Available to hire
Hi, I’m Karen Coral, a Brand & UX/UI Design Lead and Digital Marketing Strategist with over 12 years of experience. I specialize in creating standout digital experiences and marketing strategies that drive business growth. I’ve worked with global brands like Vogue and Condé Nast and enjoy leading cross-functional campaigns that blend creativity with data-driven insights.
I love designing personalized strategies that help brands grow and thrive in competitive markets. My passion lies in visual storytelling, eCommerce, and building cohesive brand identities that truly connect with users.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Senior Designer at Condé Nast México & LATAM
January 1, 2022 - April 27, 2024Led subscription-driven campaigns for Vogue, GQ, AD, Wired, and Glamour. Created branded visuals and UX experiences for major events like Wired Summit and Espacio Vogue. Designed POS and digital campaigns for Vogue Collection eCommerce, contributing to an increased subscriber base through optimized design and strategy.
Co-Founder & UX/UI Designer at KCS Agency
January 1, 2019 - April 27, 2024Led UX, web, and branding solutions for SMBs across Mexico and the U.S. Developed personalized design strategies supporting business objectives and brand growth. Delivered end-to-end digital campaigns integrating SEO, content, and UI systems.
Product Designer (Contract) at Reddoor by MortgageHub Inc
January 1, 2018 - December 31, 2019Designed mobile-first user flows, prototypes, and interfaces based on user research. Mapped user interactions and pain points, improving usability across digital touchpoints. Led UX improvements on Shopify to boost conversion rates and average order value.
Brand & Product Marketing Manager at Thrive Natural Care
January 1, 2016 - December 31, 2018Directed marketing strategy, brand identity, and campaign execution. Delivered a 6-week campaign generating over 6,000 new leads and 565K+ impressions. Achieved +50% business growth and 29% conversion rate on Amazon listings.
Creative & Digital Design Marketing Internships at Ninja Branding + Tecnológico de Monterrey Nomad Pass, Collabriv, Startup Basecamp
January 1, 2013 - December 31, 2016Created visual and recruitment campaigns exceeding enrollment goals. Designed branding, web assets, and content strategies for studios and startups. Managed content marketing, SEO, and social media for B2B and startup clients. Supported product launches and event promotions with creative assets.
Education
MSc at Hult International Business School
January 1, 2016 - December 31, 2016BA at Swinburne University, Australia
January 1, 2011 - December 31, 2011BA at Tecnológico de Monterrey
January 1, 2008 - December 31, 2008Qualifications
UX Design – General Assembly
January 11, 2030 - June 18, 2025Data Analytics – Cert. No. 11548514
January 11, 2030 - June 18, 2025Web Development – Cert. No. 11223300
January 11, 2030 - June 18, 2025Software Product Management (SPM®) – Cert. No. 11215941
January 11, 2030 - June 18, 2025Diploma in AI for Marketing & Communication – Univ. Anáhuac
January 1, 2024 - December 31, 2024Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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