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I’m a marketing consultant and talent/booker with strong creative instincts and a desire for excellence. I have experience freelancing across marketing strategy and execution, and in-house roles focused on brand awareness, SEO, email marketing/CRM optimization, and sales-driven growth. I also manage fashion and beauty talent end-to-end: scouting, sourcing, booking, contract negotiation, scheduling, and day-to-day career support. I enjoy coordinating productions, aligning talent with brand values, and delivering smooth, high-quality campaigns.…I’m a marketing consultant and talent/booker with strong creative instincts and a desire for excellence. I have experience freelancing across marketing strategy and execution, and in-house roles focused on brand awareness, SEO, email marketing/CRM optimization, and sales-driven growth. I also manage fashion and beauty talent end-to-end: scouting, sourcing, booking, contract negotiation, scheduling, and day-to-day career support. I enjoy coordinating productions, aligning talent with brand values, and delivering smooth, high-quality campaigns.

Sylvain Bernharth

Copywriter, Social Media Manager, Stylist, +5

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I’m a marketing consultant and talent/booker with strong creative instincts and a desire for excellence. I have experience freelancing across marketing strategy and execution, and in-house roles focused on brand awareness, SEO, email marketing/CRM optimization, and sales-driven growth. I also manage fashion and beauty talent end-to-end: scouting, sourcing, booking, contract negotiation, scheduling, and day-to-day career support. I enjoy coordinating productions, aligning talent with brand values, and delivering smooth, high-quality campaigns.…I’m a marketing consultant and talent/booker with strong creative instincts and a desire for excellence. I have experience freelancing across marketing strategy and execution, and in-house roles focused on brand awareness, SEO, email marketing/CRM optimization, and sales-driven growth. I also manage fashion and beauty talent end-to-end: scouting, sourcing, booking, contract negotiation, scheduling, and day-to-day career support. I enjoy coordinating productions, aligning talent with brand values, and delivering smooth, high-quality campaigns.

Available to hire

I’m a marketing consultant and talent/booker with strong creative instincts and a desire for excellence. I have experience freelancing across marketing strategy and execution, and in-house roles focused on brand awareness, SEO, email marketing/CRM optimization, and sales-driven growth.

I also manage fashion and beauty talent end-to-end: scouting, sourcing, booking, contract negotiation, scheduling, and day-to-day career support. I enjoy coordinating productions, aligning talent with brand values, and delivering smooth, high-quality campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Fluent

Work Experience

Influencer, Model & Talent Manager / Booker (Freelance) at Sylvain Bernharth Consulting

September 1, 2024 - Present

Marketing Consultant at Sylvain Bernharth Consulting

September 1, 2024 - Present

Freelance marketing consultant working on strategy and performance-oriented execution. Responsibilities include increasing brand awareness and sales, improving average basket value, driving website traffic through SEO, implementing and monitoring sales strategies, and optimizing email marketing & CRM processes. Creative, personalized approach with a focus on excellence and measurable outcomes.

Influencer, Model & Talent Marketing Manager at L’Oréal Group

January 1, 2024 - September 1, 2024

Developed brand awareness initiatives (+20% of sales) and increased average basket value (+25%). Improved website traffic through SEO and implemented/monitored key sales strategies. Managed email marketing and CRM optimizations to support commercial objectives.

Assistant Communication Project Manager at L’OREAL GROUPE LUXURY FRAGRANCES

January 1, 2024 - June 30, 2024

Coordinated talent including glam team, stylists, photographers, and content creators. Created, produced, and sent internal press and influencer kits. Developed guidelines for new product launches and key products across different markets. Managed product orders for US and Asia markets. Wrote and translated PR and product texts between French and English.

Freelance Creative Copywriter and Social Media Manager at Self-employed

September 1, 2023 - June 20, 2024

Created persuasive and informative written content for digital social media advertising campaigns. Edited and proofread content to ensure buy-in and consistency with target audience and brand image. Implemented strategies and created content for various platforms. Wrote persuasive organic content and ad copy for Meta.

Sales Representative and CRM at ORLEBAR BROWN, CARLTON CANNES

January 1, 2023 - January 1, 2024

Developed brand awareness resulting in a +20% increase in sales. Increased average basket size by 25%. Implemented effective sales techniques respected brand values and internal procedures.

Talent & Booker Manager at About MeWork

September 1, 2022 - January 1, 2023

Talent and booker manager with experience in casting, talent sourcing, booking, and talent relationship management for fashion and beauty projects. Built and maintained rosters of models/creators/lifestyle profiles, organized and coordinated castings, negotiated contracts/fees/terms of collaboration, managed schedules/availability/day-to-day support, and worked closely with creative teams, photographers, brands, and production agencies to ensure talent-brand alignment. Led end-to-end influencer and UGC talent collaborations.

Marketing and Social Media Assistant at MAISON MARGIELA

September 1, 2022 - January 1, 2023

Received, documented, and safely returned collections. Ran the press showroom and managed interior design. Coordinated requests for in-house shoots. Prepared and took part in shoots, fashion shows, and internal events. Managed public relations across all media channels.

Sales Consultant / VIP Customer Relationship Management at Louis Vuitton

May 1, 2022 - September 1, 2022

Ensured an excellent customer experience in line with brand standards, actively achieved/exceeded KPI performance targets, and catered to VIP clientele. Managed in-store visual merchandising rotations, processed collections (receiving, documenting, safe return), and ran the press show room. Coordinated requests for in-house shoots, supported PR relationship management across the US/France/Italy, and prepared/participated in shoots, fashion shows, and internal events. Supported celebrity styling and handled influencer & talent management in close collaboration with creative teams, photographers, brands, and production partners.

Sales Associate and CRM at LOUIS VUITTON

January 1, 2022 - September 1, 2022

Guaranteed an excellent customer experience aligned with the brand. Actively achieved and exceeded KPI performance targets. Catered to VIP clientele. Managed Visual Merchandising in-store rotations.

Influencer, Model & Talent Manager / Booker (Freelance) at Sylvain Bernharth Consulting

January 1, 2020 - September 1, 2023

Freelance influencer/model/talent management and booking activities supporting fashion and beauty projects. Includes scouting and managing talent rosters, coordinating castings, negotiating collaboration terms, scheduling and availability management, and ensuring smooth alignment with brand creative requirements.