Available to hire
Hi, I’m Amy Krizmanich, a dynamic global biotech marketer with over 15 years of experience. I’ve led multiple successful product launches and am passionate about creating innovative marketing strategies that drive revenue and improve patient outcomes. My expertise spans across HCP and DTP marketing, digital campaigns, and cross-functional collaboration.
I thrive in fast-paced environments and enjoy working closely with sales teams and key opinion leaders to craft customer-centric messaging that aligns with organizational goals. Outside of work, I enjoy connecting with other professionals and continually learning about the latest trends in biotechnology marketing.
Work Experience
Marketing Director at GD BIOMARKETING
January 1, 2023 - June 14, 2024Provided full scale marketing consulting services for biotech companies, including from pre-launch to commercialization. Led KOL advisory boards to identify unmet needs and market dynamics, driving targeted marketing solutions. Conducted market research to develop effective, low-cost campaigns leveraging digital and social media platforms.
Director of Marketing, Oncology at LUCENCE DIAGNOSTICS
January 1, 2022 - December 31, 2023Exceeded national sales objectives for 2022 by over 125% and achieved record high sales in February 2023. Developed and executed marketing efforts for go-to-market strategy and launch of LiquidHALLMARK® liquid biopsy assays. Led strategy and coordination for professional conferences, increasing brand awareness and revenue growth. Created DTC social media and digital marketing strategy and content for DTP and DTC campaigns. Collaborated strongly with sales to optimize alignment with market dynamics and sales goals. Managed all marketing efforts from pre-commercial stages through initial launch.
Global Director of Marketing, IVD at HYCOR BIOMEDICAL/GD BIOMARKETING
January 1, 2017 - December 31, 2022Led successful European launch of the NOVEOS® platform. Directed pre-launch marketing campaigns securing CE Mark and FDA approval in 2018, ensuring rapid market adoption. Developed annual operating plans and go-to-market strategies for EU and US launches, tailored regionally. Designed and led distributor laboratory sales training and created region-specific marketing collateral. Identified and developed market opportunities and competitive advantages through KOL engagement, market research, and field insights.
US Director of Sales & Marketing, Diagnostics at HYCOR BIOMEDICAL
January 1, 2013 - December 31, 2015Exceeded annual sales goal at 246% of target. Hired and managed national clinical demand sales and training teams. Held full financial P&L responsibility for the U.S. clinician division. Created Hycor’s first direct-to-HCP marketing campaign.
Marketing Manager, Molecular Diagnostics at ROCHE DIAGNOSTICS
January 1, 2011 - December 31, 2013Exceeded annual sales goals with 162% attainment for the cobas HPV DNA Test. Earned top 10% performance award two consecutive years. Designed Roche Diagnostics’ first HCP targeted KOL speaker bureau and developed HCP marketing playbook implemented by all Roche divisions.
Global Brand Marketing Manager, Medical Device at ZIMMER BIOMET
January 1, 2009 - December 31, 2011Managed global marketing for primary and fracture hip stem franchise, including Kinective® Hip System EU launch. Led European Uppclassification CE requirement and legacy product discontinuation, reducing inventory by 34%.
Marketing Manager at KV PHARMACEUTICALS
January 1, 2008 - December 31, 2009Performed marketing management activities.
Associate Product Manager / Specialty Pharmaceutical Sales Representative at SOLVAY PHARMACEUTICALS
January 1, 1998 - December 31, 2008Performed roles as Associate Product Manager and Specialty Pharmaceutical Sales Representative.
Education
BBA at University of Notre Dame
January 1, 1998 - December 31, 2002MBA at Butler University
January 1, 2005 - December 31, 2007Qualifications
Industry Experience
Life Sciences, Healthcare, Manufacturing, Professional Services
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Indianapolis today.