Hi, I'm Dimple Maru, a result-oriented Content Analyst with over three years of experience in evaluating SEO performance and driving strategic improvements across digital platforms. I specialize in leveraging data analytics to inform content decisions, optimize user engagement, and support business objectives. I enjoy delivering actionable insights that align with organizational goals and fuel impactful content strategies. Throughout my career, I've worked on managing digital marketing campaigns, supporting advertisers on platforms like Google and Facebook, and collaborating with cross-functional teams to create strategic and high-quality content. I'm passionate about using AI tools and data analytics to continually enhance campaign performance and deliver measurable results.

Dimple Maru

Hi, I'm Dimple Maru, a result-oriented Content Analyst with over three years of experience in evaluating SEO performance and driving strategic improvements across digital platforms. I specialize in leveraging data analytics to inform content decisions, optimize user engagement, and support business objectives. I enjoy delivering actionable insights that align with organizational goals and fuel impactful content strategies. Throughout my career, I've worked on managing digital marketing campaigns, supporting advertisers on platforms like Google and Facebook, and collaborating with cross-functional teams to create strategic and high-quality content. I'm passionate about using AI tools and data analytics to continually enhance campaign performance and deliver measurable results.

Available to hire

Hi, I’m Dimple Maru, a result-oriented Content Analyst with over three years of experience in evaluating SEO performance and driving strategic improvements across digital platforms. I specialize in leveraging data analytics to inform content decisions, optimize user engagement, and support business objectives. I enjoy delivering actionable insights that align with organizational goals and fuel impactful content strategies.

Throughout my career, I’ve worked on managing digital marketing campaigns, supporting advertisers on platforms like Google and Facebook, and collaborating with cross-functional teams to create strategic and high-quality content. I’m passionate about using AI tools and data analytics to continually enhance campaign performance and deliver measurable results.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Sales Customer Service Assistance at Chemist Warehouse, Dublin, Ireland
April 1, 2023 - June 9, 2024
Responded to customer inquiries and product information requests via email and phone, ensuring prompt and professional service delivery. Monitored and documented client interactions, ensuring queries and requests were handled within turnaround times. Implemented successful sales strategies tailored to customer needs and buying behavior. Assisted the marketing team in executing campaigns, preparing emailers, and gathering feedback on products. Analyzed feedback to support product enhancements and collaborated with sales and marketing teams.
Content Analyst at Reachlocal Private Ltd, Mumbai, India
July 1, 2021 - September 30, 2022
Managed end-to-end digital marketing campaigns across multiple platforms, overseeing strategy planning, execution, and performance optimization. Managed relationships with digital marketing companies supporting advertisers on platforms such as Pinterest, Google, and Facebook to enhance campaign performance and ROI. Collaborated with internal teams and external stakeholders to develop high-quality content. Developed and presented detailed project reports to stakeholders, highlighting key insights and outcomes. Used AI tools like Helix and Outreach Smart Email Assist to optimize content. Developed strategic content including email flows, pitch materials, and newsletters. Managed content workflows with Asana, maintaining regional adherence and timely delivery. Implemented and maintained content in Pardot, Outreach, Google Drive, and Highspot to streamline campaign execution. Conducted A/B testing to identify high-performing messaging and formats. Organized meetings to review new requests
SEO and Content Digital Marketing Analyst at Ebrandz Private Ltd, Mumbai, India
April 1, 2019 - July 1, 2021
Handled content lifecycle and worked with groups to implement unified multi-channel campaigns. Created and managed a high performing content calendar aligned with business goals, delivering marketing initiatives and seasonal campaigns on time. Streamlined content workflows by integrating AI tools, improving content delivery speed and efficiency. Reviewed and updated outdated content for relevance across campaigns and regions. Designed and produced creative assets to strengthen brand identity, enhance UX, and maintain visual consistency across web, blog, email, and social platforms. Provided in-depth reports on content KPIs based on SEO tools, social media metrics, and ad reports to refine tactics. Conducted weekly, monthly, and quarterly reviews to evaluate content effectiveness and align strategy.
Sales Customer Service Assistance at Chemist Warehouse, Dublin, Ireland
April 1, 2023 - Present
Responded to customer inquiries and product information requests via email and phone, ensuring prompt and professional service delivery. Monitored and documented client interactions, ensuring queries, requests, within turnaround times. Implemented successful sales strategies tailored to customer needs and buying behavior. Assisted the marketing team in executing campaigns, preparing emailers, and gathering feedback on products. Analyzed feedback to support product enhancements and collaborated with sales and marketing teams.
Content Analyst at Reachlocal Private Ltd, Mumbai, India
September 30, 2022 - July 17, 2025
Managed end-to-end digital marketing campaigns across multiple platforms, overseeing strategy planning, execution, and performance optimization. Managed relationships with multiple digital marketing companies, supporting advertisers on platforms such as Pinterest, Google, and Facebook to enhance campaign performance and ROI. Collaborated with internal teams and external stakeholders to develop high-quality content. Developed and presented detailed project reports to stakeholders, highlighting key insights and outcomes of the content. Used AI tools like Helix and Outreach Smart Email Assist to evaluate and optimize content across campaigns for clarity, tone, and performance. Developed strategic content for campaigns and sales enablement, producing email flows, pitch materials, and newsletters aligned with brand tone and customer needs. Managed end-to-end content workflows with Asana, providing regional adherence to request processes and timely content delivery. Implemented and maintaine
SEO and Content Digital Marketing Analyst at Ebrandz Private Ltd, Mumbai, India
July 31, 2021 - July 17, 2025
Handled content lifecycle and worked with groups to successfully implement unified multi-channel campaigns. Created and managed a high performing content calendar aligned with business goals, with timely delivery of marketing initiatives and seasonal campaigns. Streamlined content workflows by integrating AI tools, improving overall content delivery speed and efficiency. Reviewed and updated outdated content to maintain relevance across campaigns and regions. Designed and produced creative assets to strengthen brand identity, enhance UX, and maintain visual consistency across web, blog, email and social platforms. Provided in-depth reports on content KPIs, by analysing from SEO tools, social media metrics and ad reports to refine content and design tactics. Conducted weekly, monthly, and quarterly reviews to evaluate content effectiveness and align strategy.

Education

Master's at Mumbai University, India
January 1, 2018 - December 31, 2020
Bachelor's at Mumbai University, India
January 1, 2015 - December 31, 2018
MSc. Digital Marketing & Analytics at Dublin Business School, Dublin, Ireland
January 1, 2023 - December 31, 2024
Master’s in Business Management at Mumbai University, India
January 1, 2018 - December 31, 2020
Bachelor’s in Commerce at Mumbai University, India
January 1, 2015 - December 31, 2018

Qualifications

Google Analytics and Ads Search Certification
January 1, 2023 - December 31, 2023
SEO Certification
January 1, 2023 - December 31, 2023
Content Creation
January 1, 2023 - December 31, 2023

Industry Experience

Media & Entertainment, Retail, Professional Services, Non-Profit Organization