I’m a strategic marketing leader and project manager with 10+ years of experience driving SEO, SEM, social media, email marketing, and go-to-market strategies. I bring a hands-on, director-level leadership style that balances high-level vision with tactical execution to optimize performance. I excel in data analytics, audience targeting, and campaign refinement, and I thrive in cross-functional collaboration to deliver measurable business growth. I’m a true player-coach who thrives in dynamic environments that demand both strategic direction and seamless execution. I’m passionate about innovation, quickly adapting to new technologies and market shifts to drive tangible results while building and guiding high-performing teams toward shared objectives.

I’m a strategic marketing leader and project manager with 10+ years of experience driving SEO, SEM, social media, email marketing, and go-to-market strategies. I bring a hands-on, director-level leadership style that balances high-level vision with tactical execution to optimize performance. I excel in data analytics, audience targeting, and campaign refinement, and I thrive in cross-functional collaboration to deliver measurable business growth. I’m a true player-coach who thrives in dynamic environments that demand both strategic direction and seamless execution. I’m passionate about innovation, quickly adapting to new technologies and market shifts to drive tangible results while building and guiding high-performing teams toward shared objectives.

Available to hire

I’m a strategic marketing leader and project manager with 10+ years of experience driving SEO, SEM, social media, email marketing, and go-to-market strategies. I bring a hands-on, director-level leadership style that balances high-level vision with tactical execution to optimize performance. I excel in data analytics, audience targeting, and campaign refinement, and I thrive in cross-functional collaboration to deliver measurable business growth.

I’m a true player-coach who thrives in dynamic environments that demand both strategic direction and seamless execution. I’m passionate about innovation, quickly adapting to new technologies and market shifts to drive tangible results while building and guiding high-performing teams toward shared objectives.

