Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Lucy Liu, a passionate designer with experience in both traditional and digital illustration. I specialize in branding, typography, motion graphics, and visual storytelling. I love translating ideas into clear, compelling designs across digital and print media while staying attentive to cultural trends and visual nuances. I’ve worked on a variety of projects including logo design, editorial layouts, and promotional campaigns for businesses and cultural institutions. I enjoy collaborating with teams to deliver cohesive visual identities that align with strategic goals and engage audiences effectively.…Hi, I’m Lucy Liu, a passionate designer with experience in both traditional and digital illustration. I specialize in branding, typography, motion graphics, and visual storytelling. I love translating ideas into clear, compelling designs across digital and print media while staying attentive to cultural trends and visual nuances. I’ve worked on a variety of projects including logo design, editorial layouts, and promotional campaigns for businesses and cultural institutions. I enjoy collaborating with teams to deliver cohesive visual identities that align with strategic goals and engage audiences effectively.

Lucy Liu (Yuyin)

Designer, Graphic Designer, Illustrator, +2





Hi, I’m Lucy Liu, a passionate designer with experience in both traditional and digital illustration. I specialize in branding, typography, motion graphics, and visual storytelling. I love translating ideas into clear, compelling designs across digital and print media while staying attentive to cultural trends and visual nuances. I’ve worked on a variety of projects including logo design, editorial layouts, and promotional campaigns for businesses and cultural institutions. I enjoy collaborating with teams to deliver cohesive visual identities that align with strategic goals and engage audiences effectively.…Hi, I’m Lucy Liu, a passionate designer with experience in both traditional and digital illustration. I specialize in branding, typography, motion graphics, and visual storytelling. I love translating ideas into clear, compelling designs across digital and print media while staying attentive to cultural trends and visual nuances. I’ve worked on a variety of projects including logo design, editorial layouts, and promotional campaigns for businesses and cultural institutions. I enjoy collaborating with teams to deliver cohesive visual identities that align with strategic goals and engage audiences effectively.

Available to hire

Hi, I’m Lucy Liu, a passionate designer with experience in both traditional and digital illustration. I specialize in branding, typography, motion graphics, and visual storytelling. I love translating ideas into clear, compelling designs across digital and print media while staying attentive to cultural trends and visual nuances.

I’ve worked on a variety of projects including logo design, editorial layouts, and promotional campaigns for businesses and cultural institutions. I enjoy collaborating with teams to deliver cohesive visual identities that align with strategic goals and engage audiences effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Associate Designer at FULL BLEED - Student and faculty run publication at MICA

January 1, 2025 - April 30, 2025

Designed and refined multi-page editorial layouts for print, enhancing typographic hierarchy, visual flow, and image clarity to ensure cohesive and engaging storytelling across spreads. Prepared print-ready files with color correction and proof checks, meeting production specifications for final delivery.

Graphic Design Intern at Chongqing International Communication Center

May 1, 2024 - August 31, 2024

Conceptualized and designed cohesive visuals, including posters and event collateral, to enhance the city's cultural identity and international image. Developed branded visual assets for campaigns across digital and print platforms, aligning with strategic communication objectives. Supported the production of city promotional videos by coordinating with cross-functional teams to ensure visual consistency, timely delivery, and adherence to creative standards.

Graphic Design Intern at H&M

May 1, 2023 - August 31, 2023

Designed illustrated graphics, seasonal signage, and in-store campaign materials tailored to diverse retail environments. Collaborated with the visual team to create signage and print materials, adapting designs for varied store formats to ensure visual consistency and on-brand execution.

Freelance Designer at Self-employed

January 1, 2023 - June 7, 2024

Led creative direction and full-scope design execution for a small business, delivering logo, illustration, merchandise, and production assets while aligning visual identity with market strategy and customer engagement goals.

Visual Design Assistant Intern at GAP

December 1, 2022 - February 28, 2023

Produced marketing visuals for in-store campaigns, adjusting layout specifications and typographic details to meet brand and format requirements.

Intern at Haitangxi Primary School

January 1, 2021 - June 30, 2021

Designed and taught art lessons that integrated visual storytelling, digital tools, and cultural themes to promote cultural awareness through art. Provided one-on-one creative mentorship to a student who won a gold award in a digital painting competition, demonstrating expertise in computer illustration.