Available to hire
Since young, I have had a great passion for the food industry. My vision is to provide the latest trendy food that combines good product quality with healthy elements, using sustainable and natural ingredients for consumers. I am adaptable, analytical, and highly creative, always eager to contribute new ideas and work collaboratively.
I am eager to bring my skills, knowledge, and passion to a company with a rich history and contribute to its continued success in the global market. I aspire to become a motivating leader who fosters innovation and collaboration, driving positive change and achieving strategic objectives.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Malay
Fluent
Korean
Beginner
Chinese
Intermediate
Work Experience
Marketing Director at Puratos Malaysia, Singapore & Brunei
November 1, 2012 - June 18, 2024Management of Strategic Business Approach including Marketing Intelligence, Product Development & Management, Pricing & Budget, Events & Communication and Total Customer Marketing (Category Management). Achievements include Best Marketing Intelligence Case and Best Product Innovations Case at the Global Marketing Awards, Puratos Belgium, and Best Leadership Award for Regional Business Development Team, Puratos Asia Pacific, Middle East & Africa.
Corporate Business Senior Manager at ClickAcademy Asia
April 1, 2012 - September 30, 2012Established plans and strategies to expand overall business development & sales growth focusing on digital marketing.
Marketing Manager at IACT College Sdn Bhd
March 1, 2007 - March 31, 2012Oversaw Marketing Department by managing Marketing & Communications activities, developing cross marketing promotions including Strategic Planning, PR & Branding activities, and Event Management. Achievements include 2nd prize Best Group Presentation at XIV ABC Media Workshop.
Franchise Executive at Breadstory Chain Bakery (Malaysia, Singapore & Middle East)
November 1, 2006 - February 28, 2007Assisted in business development of the overall franchising business (local & international). Tasks included proposal on new product ideation, location recommendation and outlet launch.
Freelance Junior Copywriter at Freelance
January 1, 1999 - December 31, 2000Prepared write-ups on annual reports, press advertisements, and newsletters.
Young Journalist at The Star Publication (M) Berhad
January 1, 1998 - December 31, 2000Submitted interesting articles and conducted featured interviews.
Marketing Director at Puratos Malaysia, Singapore & Brunei
November 1, 2012 - June 11, 2024Managed strategic business approach including marketing intelligence, product development and management, pricing and budget, events and communication, and total customer marketing (category management). Achievements include winning Best Marketing Intelligence Case and Best Product Innovations Case at the Global Marketing Awards in 2015, and Best Leadership Award in 2018 for the Regional Business Development Team.
Corporate Business Senior Manager at ClickAcademy Asia
April 1, 2012 - September 30, 2012Established plans and strategies to expand overall business development and sales growth with a focus on digital marketing.
Marketing Manager at IACT College Sdn Bhd
March 1, 2007 - March 31, 2012Managed the Marketing Department overseeing marketing and communications activities, developing cross-marketing promotions including strategic planning, PR and branding activities, and event management. Achieved 2nd prize for Best Group Presentation in the 2009 XIV ABC Media Workshop.
Franchise Executive at Breadstory Chain Bakery (Malaysia, Singapore & Middle East)
November 1, 2006 - February 28, 2007Assisted in the business development of franchising including proposal on new product ideation, location recommendations, and outlet launches.
Freelance Junior Copywriter
January 1, 1999 - December 31, 2000Prepared write-ups on annual reports, press advertisements, and newsletters.
Young Journalist at The Star Publication (M) Berhad
January 1, 1998 - December 31, 2000Submitted interesting articles and conducted featured interviews.
Marketing Director at Puratos Malaysia, Singapore & Brunei
November 1, 2012 - June 8, 2024Managed strategic business approaches including marketing intelligence, product development and management, pricing and budgets, events and communications, and total customer marketing (category management). Achievements include winning multiple Global Marketing Awards for marketing intelligence and product innovations, as well as a Best Leadership Award within the regional business development team.
Corporate Business Senior Manager at ClickAcademy Asia
April 1, 2012 - September 30, 2012Established plans and strategies to expand overall business development and sales growth, with a focus on digital marketing.
Marketing Manager at IACT College Sdn Bhd
March 1, 2007 - March 31, 2012Oversaw the Marketing Department by managing marketing and communications activities, developing cross-marketing promotions including strategic planning, PR and branding activities, and event management. Earned a 2nd prize in the XIV ABC Media Workshop for best group presentation.
Franchise Executive at Breadstory Chain Bakery (Malaysia, Singapore & Middle East)
November 1, 2006 - February 28, 2007Assisted in the business development of franchising, including product ideation, location recommendations, and outlet launches for both local and international markets.
Freelance Junior Copywriter at N/A
January 1, 1999 - December 31, 2000Prepared write-ups for annual reports, press advertisements, and newsletters.
Young Journalist at The Star Publication (M) Berhad
January 1, 1998 - December 31, 2000Submitted interesting articles and conducted featured interviews.
Marketing Director at Puratos Malaysia, Singapore & Brunei
November 1, 2012 - June 5, 2024Managed strategic business approach including marketing intelligence, product development and management, pricing and budgeting, event and communication, and total customer marketing (category management).
Corporate Business Senior Manager at ClickAcademy Asia
April 1, 2012 - September 30, 2012Planned and strategized overall business development and sales growth focused on digital marketing.
Marketing Manager at IACT College Sdn Bhd
March 1, 2007 - March 31, 2012Oversaw the marketing department by developing various marketing promotions such as strategic planning, publicity, branding activities, and event management.
Franchise Executive at Breadstory Chain Bakery (Malaysia, Singapore & Middle East)
November 1, 2006 - February 28, 2007Supported business development for franchise operations (local and international), including proposing new product ideas, location recommendations, and outlet launches.
Education
Bachelor of Business at Auckland University of Technology, New Zealand
February 1, 2004 - November 30, 2004Diploma at IACT College, Malaysia
January 1, 2001 - December 31, 2002Diploma at Stamford College, Malaysia
January 1, 1999 - December 31, 2000Bachelor of Business at Auckland University of Technology, New Zealand
February 1, 2004 - November 30, 2004Bachelor of Business at Auckland University of Technology, New Zealand
February 1, 2004 - November 30, 2004Bachelor of Business (Marketing) at Auckland University of Technology
February 1, 2004 - November 30, 2004Diploma in Advertising and IAA Diploma in Marketing Communications at IACT College
January 1, 2001 - December 31, 2002LCCI Diploma in Marketing & Communications & Certificate in LCCI (Marketing, Public Relations & Sales Management) at Stamford College
January 1, 1999 - December 31, 2000Qualifications
IAA Diploma in Marketing Communications
January 1, 2001 - December 31, 2002LCCI Diploma in Marketing and Communications
January 1, 1999 - December 31, 2000Certificate in LCCI
January 1, 1999 - December 31, 1999Diploma in Advertising and IAA Diploma in Marketing Communications
January 1, 2001 - December 31, 2002LCCI Diploma in Marketing and Communications
January 1, 1999 - December 31, 2000Diploma in Advertising and IAA Diploma in Marketing Communications
January 1, 2001 - December 31, 2002LCCI Diploma in Marketing and Communications
January 1, 1999 - December 31, 2000Certificate in LCCI
January 1, 1999 - December 31, 1999Gen AI
January 1, 2024 - December 31, 2024Leadership Skills
January 1, 2004 - December 31, 2004Personal Branding
January 1, 2004 - December 31, 2004Professional Grooming Skills
January 1, 2002 - December 31, 2002Industry Experience
Consumer Goods, Manufacturing, Education, Wholesale & Distribution, Travel & Hospitality, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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