Hi, I'm Elvira Narváez, a digital creative with a strategic approach and a keen eye for aesthetics. I specialize in designing visual content for digital platforms, proficient in Adobe Creative Suite and Figma. I'm passionate about innovation and collaborating with teams to continuously evolve projects. I bring extensive experience in digital marketing, web design, and creating impactful campaigns that connect with audiences and boost brand visibility. I love merging creativity with strategy to deliver compelling visual experiences.

Elvira Narváez

Hi, I'm Elvira Narváez, a digital creative with a strategic approach and a keen eye for aesthetics. I specialize in designing visual content for digital platforms, proficient in Adobe Creative Suite and Figma. I'm passionate about innovation and collaborating with teams to continuously evolve projects. I bring extensive experience in digital marketing, web design, and creating impactful campaigns that connect with audiences and boost brand visibility. I love merging creativity with strategy to deliver compelling visual experiences.

Available to hire

Hi, I’m Elvira Narváez, a digital creative with a strategic approach and a keen eye for aesthetics. I specialize in designing visual content for digital platforms, proficient in Adobe Creative Suite and Figma. I’m passionate about innovation and collaborating with teams to continuously evolve projects.

I bring extensive experience in digital marketing, web design, and creating impactful campaigns that connect with audiences and boost brand visibility. I love merging creativity with strategy to deliver compelling visual experiences.

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Language

English
Advanced

Work Experience

Directora de Arte at McCann
February 15, 2024 - January 22, 2025
Conceptualized and developed visual pieces for digital campaigns and social media content, ensuring alignment with Chevrolet's corporate identity. Created innovative visual concepts for digital campaigns aligned with brand strategy. Designed and planned social media content calendars focused on effective communication and engagement. Supervised the consistent application of Chevrolet's visual identity in digital environments, ensuring graphic and brand coherence. Designed landing pages for launches and special events, prioritizing user experience (UX) and conversion optimization.
Diseñadora Web Sr. at Publicis Media
January 25, 2016 - July 1, 2023
Led the design and development of strategic visual concepts to strengthen digital brand positioning. Executed digital visual campaigns aligned with marketing goals and key audiences. Designed social media content calendars ensuring visual coherence and brand fidelity. Supervised the correct implementation of corporate visual identity in digital graphic materials. Developed promotional digital art to increase product visibility and encourage online purchases. Designed newsletters with a strategic visual focus to improve communication with clients and stakeholders. Created monthly research bulletins ensuring visual clarity and legibility of technical information. Produced data infographics for Walmart operators to facilitate key insight interpretation.
Diseñadora Web Jr. at Interalia.net
September 17, 2007 - January 21, 2016
Led the design and development of 47 websites for Coca-Cola Latam covering brands like Coca-Cola Tradicional, Coca-Cola Light, Fanta, Sprite, Powerade, Jugos del Valle, and Ciel. Designed personalized digital experiences aligned with target audience needs. Created visual arts and concepts to increase interaction and visits to brand websites. Promoted the online presence and optimized campaign performance through strategic visual design. Created innovative and attractive images for digital projects and social media campaigns. Strengthened visual connection with audiences by highlighting brand identities creatively and effectively.
Directora de Arte at McCann
February 15, 2024 - January 22, 2025
Conceptualized and developed visual pieces for digital campaigns and social media content, ensuring alignment with Chevrolet's corporate identity. Created innovative visual concepts for digital campaigns matching brand strategies. Designed and planned social media content grids focusing on effective communication and engagement. Supervised proper application of Chevrolet's visual identity in digital environments to maintain brand consistency. Developed landing pages for product launches and special events, prioritizing user experience and conversion optimization.
Diseñadora Web Sr. at PUBLICIS MEDIA
January 25, 2016 - July 31, 2023
Led design and development of strategic visual concepts to strengthen brand positioning digitally. Created and executed digital visual campaigns aligned with marketing objectives and target audiences. Designed social media content calendars, ensuring visual coherence and brand identity fidelity. Supervised implementation of corporate visual identity in digital graphic materials. Developed digital promotional arts to increase product visibility and stimulate online purchases. Designed newsletters with visual strategy to enhance communication with clients and stakeholders. Layout of monthly research newsletters ensuring visual clarity and information readability. Created data infographics for Walmart operators to facilitate insights interpretation.
Diseñadora Web Jr. at INTERALIA.NET
September 17, 2007 - January 21, 2016
Led design and development of 47 websites for Coca-Cola Latam including brands like Coca-Cola Traditional, Coca-Cola Light, Fanta, Sprite, Powerade, Jugos del Valle and Ciel. Designed personalized digital experiences aligned to target audience needs. Created visual arts and concepts for digital campaigns aimed at increasing site visits and user interaction. Boosted online presence and optimized campaign performance through strategic visual design. Responsible for creating innovative and attractive images for digital projects and social media campaigns. Fostered visual connectivity with audiences highlighting brand identity creatively and effectively.

Education

Bachelor's Degree at Universidad de Ecatepec
January 1, 2001 - December 31, 2005
Specialization at Universidad de Ecatepec
January 1, 2007 - December 31, 2007
Bachelor's degree at Universidad de Ecatepec
January 1, 2001 - December 31, 2005
Specialization at Universidad de Ecatepec
January 1, 2007 - December 31, 2007

Qualifications

Asociado de marketing digital
January 1, 2025 - January 31, 2025
Google Adwords 2023
January 1, 2023 - December 31, 2023
Fundamentos de Adwords
January 1, 2023 - December 31, 2023
Certificación en distintas redes sociales
January 1, 2017 - December 31, 2017
Curso-Taller: Photoshop Publicitario
January 1, 2014 - December 31, 2014
Asociado de marketing digital
January 1, 2025 - January 31, 2025
Google Adwords 2023
January 1, 2023 - December 31, 2023
Fundamentos de Adwords
January 1, 2023 - December 31, 2023
Certificación en distintas redes sociales IMS Internet Media Services Latam
January 1, 2017 - December 31, 2017

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Software & Internet, Professional Services