2022
Coordinated marketing projects for Nordic and Baltic countries. Managed relations with international PR and marketing partners covering Norwegian and Danish markets. Assisted in creating PR material, maintained communication with local partners, conducted monthly media and trends research, managed social media content and performance, and created promotional material and presentations.
Content Marketing, Internship at Handsome Stockholm
October 1, 2023 - December 31, 2023
Created and executed content strategies across platforms, conducted industry research, updated website and e-commerce content, refreshed product catalogues, produced newsletters, and edited raw advertising materials.

Education

MBA at University of Split, Croatia
January 1, 2001 - December 31, 2008

Qualifications

Marketing coordinator
August 22, 2022 - December 1, 2023
UX Design course - online
January 1, 2020 - December 31, 2021
Graphic design course
January 1, 2017 - December 31, 2017

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Software & Internet