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Hi! I'm Oksana Lavri, a strategic content marketing professional with over 8 years of experience specializing in B2B HR tech and workforce intelligence. I love turning complex topics like AI in HR and labor trends into engaging content that helps businesses grow and connect with their audience. I have a passion for creating content that drives lead generation and builds strong brand authority. Whether it's blog posts, eBooks, or ABM campaigns, I focus on delivering results and working closely with teams to bring ideas to life.…Hi! I'm Oksana Lavri, a strategic content marketing professional with over 8 years of experience specializing in B2B HR tech and workforce intelligence. I love turning complex topics like AI in HR and labor trends into engaging content that helps businesses grow and connect with their audience. I have a passion for creating content that drives lead generation and builds strong brand authority. Whether it's blog posts, eBooks, or ABM campaigns, I focus on delivering results and working closely with teams to bring ideas to life.

Oksana Lavri

Copywriter, Content Strategist, Digital Marketer, +2

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Hi! I'm Oksana Lavri, a strategic content marketing professional with over 8 years of experience specializing in B2B HR tech and workforce intelligence. I love turning complex topics like AI in HR and labor trends into engaging content that helps businesses grow and connect with their audience. I have a passion for creating content that drives lead generation and builds strong brand authority. Whether it's blog posts, eBooks, or ABM campaigns, I focus on delivering results and working closely with teams to bring ideas to life.…Hi! I'm Oksana Lavri, a strategic content marketing professional with over 8 years of experience specializing in B2B HR tech and workforce intelligence. I love turning complex topics like AI in HR and labor trends into engaging content that helps businesses grow and connect with their audience. I have a passion for creating content that drives lead generation and builds strong brand authority. Whether it's blog posts, eBooks, or ABM campaigns, I focus on delivering results and working closely with teams to bring ideas to life.

Available to hire

Hi! I’m Oksana Lavri, a strategic content marketing professional with over 8 years of experience specializing in B2B HR tech and workforce intelligence. I love turning complex topics like AI in HR and labor trends into engaging content that helps businesses grow and connect with their audience.

I have a passion for creating content that drives lead generation and builds strong brand authority. Whether it’s blog posts, eBooks, or ABM campaigns, I focus on delivering results and working closely with teams to bring ideas to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Ukrainian

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Romanian, Moldavian, Moldovan

Intermediate

Work Experience

Content Marketing Manager at TalentNeuron (acquired HRForecast in Nov 2024)

November 1, 2021 - April 26, 2024

Led content strategy and execution across blogs, social media, newsletters, and webinars to support product positioning and sales engagement. Created thought leadership and customer-focused assets on skills-based hiring, location analysis, and HR trends while collaborating closely with product, design, and sales teams.

Content Marketing Manager at HRForecast

June 1, 2019 - July 31, 2021

Led global marketing initiatives to grow HRForecast’s visibility, engagement, and inbound pipeline across the B2B HR tech sector. Grew LinkedIn engagement to 10%+, boosting reach to 10,000 followers and increasing click-through rates 2.5x in one year. Delivered 100+ MQLs/quarter via multi-channel campaigns, SEO, and lifecycle-optimized inbound flows using HubSpot. Launched ABM campaigns targeting pharma, chemical, and aviation sectors, reducing CPL to €17 and driving high-quality leads from major companies like GSK, Novartis, and BASF. Created 100+ blog posts, 40+ downloadables including eBooks, reports, templates, and infographics that supported brand storytelling and audience growth. Executed event campaigns and sponsored partnerships leading to brand media coverage and improved speaker visibility. Managed web migration and optimized on-page structure to increase user experience and lead conversion.

Copywriter/SMM manager at Wake up (Marketing agency)

January 1, 2018 - June 30, 2018

Created promotional content and advertising copy for a range of small business clients, tailoring messaging to suit both local and international audiences across various digital platforms.

Copywriter/SMM manager at GoWide (Affiliate Marketing Company)

January 1, 2018 - June 30, 2018

Developed conversion-focused content for email campaigns, blog posts, and social media posts, optimizing them for maximum engagement. Supported lead generation and campaign performance through A/B testing of messaging and keyword-driven copywriting.

Content /SMM manager at Conci (Travel start up)

July 1, 2017 - January 31, 2018

Wrote tourist content, scripted tours for foreign tourists, managed social media, created video scripts, and collaborated with a designer.

Content Marketing Manager at BramblingTech

January 1, 2017 - January 1, 2019

Created and managed content for the company’s blog, website, and internal documentation. Worked closely with designers and developers to ensure consistency in tone and clarity.

Marketing Assistant at Lada (Medical Center of Reproduction)

September 1, 2016 - August 31, 2017

Supported offline and digital marketing efforts, helped shape patient-facing content, and coordinated internal communication tasks under the direction of the marketing head.