Director of Growth at Strike Graph

Spearheaded transformative growth initiatives, including redefining the Ideal Customer Profile (ICP) for targeted marketing, content strategy, and brand messaging. This directly contributed to the company's highest revenue quarter within two months of tenure. Managed strategic ownership, project execution, and digital growth channels such as social media, events, public relations, and paid acquisition strategies. Delivered a significant increase in lead generation, doubling overall leads and resulting in substantial revenue growth through data-driven strategies and lead nurturing.

Director of Growth at Strike Graph

Spearhead transformative growth initiatives, including the pivotal redefinition of the company's Ideal Customer Profile (ICP) for precision marketing, content strategy, and brand messaging, directly contributing to the company's highest revenue quarter within two months of tenure. Drive comprehensive strategic ownership, project management, and flawless execution across all digital growth channels, encompassing social media, events, public relations, and optimizing paid acquisition strategy, ensuring seamless alignment with overall business objectives. Deliver a demonstrable and significant increase in lead generation, successfully doubling overall leads across all owned channels within my first year, resulting in substantial revenue growth through data-driven results and effective lead nurture & engagement strategies.

Vice President of Growth at Hoodie Analytics

Increased West Coast sales pipeline by 100% within the first three months through targeted prospecting strategies. Hired and trained two Account Executives, retaining one. Co-authored and implemented the sales playbook which led to an 800% increase in sales targets in the first year. Led ideation and execution of communications strategies, managing content campaigns with 80k average organic views per month. Developed and managed event strategy, producing a 200-person invite-only event that generated over 20% of annual revenue. Authored sales operating agreements, referral agreements, and a diversity-and-inclusion program. Led recruiting efforts for high-priority positions and managed multiple partnerships.

Vice President of Growth at Hoodie Analytics

Increased West Coast sales pipeline by 100% within the first three months through targeted prospecting strategies. Hired and trained two Account Executives, one of which is still at Hoodie today. Co-authored and implemented the company's sales playbook, resulting in an 800% increase in sales targets in year one. Led the ideation and execution of the company’s communications strategies, including content campaigns generating over 80k organic views per month. Developed and managed the event strategy, producing an invite-only 200-person event generating over 20% of the company’s annual revenue in 2022. Authored the company's sales operating agreement, referral agreement, and diversity-and-inclusion program. Led recruiting efforts for high-priority positions and sourced, developed, and managed multiple partnerships.

CEO & Founder at Make Friends, Not Clients LLC

Founded and scaled two service-based companies specializing in B2B recruiting and digital marketing within the cannabis industry. Built a prominent cannabis industry network with millions of annual targeted views and grew a LinkedIn following of 24,000+. Forged numerous strategic partnerships across events, referrals, co-marketing, and technology integrations. Recognized with a "40 Under 40" award by Marijuana Venture in 2020 for contributions to the cannabis industry.

CEO & Founder at Make Friends, Not Clients LLC

Founded and scaled two successful service-based companies specializing in B2B recruiting and digital marketing within the cannabis industry. Drove significant brand visibility and engagement by curating and managing a prominent cannabis industry network, achieving millions of targeted views annually, while growing a LinkedIn following of 24,000+. Forged and cultivated numerous strategic partnerships across the cannabis sector, including events, referrals, co-marketing, and technology integrations. Awarded "40 Under 40" by Marijuana Venture in 2020 for exceptional contributions to the cannabis industry.

Lead Technical Recruiter at Virgin Hyperloop

Led end-to-end recruiting efforts for the System Engineering division. Sourced and qualified candidates for roles ranging from individual contributors to senior director levels. Utilized effective presentation, negotiation, and closing skills to secure top-tier candidates and handle complex compensation packages.