Hi, I'm Lauren Huitt, a dynamic Digital Marketing Strategist and Video Production Specialist based in Charlotte, NC. I have extensive experience managing multiple social media channels and email marketing campaigns that significantly boost engagement and generate leads. I enjoy creating compelling content through videography, photography, and graphic design, collaborating with creative teams to bring ideas to life. I also have a background in filmmaking, particularly in scripting, directing, and editing instructional videos to engage and inform audiences. I love using my skills to tell stories that connect with people and support business growth. I am always eager to learn new tools and strategies to stay ahead in the fast-paced world of digital marketing and content creation.

Lauren Huitt

Hi, I'm Lauren Huitt, a dynamic Digital Marketing Strategist and Video Production Specialist based in Charlotte, NC. I have extensive experience managing multiple social media channels and email marketing campaigns that significantly boost engagement and generate leads. I enjoy creating compelling content through videography, photography, and graphic design, collaborating with creative teams to bring ideas to life. I also have a background in filmmaking, particularly in scripting, directing, and editing instructional videos to engage and inform audiences. I love using my skills to tell stories that connect with people and support business growth. I am always eager to learn new tools and strategies to stay ahead in the fast-paced world of digital marketing and content creation.

Available to hire

Hi, I’m Lauren Huitt, a dynamic Digital Marketing Strategist and Video Production Specialist based in Charlotte, NC. I have extensive experience managing multiple social media channels and email marketing campaigns that significantly boost engagement and generate leads. I enjoy creating compelling content through videography, photography, and graphic design, collaborating with creative teams to bring ideas to life.

I also have a background in filmmaking, particularly in scripting, directing, and editing instructional videos to engage and inform audiences. I love using my skills to tell stories that connect with people and support business growth. I am always eager to learn new tools and strategies to stay ahead in the fast-paced world of digital marketing and content creation.

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Language

English
Fluent

Work Experience

Digital Marketing Strategist at Baker & Taylor
June 1, 2023 - June 18, 2024
Organized, managed, and grew 8 social media channels for the overall brand and company as well as ebook and audiobook platforms and Children’s Book Publishing Imprint, maintaining at least a 15% engagement rate. Created and executed email marketing strategies targeting over 30,000 libraries via Salesforce Marketing Cloud, driving leads and sales growth. Scheduled and oversaw 2-3 webinars monthly via Zoom, generating hundreds of leads per product or service. Maintained and updated the corporate website and product selection lists on TitleSource 360. Collaborated with graphic designers to produce content assets including videography, photography, graphic design, editing, and copywriting for social media and websites.
Video Production Specialist at UNC Charlotte School of Professional Studies
May 1, 2022 - June 18, 2024
Performed roles including screenwriting, directing, and video editing for Visualize Your Classroom instructional videos. Engaged audiences through digital storytelling in instructional and promotional video content. Acted as project manager collaborating with Learning Spaces, Faculty Development, and EMC teams to develop the Visualize Your Classroom Project.
Wellness Advisor at Massage Envy
June 1, 2020 - May 1, 2022
Praised by management for innovating client interaction procedures and efficiency. Consistently maintained a closing sales rate exceeding 25% every month and surpassed clinic sales goals.
Co-Creator and Media Content Specialist at The Dandelion Club
March 1, 2020 - February 1, 2021
Implemented SEO strategies to increase traffic and sales on Etsy and social media channels, achieving over 6 million views and 83,000 followers on TikTok. Delivered high quality photography, videography, and graphic design for product listings and social media content.
School Based Data Collector and Field Enrollment Specialist at Mathematica Policy Research
September 1, 2018 - October 31, 2019
Coordinated and conducted site visits filming 4th and 5th grade classes for the Department of Education. Collected and organized sensitive data used by the Departments of Education and Health and Human Services, ensuring secure transfer and proper formatting while traveling.
Marketing Communications Intern at UNC Charlotte Auxiliary Services
March 1, 2016 - September 30, 2016
Scripted, filmed, and edited videos for Transportation, Parking Services, Dining Hall, and Bookstore promotions. Updated older videos to reflect campus and service changes.
Social Media Correspondent Intern at Gaston Arts Council
November 1, 2015 - May 31, 2016
Produced, filmed, and edited promotional interviews of local artists and museum directors. Pitched and implemented new social media outreach ideas.

Education

Bachelor of Arts at University of North Carolina at Charlotte
January 1, 2015 - May 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Retail, Professional Services, Non-Profit Organization