Available to hire
Hi, I’m Nikhil Anand, an SEO Specialist passionate about helping businesses grow through effective digital marketing strategies. Over the years, I’ve ranked multiple Google Business Profiles in top positions and boosted organic traffic by refining website architectures and implementing cutting-edge SEO techniques.
I enjoy leveraging AI tools to automate content generation and streamline workflows, making SEO both efficient and measurable. When I’m not optimizing websites or analyzing data, I like collaborating with cross-functional teams to bring creative solutions to life.
Skills
Experience Level
Language
English
Advanced
Hindi
Advanced
Work Experience
Digital Marketing, Freelance at Freelance
February 1, 2024 - April 30, 2025Managed SEO and local search dominance by ranking 4+ Google Business Profiles for clients. Improved website architecture and content hierarchy for 5+ client sites leading to a 40% increase in organic traffic. Secured authoritative backlinks through strategic outreach and comprehensive off-page SEO audits. Leveraged Google Analytics for data-driven campaign optimization, doubling ROI for SEO/PPC initiatives. Conducted competitor benchmarking using SEMrush to identify content gaps and improve market positioning. Scaled 5+ client websites on Shopify, WordPress, and Framer, reducing development handoff time by 40%. Executed high-ROI Google Ads campaigns focusing on bid optimization and landing page experimentation, boosting advertising efficiency and conversions.
Software Test Engineer at Appzlogic Mobility Solution PVT LTD
March 1, 2021 - July 31, 2024Performed end-to-end QA testing for 15+ web/mobile apps and browser extensions, ensuring full functional compliance before launch. Optimized technical processes by identifying over 100 test scenarios, reducing post-release bugs by 30% through rigorous validation of edge cases. Collaborated closely with developers and UI/UX designers to resolve performance and rendering issues, accelerating release cycles by 25%. Worked on projects including Virgin Mobile App, IndiaMart, Digiboxx Storage, and others.
Test Trainee at Stratosphere IT Services
January 1, 2020 - March 1, 2021Conducted accessibility testing using NVDA and WCAG 2.1 guidelines, performed quality assurance for LMS platforms, managed bug tracking and release sign-offs, and collaborated with developers in an agile environment.
Digital Marketing, Freelance at Freelance
February 1, 2024 - April 30, 2025Specialized in SEO and local search dominance by ranking multiple Google Business Profiles and improving website architecture for 5+ clients, boosting organic traffic by 40%. Secured authoritative backlinks and executed strategic outreach for off-page SEO audits. Leveraged Google Analytics for data-driven optimization, doubling ROI on SEO/PPC campaigns. Conducted competitor benchmarking using SEMrush to improve client market positioning by over 25%. Developed and optimized 5+ client websites using Shopify, WordPress, and Framer, reducing development handoff time by 40%. Managed high-ROI Google Ads campaigns with strategic bid optimization and landing page experimentation, resulting in substantial advertising and conversion improvements.
Software Test Engineer at Appzlogic Mobility Solution PVT LTD
March 1, 2021 - July 31, 2024Performed end-to-end testing for 15+ cross-platform web, mobile apps, and browser extensions, ensuring full functional compliance prior to launch. Identified over 100 test scenarios, reducing post-release bugs by 30% through rigorous edge-case validation. Collaborated closely with developers and UI/UX designers to resolve critical rendering and performance issues, accelerating release cycles by 25%. Worked on core projects including Virgin Mobile App, IndiaMart, Digiboxx Storage, and others.
Test Trainee at Stratosphere IT Services
January 1, 2020 - March 1, 2021Conducted accessibility testing (NVDA/WCAG 2.1) and LMS platform QA. Managed bug tracking and release sign-off. Collaborated with Agile development teams to ensure quality deliverables.
Education
B.Tech at AKTU
January 1, 2015 - December 31, 2019B.Tech at AKTU
January 1, 2015 - December 31, 2019Qualifications
SEO Foundations by David Booth
January 1, 2022 - December 31, 2022Technical SEO by Dana DiTomaso
January 1, 2022 - December 31, 2022Write Marketing Copy by Ian Lurie
January 1, 2022 - December 31, 2022Using AI as Your SEO Assistant by Dave Birss
January 1, 2023 - December 31, 2023How to Research and Write Using Generative AI Tools by Dave Birss
January 1, 2023 - December 31, 2023SEO Foundations by David Booth
January 1, 2023 - December 31, 2023Technical SEO by Dana DiTomaso
January 1, 2023 - December 31, 2023Write Marketing Copy by Ian Lurie
January 1, 2023 - December 31, 2023Using AI as Your SEO Assistant by Dave Birss
January 1, 2023 - December 31, 2023How to Research and Write Using Generative AI Tools by Dave Birss
January 1, 2023 - December 31, 2023Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Travel & Hospitality
Skills
Experience Level
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