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Hi! I'm Connor, a digital marketer and copywriter with over two years of experience crafting engaging and high-converting content across email, SMS, blogs, ads, and social media. I love blending brand voices with strategic marketing techniques to boost engagement and help brands grow their revenue. I've had the pleasure of working with diverse brands, from luxury apparel to pet products, helping increase email revenues, reduce unsubscribe rates, and improve open rates. I'm passionate about creating content that truly connects with audiences and drives measurable results.…Hi! I'm Connor, a digital marketer and copywriter with over two years of experience crafting engaging and high-converting content across email, SMS, blogs, ads, and social media. I love blending brand voices with strategic marketing techniques to boost engagement and help brands grow their revenue. I've had the pleasure of working with diverse brands, from luxury apparel to pet products, helping increase email revenues, reduce unsubscribe rates, and improve open rates. I'm passionate about creating content that truly connects with audiences and drives measurable results.

Connor Lathrop

Copywriter, Digital Marketer, Marketing Strategist, +2

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Hi! I'm Connor, a digital marketer and copywriter with over two years of experience crafting engaging and high-converting content across email, SMS, blogs, ads, and social media. I love blending brand voices with strategic marketing techniques to boost engagement and help brands grow their revenue. I've had the pleasure of working with diverse brands, from luxury apparel to pet products, helping increase email revenues, reduce unsubscribe rates, and improve open rates. I'm passionate about creating content that truly connects with audiences and drives measurable results.…Hi! I'm Connor, a digital marketer and copywriter with over two years of experience crafting engaging and high-converting content across email, SMS, blogs, ads, and social media. I love blending brand voices with strategic marketing techniques to boost engagement and help brands grow their revenue. I've had the pleasure of working with diverse brands, from luxury apparel to pet products, helping increase email revenues, reduce unsubscribe rates, and improve open rates. I'm passionate about creating content that truly connects with audiences and drives measurable results.

Available to hire

Hi! I’m Connor, a digital marketer and copywriter with over two years of experience crafting engaging and high-converting content across email, SMS, blogs, ads, and social media. I love blending brand voices with strategic marketing techniques to boost engagement and help brands grow their revenue.

I’ve had the pleasure of working with diverse brands, from luxury apparel to pet products, helping increase email revenues, reduce unsubscribe rates, and improve open rates. I’m passionate about creating content that truly connects with audiences and drives measurable results.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Copywriter at Atelier Commerce

October 1, 2024 - June 15, 2024

Implemented strong brand copy for a luxury alpaca apparel and home brand that helped increase email revenue by 91%. Revamped the email strategy for a conversation cards brand that decreased the unsubscribe rate by 37% and increased revenue by 36%. Developed direct response copy for a dog treat company, raising open rates by 25% and revenue by 69%.

Sales Manager at FlexPro Meals

October 1, 2023 - October 31, 2025

Rewrote existing email and SMS flows with strong copy techniques that increased conversions by 15% and revenue by 18%. Introduced a missing welcome email sequence with compelling brand copy that helped increase new revenue by 22%.

Lead Copywriter/Campaign Coordinator at Atelier Commerce

October 1, 2024 - Present

Implemented strong brand copy for a luxury alpaca apparel and home brand that helped increase email revenue by 91%. Revamped the email strategy for a conversation cards brand that helped decrease the unsubscribe rate by 37% and increased revenue by 36%. Implemented strong direct response copy for a dog treat company that helped increase open rate by 25% and revenue by 69%.

Sales Manager at FlexPro Meals

October 31, 2025 - July 31, 2025

Rewrote existing email and SMS flows with strong copy techniques that helped increase conversions by 15% and revenue by 18%. Introduced a missing welcome email sequence with strong brand copy that helped increase new revenue by 22%.