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I'm a multidisciplinary creative with a strong background in graphic design, marketing, and public relations. I've had the opportunity to lead campaigns for both national and international brands, working across visual identity, communication, and event strategies to create meaningful and impactful experiences. I enjoy blending creativity with technology and strategic thinking to deliver visual solutions that not only look great but also drive measurable results. Based in Mexico City, I am passionate about making a difference through creative storytelling and collaboration.…I'm a multidisciplinary creative with a strong background in graphic design, marketing, and public relations. I've had the opportunity to lead campaigns for both national and international brands, working across visual identity, communication, and event strategies to create meaningful and impactful experiences. I enjoy blending creativity with technology and strategic thinking to deliver visual solutions that not only look great but also drive measurable results. Based in Mexico City, I am passionate about making a difference through creative storytelling and collaboration.

Paula Zavala CB.

Creative Director, Graphic Designer, Art Director, +2

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I'm a multidisciplinary creative with a strong background in graphic design, marketing, and public relations. I've had the opportunity to lead campaigns for both national and international brands, working across visual identity, communication, and event strategies to create meaningful and impactful experiences. I enjoy blending creativity with technology and strategic thinking to deliver visual solutions that not only look great but also drive measurable results. Based in Mexico City, I am passionate about making a difference through creative storytelling and collaboration.…I'm a multidisciplinary creative with a strong background in graphic design, marketing, and public relations. I've had the opportunity to lead campaigns for both national and international brands, working across visual identity, communication, and event strategies to create meaningful and impactful experiences. I enjoy blending creativity with technology and strategic thinking to deliver visual solutions that not only look great but also drive measurable results. Based in Mexico City, I am passionate about making a difference through creative storytelling and collaboration.

Available to hire

I’m a multidisciplinary creative with a strong background in graphic design, marketing, and public relations. I’ve had the opportunity to lead campaigns for both national and international brands, working across visual identity, communication, and event strategies to create meaningful and impactful experiences.

I enjoy blending creativity with technology and strategic thinking to deliver visual solutions that not only look great but also drive measurable results. Based in Mexico City, I am passionate about making a difference through creative storytelling and collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

French

Beginner

Work Experience

Digital Strategy & Social Media at Nissan Grupo Mena

January 1, 2024 - June 12, 2024

Designed and executed social media strategies for Nissan’s digital platforms. Created visual and video content to support marketing campaigns. Managed online community engagement and tracked key performance metrics. Collaborated closely with sales and marketing teams to enhance the brand’s digital presence.

Lead Designer at Snapchat Inc.

January 1, 2021 - December 31, 2023

Designed AR filters and lenses using Lens Studio. Created full visual branding for national events such as Lensathon. Delivered design assets for events and digital campaigns. Conducted workshops for university students focusing on AR design tools and techniques.

Junior Designer at TV Azteca

January 1, 2020 - December 31, 2021

Produced visual and motion graphics for Azteca Play digital projects. Collaborated with brands including Deezer, WPT, Fortnite, and FIFA. Delivered both digital and print campaign designs in a fast-paced environment.

Creative Director at Grupo 27

January 1, 2020 - June 12, 2024

Head of the creative department, leading a team of over 8 people. Developed more than 10 brand identities from start to finish, including strategy, content, and execution. Oversaw comprehensive marketing, design, and social media strategies. Managed PR campaigns with top brands like Heineken, Diageo, Coca-Cola, and Zoe Water. Coordinated large-scale events with 6,000+ attendees featuring well-known artists such as Sebastián Yatra, Manuel Turizo, and Mike Towers. Played a key role in MexiHouse and Latin Lounge at Qatar 2022, leading international communication strategies and partnerships.

Graphic Design Intern at Taller Alejandro Magallanes

January 1, 2018 - June 30, 2018

Assisted in editorial design, branding, and illustration projects. Gained experience in conceptual design, typography, and culturally relevant graphic work.