Hi! I'm Rich, a Digital Marketing Specialist with over two years of hands-on experience in crafting successful SEO strategies and paid acquisition campaigns. I love leveraging data-driven tactics to boost organic traffic and improve customer engagement. My expertise spans social media strategy, Google Ads, and content marketing, all backed by a technical foundation in HTML, CSS, and WordPress. I enjoy creating compelling online brand presences and collaborating on diverse marketing projects. I'm passionate about optimizing marketing performance using tools like Google Analytics and Meta advertising platforms, always aiming to help businesses grow and engage their audiences effectively.

Rich A Patel

Hi! I'm Rich, a Digital Marketing Specialist with over two years of hands-on experience in crafting successful SEO strategies and paid acquisition campaigns. I love leveraging data-driven tactics to boost organic traffic and improve customer engagement. My expertise spans social media strategy, Google Ads, and content marketing, all backed by a technical foundation in HTML, CSS, and WordPress. I enjoy creating compelling online brand presences and collaborating on diverse marketing projects. I'm passionate about optimizing marketing performance using tools like Google Analytics and Meta advertising platforms, always aiming to help businesses grow and engage their audiences effectively.

Available to hire

Hi! I’m Rich, a Digital Marketing Specialist with over two years of hands-on experience in crafting successful SEO strategies and paid acquisition campaigns. I love leveraging data-driven tactics to boost organic traffic and improve customer engagement. My expertise spans social media strategy, Google Ads, and content marketing, all backed by a technical foundation in HTML, CSS, and WordPress.

I enjoy creating compelling online brand presences and collaborating on diverse marketing projects. I’m passionate about optimizing marketing performance using tools like Google Analytics and Meta advertising platforms, always aiming to help businesses grow and engage their audiences effectively.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner

Work Experience

Marketing Specialist at Blulight cannabis
February 1, 2025 - February 28, 2025
Maintained WordPress website ensuring updates and functionality. Created digital advertisements and promotional content for online and in-store campaigns. Managed social media accounts, designed posts, and engaged with customers. Developed promotional strategies and store offers to increase sales.
Marketing Specialist at Blulight cannabis
February 1, 2025 - February 28, 2025
Website maintenance on WordPress, ensuring everything was updated and functional. Created digital advertisements and promotional content for both online and in-store campaigns. Managed social media accounts, designing posts and engaging with customers. Developed store offers and promotional strategies to boost sales.
Digital Marketing Specialist at Octane Info Tech
March 1, 2022 - August 31, 2024
Led technical SEO and implemented on-page/off-page strategies, achieving a 24% increase in organic traffic. Managed Google Ads campaigns to optimize lead generation and conversions. Developed and executed social media strategies to enhance online engagement and brand presence. Utilized tools like Google Analytics, Google Ads Manager, SEMrush, Ahrefs, and Google Search Console for tracking performance and optimizing campaigns. Collaborated on blog content and email marketing campaigns to support SEO and customer retention.
Digital Marketing Specialist at Octane Info Tech
March 1, 2022 - August 31, 2024
Led technical SEO and implemented on-page/off-page strategies, resulting in a 24% increase in organic traffic. Managed Google Ads campaigns and optimized paid acquisition for lead generation and conversions. Created and executed social media strategies to boost online engagement and brand presence. Used tools like Google Analytics, Google Ads Manager, SEMrush, Ahrefs, and Google Search Console for performance tracking and campaign optimization. Collaborated on blog content and email marketing campaigns to support SEO and customer retention.

Education

Bachelor of Engineering at Gujarat Technological University - Surat
January 1, 2012 - December 31, 2016
Bachelor of Engineering at Gujarat Technological University - Surat
January 1, 2012 - December 31, 2016

Qualifications

Google Digital Marketing and Ecommerce Certificate
January 1, 2021 - December 31, 2021
Google Develop Customer Loyalty online Certificate
January 1, 2021 - December 31, 2021
Google Marketing and Analytics and Measurement Certificate
January 1, 2021 - December 31, 2021
Google Build, Launch & Manage E-commerce store Certificate
January 1, 2021 - December 31, 2021
Google Ads Certificate
January 1, 2021 - December 31, 2021
Meta Fundamentals of Social Media Advertising Certificate
January 1, 2021 - December 31, 2021
Meta Intro to Social Media Marketing Certificate
January 1, 2021 - December 31, 2021
Meta Advertising with Meta Certificate
January 1, 2021 - December 31, 2021
Meta Social Media Management
January 1, 2021 - December 31, 2021
Meta Measure & Optimize SM Marketing Campaign Certificate
January 1, 2021 - December 31, 2021
Google Digital Marketing and Ecommerce Certificate
January 1, 2020 - December 31, 2020
Google Develop Customer Loyalty online Certificate
January 1, 2020 - December 31, 2020
Google Marketing and Analytics and Measurement Certificate
January 1, 2020 - December 31, 2020
Google Build, Launch & Manage E-commerce store Certificate
January 1, 2020 - December 31, 2020
Google Ads Certificate
January 1, 2020 - December 31, 2020
Meta Fundamentals of Social Media Advertising Certificate
January 1, 2020 - December 31, 2020
Meta Intro to Social Media Marketing Certificate
January 1, 2020 - December 31, 2020
Meta Advertising with Meta Certificate
January 1, 2020 - December 31, 2020
Meta Social Media Management
January 1, 2020 - December 31, 2020
Meta Measure & Optimize SM Marketing Campaign Certificate
January 1, 2020 - December 31, 2020

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Computers & Electronics