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Language

English
Fluent

Work Experience

Director of Digital Marketing at Scranton Gillette
January 1, 2021 - June 18, 2025
Led multi-channel campaigns across digital, print, social, email, and PPC, driving a 45% increase in engagement and a 30% boost in conversions. Optimized SEO, SEM, and paid strategies grew brand awareness by 60% and website traffic by 150%, while refining customer acquisition reduced costs by 40% and improved retention. Maximizing ROI resulted in a 25% uplift and a 50% increase in overall engagement. Reported directly to ownership, delivering weekly board briefings on key marketing strategies, performance metrics, and business growth initiatives. Worked extensively in B2B marketing, developing and executing strategies that drove growth, customer acquisition, and brand positioning for business-focused clients. Oversaw content creation including social media posts, blogs, videos, and brochures. Served as Project Manager for cross-functional initiatives ensuring seamless collaboration, efficient resource allocation, and timely execution. Managed and trained a full marketing team, balancin
Marketing Manager at Peake Digital
January 1, 2018 - December 31, 2021
Worked with startup clients to develop and execute high-impact marketing strategies, driving growth, customer acquisition, and brand positioning. Led successful initiatives delivering measurable results and long-term business success. Developed and executed go-to-market strategies for product positioning, customer acquisition, and revenue growth. Managed website design and optimization, enhancing user experience and digital engagement aligned with business goals to maximize conversions. Worked in product and eCommerce marketing, leveraging data-driven insights to drive online sales and brand growth. Led client-facing initiatives across SEO, SEM, paid media, and organic channels to drive engagement and conversions. Regularly met with clients to align marketing strategies with business objectives. Served as SaaS marketing expert, guiding startup growth and positioning.
Marketing Specialist at SkullKing Sports
January 1, 2015 - December 31, 2018
Managed and mentored a team of SEO writers to ensure high-quality content. Developed marketing campaigns targeting the sports and sports gambling industry to maximize engagement and market influence. Collaborated with internal teams on content creation aligned with broader marketing strategies including digital and social media campaigns. Built startup marketing via SEO, SEM, paid media, and organic tactics, establishing scalable acquisition channels with strong conversions. Worked extensively in B2C marketing and subscription services, driving customer engagement, brand awareness, and revenue growth. Leveraged data insights to optimize campaigns, improve acquisition, and retention.
Director of Digital Marketing at Scranton Gillette
January 1, 2021 - June 18, 2025
Led multi-channel campaigns across digital, print, social, email, and PPC, driving a 45% increase in engagement and 30% boost in conversions. Optimized SEO, SEM, and paid strategies to grow brand awareness by 60% and website traffic by 150%, while reducing customer acquisition costs by 40% and improving retention. Reported directly to ownership with weekly board briefings on key marketing strategies and business growth initiatives. Managed a full marketing team and served as project manager for cross-functional initiatives, overseeing strategy, stakeholder communication, and process optimization. Led the transition from traditional to digital marketing strategies, enhancing engagement and conversion rates.
Marketing Manager at Peake Digital
January 1, 2018 - January 1, 2021
Worked with startup clients to develop and execute high-impact marketing strategies focused on growth, customer acquisition, and brand positioning. Managed website design and optimization for improved user experience and conversions. Led client-facing initiatives across SEO, SEM, paid media, and organic channels. Specialized in SaaS marketing strategies to drive measurable results. Frequently met with new and returning clients to align marketing efforts with business objectives.
Marketing Specialist at SkullKing Sports
January 1, 2015 - January 1, 2018
Managed and mentored a team of SEO writers, ensuring high-quality content production. Developed marketing campaigns to establish dominance in the sports and sports gambling industry. Leveraged strategic positioning, audience targeting, and digital optimization to maximize engagement and brand visibility. Worked extensively in B2C marketing and subscription services, optimizing campaigns to enhance customer acquisition and retention.
Director of Digital Marketing at Scranton Gillette
January 1, 2025 - January 1, 2025
Led multi-channel campaigns across digital, print, social, email, and PPC, driving a 45% increase in engagement and a 30% boost in conversions. Optimized SEO, SEM, and paid strategies, growing brand awareness by 60% and website traffic by 150%, while refining customer acquisition costs by 40% and improving retention. Maximized ROI with a 25% uplift and a 50% increase in overall engagement. Reported directly to ownership and delivered weekly board briefs on key marketing strategies, performance metrics, and business growth initiatives. Led cross-functional initiatives to ensure seamless collaboration, channel alignment, and stakeholder communication.
Marketing Manager at Peak Digital
January 1, 2021 - January 1, 2021
Developed and executed go-to-market strategies, drove product positioning, customer acquisition, and revenue growth. Managed website design and optimization to ensure a seamless user experience and improved conversion rates. Led a full marketing team, provided strategic guidance, and contributed to overall business growth. Implemented data-driven insights to optimize campaigns, track key performance metrics, and support growth initiatives.
Marketing Specialist at SkullKing Sports
January 1, 2018 - January 1, 2018
Led a team of SEO writers, developing and executing marketing campaigns to establish a dominant presence in the sports and gaming industry. Leveraged strategic positioning, audience targeting, and digital optimization to maximize engagement, brand visibility, and market influence. Collaborated with internal teams to align content creation with broader marketing strategies, including digital and social media campaigns. Built and executed startup marketing initiatives that drove growth.

Education

Bachelor of Science at Southern New Hampshire University
January 1, 2010 - December 31, 2014
Associate at Central Ohio Technical College
January 1, 2008 - December 31, 2010
Bachelor of Science at Southern New Hampshire University
January 1, 2000 - December 31, 2000
Associate in Business at Central Ohio Technical College
January 1, 2000 - December 31, 2000
Bachelor of Science in Marketing at Southern New Hampshire University
January 11, 2030 - November 14, 2025
Associate in Business Management Technologies at Central Ohio Technical College
January 11, 2030 - November 14, 2025

Qualifications

Notary Public, Ohio
January 11, 2030 - June 17, 2025
Google Analytics
January 11, 2030 - June 17, 2025
Google Ads
January 11, 2030 - June 17, 2025
Meta Blueprint
January 11, 2030 - June 17, 2025
Notary Public, Ohio
January 1, 2000 - December 31, 2000
Google Analytics
January 1, 2000 - December 31, 2000
Google Ads
January 1, 2000 - December 31, 2000
Meta Blueprint
January 1, 2000 - December 31, 2000

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Retail, Financial Services, Gaming