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Hi, I'm Kate, a strategic and performance-driven Social Media Manager with over 15 years of experience in crafting content strategies, storytelling, and leading digital campaigns across various sectors including government, media, education, and tech. I love building online communities and increasing brand engagement through both organic and paid social strategies. I'm also certified as a Scrum Master and Product Owner, which helps me work efficiently in agile teams and lead projects smoothly, even in remote settings. Outside of work, I founded a non-profit that I continue to grow through digital marketing and event planning. I'm passionate about collaboration, analytics, and making meaningful connections through social media.…Hi, I'm Kate, a strategic and performance-driven Social Media Manager with over 15 years of experience in crafting content strategies, storytelling, and leading digital campaigns across various sectors including government, media, education, and tech. I love building online communities and increasing brand engagement through both organic and paid social strategies. I'm also certified as a Scrum Master and Product Owner, which helps me work efficiently in agile teams and lead projects smoothly, even in remote settings. Outside of work, I founded a non-profit that I continue to grow through digital marketing and event planning. I'm passionate about collaboration, analytics, and making meaningful connections through social media.

Kate Ruscito

Social Media Manager, Digital Marketer, Community Manager, +2

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Hi, I'm Kate, a strategic and performance-driven Social Media Manager with over 15 years of experience in crafting content strategies, storytelling, and leading digital campaigns across various sectors including government, media, education, and tech. I love building online communities and increasing brand engagement through both organic and paid social strategies. I'm also certified as a Scrum Master and Product Owner, which helps me work efficiently in agile teams and lead projects smoothly, even in remote settings. Outside of work, I founded a non-profit that I continue to grow through digital marketing and event planning. I'm passionate about collaboration, analytics, and making meaningful connections through social media.…Hi, I'm Kate, a strategic and performance-driven Social Media Manager with over 15 years of experience in crafting content strategies, storytelling, and leading digital campaigns across various sectors including government, media, education, and tech. I love building online communities and increasing brand engagement through both organic and paid social strategies. I'm also certified as a Scrum Master and Product Owner, which helps me work efficiently in agile teams and lead projects smoothly, even in remote settings. Outside of work, I founded a non-profit that I continue to grow through digital marketing and event planning. I'm passionate about collaboration, analytics, and making meaningful connections through social media.

Available to hire

Hi, I’m Kate, a strategic and performance-driven Social Media Manager with over 15 years of experience in crafting content strategies, storytelling, and leading digital campaigns across various sectors including government, media, education, and tech. I love building online communities and increasing brand engagement through both organic and paid social strategies.

I’m also certified as a Scrum Master and Product Owner, which helps me work efficiently in agile teams and lead projects smoothly, even in remote settings. Outside of work, I founded a non-profit that I continue to grow through digital marketing and event planning. I’m passionate about collaboration, analytics, and making meaningful connections through social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Intermediate

Work Experience

Marketing Manager and Communications at Fencecore

September 1, 2024 - June 19, 2024

Built a social media strategy across LinkedIn and Google, increasing total engagement by 750%. Led brand voice development and editorial planning aligned with marketing and sales objectives. Created platform-specific content for lead generation and brand awareness. Monitored social performance using Google Analytics, adjusting strategy based on data insights. Managed paid and organic campaigns targeting IT decision-makers in Canada and the US.

Marketing Manager and Communications at Fencecore

September 1, 2024 - June 15, 2024

Built a social media strategy across LinkedIn and Google, increasing total engagement by 750%. Led brand voice development and editorial planning aligned with marketing and sales objectives. Created platform-specific content for lead generation and brand awareness. Monitored social performance using Google Analytics and adjusted strategies based on insights. Managed paid and organic campaigns targeting IT decision-makers in Canada and the US.

Marketing Manager and Communications at Fencecore

September 1, 2024 - June 18, 2024

Founder & Marketing/Event Strategist at G.A.M.E - Guilde D’Aventurier de Montréal et Environs

October 1, 2019 - June 19, 2024

Built and scaled a non-profit organization through grassroots marketing and event coordination. Partnered with and organized Montreal Comiccon which sees over 50,000 people a year. Created digital campaigns to promote charity events, driving community engagement. Managed remote teams, trained volunteers, and negotiated partnerships with local vendors.

Founder & Marketing/Event Strategist at G.A.M.E - Guilde D’Aventurier de Montréal et Environs

October 1, 2019 - June 15, 2024

Built and scaled a non-profit organization through grassroots marketing and event coordination. Partnered with and organized Montreal Comiccon which sees over 50,000 attendees annually. Created digital campaigns to promote charity events and drove community engagement. Managed remote teams, trained volunteers, and negotiated partnerships with local vendors.

Founder & Marketing/Event Strategist at G.A.M.E - Guilde D’Aventurier de Montréal et Environs

October 1, 2019 - June 18, 2024

Digital Marketer & Communications Strategist at National Film Board of Canada – Education Division

October 1, 2018 - September 30, 2024

Directed cross-platform social media strategy for content and products in the education space. Created daily content for META, LinkedIn, and X, with audience-specific messaging. Launched paid campaigns that increased educator engagement by 400%. Implemented analytics reporting structures, monthly dashboards, and agile marketing sprints.

Digital Marketer & Communications Strategist at National Film Board of Canada – Education Division

October 1, 2018 - September 30, 2024

Directed cross-platform social media strategy for content and products in the education space. Created daily content for META, LinkedIn, and X with audience-specific messaging. Launched paid campaigns that increased educator engagement by 400%. Implemented analytics reporting structures, monthly dashboards, and agile marketing sprints.

Digital Marketer & Communications Strategist at National Film Board of Canada – Education Division

October 1, 2018 - September 30, 2024

Social Media Strategist & Digital Marketer at National Film Board of Canada

February 1, 2016 - October 1, 2018

Managed over 150 campaigns annually, including film launches and national awareness campaigns. Oversaw community engagement, content calendars, and platform analytics reporting. Partnered with internal and external creators to ensure consistent brand messaging.

Social Media Strategist & Digital Marketer at National Film Board of Canada

February 1, 2016 - October 1, 2018

Managed 150+ campaigns annually, including film launches and national awareness campaigns. Oversaw community engagement, content calendars, and platform analytics reporting. Partnered with internal and external creators to ensure consistent brand messaging.

Social Media Strategist & Digital Marketer at National Film Board of Canada

February 1, 2016 - October 1, 2018

Head of Social Media Strategy (Interim) at National Film Board of Canada

June 1, 2015 - November 30, 2015

Directed brand-wide content strategy and marketing execution for major Canadian film festivals. Coordinated internal communications and cross-platform marketing rollouts.

Head of Social Media Strategy (Interim) at National Film Board of Canada

June 1, 2015 - November 1, 2015

Directed brand-wide content strategy and marketing execution for major Canadian film festivals. Coordinated internal communications and cross-platform marketing rollouts.

Head of Social Media Strategy (Interim) at National Film Board of Canada

June 1, 2015 - November 30, 2015

Directed brand-wide content strategy and marketing execution for major Canadian film festivals. Coordinated internal communications and cross-platform marketing rollouts.