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Hi, I'm Alejandra, a passionate UX and UI designer with a strong background in front-end development. I enjoy creating seamless and intuitive digital experiences, particularly in the financial services sector. Throughout my career, I've led multidisciplinary teams and projects, optimizing user experiences to increase engagement and promote inclusivity. I love combining user-centered design methodologies with strategic thinking to deliver impactful results. When I'm not designing or coding, I like to stay updated with the latest trends in technology and design systems to keep pushing the boundaries of what digital products can offer.…Hi, I'm Alejandra, a passionate UX and UI designer with a strong background in front-end development. I enjoy creating seamless and intuitive digital experiences, particularly in the financial services sector. Throughout my career, I've led multidisciplinary teams and projects, optimizing user experiences to increase engagement and promote inclusivity. I love combining user-centered design methodologies with strategic thinking to deliver impactful results. When I'm not designing or coding, I like to stay updated with the latest trends in technology and design systems to keep pushing the boundaries of what digital products can offer.

Irma Alejandra de los Santos Berlanga

UX Designer, UI Designer, Front-End Developer, +2

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Hi, I'm Alejandra, a passionate UX and UI designer with a strong background in front-end development. I enjoy creating seamless and intuitive digital experiences, particularly in the financial services sector. Throughout my career, I've led multidisciplinary teams and projects, optimizing user experiences to increase engagement and promote inclusivity. I love combining user-centered design methodologies with strategic thinking to deliver impactful results. When I'm not designing or coding, I like to stay updated with the latest trends in technology and design systems to keep pushing the boundaries of what digital products can offer.…Hi, I'm Alejandra, a passionate UX and UI designer with a strong background in front-end development. I enjoy creating seamless and intuitive digital experiences, particularly in the financial services sector. Throughout my career, I've led multidisciplinary teams and projects, optimizing user experiences to increase engagement and promote inclusivity. I love combining user-centered design methodologies with strategic thinking to deliver impactful results. When I'm not designing or coding, I like to stay updated with the latest trends in technology and design systems to keep pushing the boundaries of what digital products can offer.

Available to hire

Hi, I’m Alejandra, a passionate UX and UI designer with a strong background in front-end development. I enjoy creating seamless and intuitive digital experiences, particularly in the financial services sector. Throughout my career, I’ve led multidisciplinary teams and projects, optimizing user experiences to increase engagement and promote inclusivity.

I love combining user-centered design methodologies with strategic thinking to deliver impactful results. When I’m not designing or coding, I like to stay updated with the latest trends in technology and design systems to keep pushing the boundaries of what digital products can offer.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

UX Head at CÍRCULO DE CRÉDITO

September 1, 2022 - October 1, 2024

Redesigned the official Círculo de Crédito website, achieving a 20% increase in the acquisition of credit histories and scores. Optimized the online purchasing experience by facilitating access to key products and services and integrating different payment methods. Led strategies based on user segmentation and personalized storytelling to promote financial inclusion and education in Mexico. Standardized style guides, visual components, and interaction patterns to facilitate collaboration between design and frontend development teams. Achieved cost and implementation efficiencies with minimal supervision by unifying the user experience across all digital products.

Sr. UX/UI Designer - Sr. Front end Developer at CÍRCULO DE CRÉDITO

July 1, 2018 - September 1, 2022

Led a multidisciplinary team of UX designers and Front-end developers to create digital solutions in B2B and B2C environments. Reduced design and development timeline of MVP digital products to 3 months. Implemented User-Centered Design methodologies such as interviews, surveys, data analysis, and usability testing to deeply understand users' needs and behaviors. Developed pixel-perfect responsive layouts ensuring cross-browser compatibility and consistent experience across devices. Collaborated under the Agile SAFe framework to align product development with business objectives.

Sr. Front end Developer at FORWARD COMPANY

November 1, 2017 - July 1, 2018

Collaborated with a multidisciplinary development team to build an accessible and scalable Learning Management System (LMS), driving a 200% increase in sales. Replaced dependencies and external libraries with modern web technologies for better control of system architecture. Continuously improved the system for integration and adaptation with other platforms. The LMS system is currently active and available for demos.

UX/UI Designer - Front end Developer at LEGALARIO

January 1, 2017 - November 1, 2017

Designed the user experience for a web application focused on the creation, display, and electronic signature of digital legal documents. Led technological update efforts improving accessibility, usability, and security in legal user workflows. Optimized the exchange of critical documents, enhancing user collaboration while ensuring a seamless and secure experience. The developed user workflow remains operational to date.

UX/UI Designer - Front end Developer at Grupo Aldesa

January 1, 2015 - January 1, 2017

Collaborated on transforming ITS executable software into a web application with offline functionality. Integrated modern technologies such as OpenStreetMap and AngularJS to ensure a smooth transition without loss of functionality. Developed UX personas for better understanding of user needs. The project won a public tender, highlighting the quality and feasibility of the solution.