I'm a creative marketing professional skilled in turning complex challenges into clear, actionable solutions. My law background has helped me develop strong research skills, attention to detail, and persuasive messaging that enhance my work in marketing strategy, branding, and campaign execution. I’m also a strong storyteller, shaping narratives that connect with audiences, build trust, and bring brands to life. I thrive on leveraging market data and strategic collaboration to drive exceptional results, including business growth and client satisfaction. I enjoy working in fast-paced environments where I can build effective marketing strategies and run campaigns that truly make an impact.

Alexia Iliopoulou

I'm a creative marketing professional skilled in turning complex challenges into clear, actionable solutions. My law background has helped me develop strong research skills, attention to detail, and persuasive messaging that enhance my work in marketing strategy, branding, and campaign execution. I’m also a strong storyteller, shaping narratives that connect with audiences, build trust, and bring brands to life. I thrive on leveraging market data and strategic collaboration to drive exceptional results, including business growth and client satisfaction. I enjoy working in fast-paced environments where I can build effective marketing strategies and run campaigns that truly make an impact.

Available to hire

I’m a creative marketing professional skilled in turning complex challenges into clear, actionable solutions. My law background has helped me develop strong research skills, attention to detail, and persuasive messaging that enhance my work in marketing strategy, branding, and campaign execution. I’m also a strong storyteller, shaping narratives that connect with audiences, build trust, and bring brands to life.

I thrive on leveraging market data and strategic collaboration to drive exceptional results, including business growth and client satisfaction. I enjoy working in fast-paced environments where I can build effective marketing strategies and run campaigns that truly make an impact.

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Experience Level

Intermediate
Intermediate
Intermediate

Language

Greek, Modern
Fluent
English
Advanced
Spanish; Castilian
Intermediate
French
Intermediate

Work Experience

Digital Marketing Growth Specialist at Google, employed by TP
September 1, 2024 - June 12, 2024
Drives business growth by identifying high-revenue companies with scaling potential through Google Ads, leveraging market research and data analysis to uncover opportunities. Achieves exceptional results, exceeding targets by +160% through strategic collaboration and client-focused solutions. Onboarded 70+ enterprise clients, generating €13M+ in annual ad spend and 120% YoY growth in acquisitions.
Marketing Consultant at Leap
December 1, 2023 - June 30, 2024
Conducted in-depth market and competitor analysis as part of my master's thesis, using primary and secondary research to identify opportunities, aiming to bring Leap from Kuwait to Spain. Established strategic pricing objectives by analyzing internal metrics, market behavior, and customer data for segmented audiences. Developed an omnichannel distribution plan to boost consumer interaction and market penetration. Designed a communication strategy combining social media, email, influencer marketing, and SEO, increasing organic traffic by 25%.
Expert Network Associate at Dialectica
February 1, 2023 - September 30, 2023
Matched top-tier industry experts with client projects, leveraging research, segmentation, persuasive communication, and stakeholder management skills. Negotiated compensation packages for experts, achieving 40% below the target compensation. Achieved 93% client satisfaction rate due to improved expert-project alignment.

Education

Bachelor of Laws at Democritus University of Thrace
September 1, 2016 - July 31, 2021
Master’s in International Marketing at EADA Business School
October 1, 2023 - July 31, 2024
Leadership & Management Minor at DEREE, The American College of Greece
January 1, 2022 - January 31, 2023

Qualifications

Google Ads Search
January 11, 2030 - June 15, 2025

Industry Experience

Professional Services, Media & Entertainment, Non-Profit Organization, Retail, Software & Internet