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I’ve spent over 10 years creating bold branding, striking motion design, and online content that captivates audiences. I love leading creative teams as well as freelancing independently, collaborating with clients across fashion, education, tech, and culture. My work is a combination of moving image, art direction, and storytelling. I’m also passionate about researching digital culture and well-being, especially how technology impacts our lives. This ongoing research informs and enhances the creative projects I undertake.…I’ve spent over 10 years creating bold branding, striking motion design, and online content that captivates audiences. I love leading creative teams as well as freelancing independently, collaborating with clients across fashion, education, tech, and culture. My work is a combination of moving image, art direction, and storytelling. I’m also passionate about researching digital culture and well-being, especially how technology impacts our lives. This ongoing research informs and enhances the creative projects I undertake.

Ieva Valule

Freelance Digital Illustrator, Art Director, Motion Graphic Designer, +2

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I’ve spent over 10 years creating bold branding, striking motion design, and online content that captivates audiences. I love leading creative teams as well as freelancing independently, collaborating with clients across fashion, education, tech, and culture. My work is a combination of moving image, art direction, and storytelling. I’m also passionate about researching digital culture and well-being, especially how technology impacts our lives. This ongoing research informs and enhances the creative projects I undertake.…I’ve spent over 10 years creating bold branding, striking motion design, and online content that captivates audiences. I love leading creative teams as well as freelancing independently, collaborating with clients across fashion, education, tech, and culture. My work is a combination of moving image, art direction, and storytelling. I’m also passionate about researching digital culture and well-being, especially how technology impacts our lives. This ongoing research informs and enhances the creative projects I undertake.

Available to hire

I’ve spent over 10 years creating bold branding, striking motion design, and online content that captivates audiences. I love leading creative teams as well as freelancing independently, collaborating with clients across fashion, education, tech, and culture. My work is a combination of moving image, art direction, and storytelling.

I’m also passionate about researching digital culture and well-being, especially how technology impacts our lives. This ongoing research informs and enhances the creative projects I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Latvian

Fluent

English

Fluent

Dutch

Intermediate

German

Beginner

Work Experience

Senior Design Lead at We Are Era DE

January 1, 2018 - December 31, 2022

Led a team of over 10 animators, designers and art directors, combining creative work with mentorship and team development. Oversaw 3 mergers and 2 rebrands, scaling visual identity across 7 international markets. Created branded short-video campaigns for major brands driving viral traction on social channels. Led Puma campaign with 700,000 views in a single day. Directed Kicker’s TikTok reboot with multiple videos surpassing 500,000 views. Built scalable brand consistency systems used by 250+ employees across all regions.

Freelance Art Director Digital Culture & Motion at Freelancer US, NL, DE, LV

January 1, 2017 - June 11, 2025

Led freelance projects across education, tech and culture sectors. Directed and delivered all video content for the Porsche Macan Electric launch including the AI-generated launch film and event aftermovie. Designed stage and visuals for Riga Fashion Week praised by industry professionals. Created a film for Samsung’s Neo QLED launch campaign which won Gold at the Heavent Awards in Cannes. Produced a research film on ADHD nominated for the 2025 Kazerne Design Award and screening internationally. Designed visual identity and learning ecosystem for The Bina Online School aiding $5M fundraising efforts.

Designer and Strategist at Walvis & Mosmans NL

January 1, 2016 - December 31, 2018

Gained foundation in brand strategy helping companies grow by connecting brand essence to customer needs. Worked on strategy and design for major cultural institutions in The Hague. Created brand and communication designs based on audits, market analysis, and trend research.

Graphic Designer at Buro Derk Dumbar NL

January 1, 2013 - December 31, 2016

Developed visual concepts, designs, and handled client communication with focus on branding and interaction design. Gained experience in web design including UX/UI fundamentals and translating visual identity into digital environments. Designed a postage stamp for PostNL. Contributed to long-running project designing/testing medical pictograms for national public health initiative on safe medication use.