I have always focused on good design, but now I want to know why it works. With years of experience as a visual designer, I start each project by diving deep into a company's needs and understanding their potential users through storytelling and conceptual diagrams. I enjoy using design thinking methods like partner mapping, prototyping, storyboarding, and customer journey mapping to create successful value propositions. I believe that user-centric design, involving user interviews and collaborative iterations, is the key to solving design challenges. My background includes graphic design and print production, where I utilize the latest printing technology and Adobe Creative Cloud tools to produce a variety of marketing and promotional materials. I have worked with a diverse range of clients and appreciate the importance of understanding both the client and their competition to deliver effective design solutions.

Keith Karr

I have always focused on good design, but now I want to know why it works. With years of experience as a visual designer, I start each project by diving deep into a company's needs and understanding their potential users through storytelling and conceptual diagrams. I enjoy using design thinking methods like partner mapping, prototyping, storyboarding, and customer journey mapping to create successful value propositions. I believe that user-centric design, involving user interviews and collaborative iterations, is the key to solving design challenges. My background includes graphic design and print production, where I utilize the latest printing technology and Adobe Creative Cloud tools to produce a variety of marketing and promotional materials. I have worked with a diverse range of clients and appreciate the importance of understanding both the client and their competition to deliver effective design solutions.

Available to hire

I have always focused on good design, but now I want to know why it works. With years of experience as a visual designer, I start each project by diving deep into a company’s needs and understanding their potential users through storytelling and conceptual diagrams. I enjoy using design thinking methods like partner mapping, prototyping, storyboarding, and customer journey mapping to create successful value propositions. I believe that user-centric design, involving user interviews and collaborative iterations, is the key to solving design challenges.

My background includes graphic design and print production, where I utilize the latest printing technology and Adobe Creative Cloud tools to produce a variety of marketing and promotional materials. I have worked with a diverse range of clients and appreciate the importance of understanding both the client and their competition to deliver effective design solutions.

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Language

English
Fluent

Work Experience

Graphic Design at UPS Printing & Copy Cat
April 1, 2017 - June 30, 2022
In print production, graphic design, and pre-press specialist roles, I use latest printing technology and Adobe Creative Cloud to create and produce brochures, newsletters, marketing materials, business cards, catalogs, banners, signage, mailing campaigns, and other print products, ensuring high-quality outputs.
Visual Designer at Karr Creative
April 1, 2010 - June 7, 2024
As a visual designer, I conduct deep dives into company needs, focus on attracting potential end users/personas, and begin projects with storytelling backed by conceptual diagrams. I perform comparative and competitive analyses to understand clients and their competition. I apply design thinking methods such as partner mapping, prototyping, storyboarding, and customer journey mapping to help achieve successful value propositions, prioritizing user-centric design through user interviews and iterations based on feedback. Clients include Thorlo’s, Antioxidant Farms, Pilot Media Magazine, Volt Energy Drinks, and others.
Graphic Design Consultant, Freelancer at Freelance / Various Agencies
August 1, 1997 - December 31, 2018
Contracted independently and through agencies to provide comprehensive art direction and graphic design services including concept development, illustration, photo-manipulation, custom trapping, scanning, press checking, image masking, and final production. Clients include Chadwick Investment, Acuity Technologies, Health Care Advisory Board, Albrecht Publication Services, APICS, Arthur Anderson, Discovery Channel, National Geographic, and numerous others.

Education

B.F.A. at Virginia Commonwealth University
January 1, 1997 - December 31, 1997

Qualifications

UX/UI Certification
June 1, 2022 - June 30, 2022

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Real Estate & Construction, Energy & Utilities