Available to hire
I’m a filmmaker with a strong visual instinct and a long background in brand storytelling. For over two decades I helped shape the way Dyson presents itself on screen - building an in-house team from scratch, leading shoots across the world, and producing everything from polished campaigns to quick-turnaround digital content. What I enjoy most, though, is the craft itself: planning a shoot, crafting the light, bringing the product to life and shaping a story in the edit.
I like working with my hands as much as my head - and I get a kick out of finding smart, simple ways to make things look beautiful.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Lead Technical Film Director at Dyson
March 1, 2021 - September 30, 2024Led and mentored a growing film team as Dyson diversified into new categories and markets. By 2024, the film department produced over 300 film pieces annually across tech, beauty, and agriculture sectors. Developed the tone of voice for Dyson Farming's future of sustainable agriculture. Streamlined shooting workflows enabling repurposing of TV assets for social formats. Collaborated with Centres of Excellence worldwide to extend in-house film capabilities globally.
Senior Film Director at Dyson
March 1, 2013 - March 1, 2021Led filmmaking for the brand during rapid growth, managing tone, content, and messaging from conceptual to creative stages. Facilitated the shift from external agencies to in-house TV commercial production. Presented business case and built a 1500m³ in-house film studio with sound stage and post-production capabilities, delivering significant cost savings and flexibility. Pioneered integration of CGI with live action, ultra highspeed macro cinematography, and multi-camera hyperlapse shoots.
Filmmaker at Dyson
September 1, 2005 - March 1, 2013Formed Dyson's in-house film capability, collaborating with cross-functional teams to create content for online, in-store, and internal audiences. Developed and enhanced the brand's visual storytelling as it scaled globally. Built a scalable network of top-tier supporting crew for increasing film briefs. Expanded departmental capabilities to meet business demands, bringing high production value filmmaking in-house.
Filmmaker and Digital Creative at Freelance
April 1, 2004 - September 1, 2005Created and executed digital, animation, and film content for various premium brands and publications.
Digital Content Creator at One Brand Group
November 1, 1991 - April 1, 2004Led digital media capability at a holistic branding consultancy focused on technology, energy, and retail customers. Created and delivered digital content, websites, games, and animation.
Lead Technical Film Director at Dyson
March 1, 2021 - September 1, 2024Promoted to lead and mentor the growing film team as the company diversified into new categories and markets. By 2024, the department produced over 300 film pieces annually across tech, beauty, and agriculture sectors. Developed the tone of voice for Dyson Farming, streamlined shooting workflows for repurposing TV assets for social formats, and collaborated globally with Centres of Excellence.
Senior Film Director at Dyson
March 1, 2013 - March 1, 2021Led filmmaking during Dyson’s rapid growth, managing tone, content, and messaging. Facilitated the shift to in-house TV commercial production and presented the business case for building an in-house film studio. Designed and built a 1500m³ facility with sound stage and post-production capabilities. Pioneered capabilities in CGI-to-live action integration, ultra highspeed macro cinematography, and multi-camera hyperlapse shoots.
Filmmaker at Dyson
September 1, 2005 - March 1, 2013Formed a new in-house film capability collaborating with cross-functional teams to create content for online, instore and internal audiences. Developed and improved the brand’s visual storytelling, propagated a scalable network of top-tier supporting crew, and scaled department capabilities to meet growing demands while bringing high-production-value filmmaking in-house.
Filmmaker and Digital Creative at Freelance
April 1, 2004 - September 1, 2005Created and executed digital, animation, and film content for premium brands and publications across various projects during freelance engagement.
Digital Content Creator at One Brand Group
November 1, 1991 - April 1, 2004Led digital media capabilities at this holistic branding consultancy, delivering digital content, websites, games, and animation for technology, energy, and retail businesses.
Filmmaker and Digital Creative Freelance at Freelance
April 1, 2004 - September 1, 2005Creative and execution of digital, animation and film content for a multitude of premium brands and publications.
Education
BA (Hons) at Falmouth University
January 1, 1990 - December 31, 1993Diploma of Higher Education at Falmouth University
January 1, 1988 - December 31, 1990BA (Hons) Degree at Falmouth University
January 1, 1990 - December 31, 1993Diploma of Higher Education at Falmouth University
January 1, 1988 - December 31, 1990BA (Hons) Degree: Graphic Information Design at Falmouth University
January 1, 1990 - January 1, 1993Diploma of Higher Education: Illustration at Falmouth University
January 1, 1988 - January 1, 1990Qualifications
Industry Experience
Consumer Goods, Agriculture & Mining, Manufacturing, Media & Entertainment, Professional Services
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