Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Advanced
Work Experience
Marketing Manager (Freelancer) at Rail-Flow GmbH
January 1, 2024 - June 11, 2024Conception & implementation of creative B2B marketing campaigns; content creation for branding and increasing reach on LinkedIn; increasing newsletter opening rates through strategic targeting, wording and timing; event & trade fair organization including 360° communication; building trusting stakeholder relationships with internal departments and external service providers.
Retail Marketing Manager at Lufthansa | Miles & More GmbH
January 1, 2022 - January 1, 2024Responsible for sales-promoting retail measures; campaign development and KPI-based success monitoring; optimization of space marketing and promotions; collaboration with agencies and project management.
B2B Marketing Manager (maternal leave sub) at Denso Robotics Europe
January 1, 2021 - January 1, 2022Planning and implementation of B2B marketing measures; introduction of a monthly social media editorial plan including targeted campaign planning & further development; coordination of content, graphics and editing; brand positioning and content maintenance.
Marketing Manager at Simplan, Misumi, Sagemcom among others
January 1, 2009 - January 1, 2021Independent implementation of all marketing activities; content creation, social media management & website maintenance; campaign planning, creation of advertising material & PR texts; successful trade fair organization including communication measures, booth planning & lead generation; development of a newsletter funnel with click rate increase of 15-20%; strengthening brand perception through consistent wording & brand tonality; successful collaboration with agencies & external service providers.
Inside Sales & Project Support at Hertz Autovermietung GmbH
January 1, 2005 - January 1, 2009Customer support, sales coordination, and project work; gaining a strong foundation in service-oriented communication.
Marketing Manager at Sagemcom, Denso Robotics, Lufthansa (various clients)
January 1, 2022 - October 8, 2025Led cross-channel marketing campaigns (B2B & B2C), optimized space marketing for maximum profitability, performed KPI-driven marketing, analyzed performance, managed external stakeholders, and coordinated time tracking across multiple client projects.
Freelance Marketing Consultant at Self-Employed
January 1, 2019 - PresentProviding strategic marketing consulting and content creation across various industries. Expertise in content marketing, social media management, and results-oriented marketing strategies. Developing brand communications strategies and overseeing campaign execution. Experience in time tracking and KPI-driven marketing, and optimizing customer engagement.
Chairwoman at Wind Ensemble Stadtkapelle Bergen-Enkheim e.V.
May 1, 2024 - PresentLeading organizational and strategic operations. Engaging and retaining members through transparent communication. Coordinating event logistics and acquiring sponsors.
Volunteer Mentor at Kenya Volunteering
June 1, 2024 - PresentEducate to empower educational projects in Kenya; focusing on long-term empowerment through education.
Inside Sales & Project Support at Hertz Autovermietung GmbH
June 1, 2009 - October 8, 2025Customer support, sales coordination, and project work.
Education
Bachelor of Arts at accadis Bildung Bad Homburg
January 1, 2005 - December 31, 2008Study abroad at American Business School, Paris
January 1, 2007 - December 31, 2008Bachelor of Arts (B.A.) International Business Administration at accadis Bildung Bad Homburg
January 1, 2005 - January 1, 2008Study Abroad Program at American Business School, Paris
January 1, 2007 - January 1, 2008Qualifications
Industry Experience
Retail, Transportation & Logistics, Manufacturing, Professional Services, Software & Internet, Media & Entertainment, Education, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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